Question

QUESTION 21

1. Enterprise Rent-a-Car targets people whose cars are being repaired following a car accident.  It does this to avoid direct competition with large rental companies.  This is an example best described in class as:

   	1.	Market segmenting
   	2.	Product segmenting targetnig
   	3.	Niche market targeting
   	4.	Local area targeting

1 points   

QUESTION 22

1. Toyota developed the Scion line of autos for a young driver's market and Johnson and Johnson focused on the adult market for "baby" products. These are examples of:

   	1.	Integrating the markets
   	2.	Targeting the markets
   	3.	Empirically managing the markets
   	4.	Converting the markets

1 points   

QUESTION 23

1. Differentiating a market helps businesses for all but one of the reasons below:

   	1.	Differentiating the markets offers the consumer more opportunities to be "delighted"
   	2.	Differentiating allows companies to reposition products to higher-value market segments
   	3.	Companies that differentiate products end up with lower overall share of the market

1 points   

QUESTION 24

1. As discussed in class, Singapore Airlines differentiated its product by:

   	1.	Using auctions to price and sell international tickets
   	2.	Offering superior passenger service compared to what other airlines provided
   	3.	Providing lowest cost airline services
   	4.	Promoting tourism to Singapore with cut rate hotels and inexpensive flights

1 points   

QUESTION 25

1. As discussed in class, Fresh Direct's marketing strategy to sell and deliver groceries directly to the customer is an example of:

   	1.	Market segmentation
   	2.	Product Placement
   	3.	Channel differentiation
   	4.	Product extension

Answer 1

Hi, I am giving you an answer to all your questions which are based on my knowledge of marketing. The answers are based on the principles of marketing course which is taught in universities to postgraduate students.

Question 21. The correct option is 3. Niche market targeting

Explanation: The Niche market targeting is a targeting technique for a small size segment of customer who has very unique requirement and the targeting technique which focuses on the need of such niche segment is called niche marketing. In this case, people who're car is in the garage for repair represent the niche segment of the customer. The whole purpose of Niche Targeting is to avoid competition.

Question 22. The correct option is 2. Targeting the markets

Explanation: In these examples, there is already a market, the company is creating a separate line of products that will be the right fit for the market. For example, the Young generation of drivers feels that Toyota is for baby boomers generation car and to change this positioning Toyota created a new product line. This is an example of targeting the market with a suitable product or developing a suitable product to target the markets which are already there.

Question 23. The correct option is 3. Companies that differentiate products end up with a lower overall share of the market

Explanation: Two benefits of differentiation in terms of customer delight and targeting the higher value segment is certain. However, the statement that differentiation ends up with lower overall share is not correct, actually, differentiation in many cases garner a higher market share.

Question 24. The correct option is 2. Offering superior passenger service compared to what other airlines provided

Explanation: Singapore Airlines' business strategy is well known for its excellence in service while keeping the prices at a much competitive level. with excellence in service at the price similar to competition helped Singapore Airlines to create differentiation.

Question 25. The correct option is 3. Channel differentiation

Explanation: Channel differentiation is also a differentiation strategy where we differentiate the way we reach to our target customers. In this case, the fresh direct delivery strategy is part of channel differentiation wherein they differentiated their reach to customers.