Question

• When a retailer decides to offer gift wrapping, product assembly, and registries, they are considering the elements of their:

merchandising strategy.

customer service strategy.

promotional strategy.

pricing strategy.

• A retailer seeks to communicate information about its stores through its ______ strategy.

merchandising

location/distribution

promotional

store atmospherics

• Retailers can project their personalities through their ______.

pricing strategy

customer service strategy

atmospherics

merchandising strategy

•The basic objective of all customer services focuses on:

attracting and retaining target customers, thus increasing sales and profits.

charging higher prices on products, therefore increasing profits.

making the shopping experience more enjoyable.

encouraging customers to shop in brick-and-mortar stores rather than online.

Answer 1

The answer is given below:

customer service strategy.

Customer service strategy is all about providing customers a good experience throughout their journey, in order to provide good experience it is quite important to do some value added services like gift wrapping, product assembly etc.    

The answer is given below:

promotional

Promotional strategy is a strategy which is design to inform, communicate or remind the customers about the product or services, hence the retail stores seeks information through its promotional strategy.

The answer is given below:

atmospherics

A retail store atmosphere includes aesthetic and ambiance of the store. Hence a retailer personality can be identify through the stores atmosphere like lighting, display, colour, music etc.

The answer is given below:

attracting and retaining target customers, thus increasing sales and profits.

The prime objective of customer services is to enhance customer experience through resolving issues, improving credibility and nurturing relationships. Hence it needs to attracting and retaining target customers to increasing sales and profits