1. Discuss what is involved in conducting a sales management audit 2. Explain how sales managers can...

1. Discuss what is involved in conducting a sales management audit

2. Explain how sales managers can utilize benchmarking to improve performance

Expert Solution

1. A sales management audit is defined as the systematic process which is comprehensive, periodic, analysis, evaluation and an interpretation of the business standards objectives, environment, strategies and the principles to determine the threats and the opportunities which would help the organisation to recommend and help building up an action or a plan to increase the sales performance of the organisation. All of these processes are continueously monitored and practiced to achieve a high degree of accomplishment for the goals and targets of the sales performance of the firm.

2. Benchmarking refers to an effective profess in your company gains an independent perspective regarding how well you are performing in contrast to the other organisations. Sales manager can effectively utilise the benchmarking process to increase the performance as:

1. It helps to develop a standardised set of objectives, matrics and processes taken into account to increase our competitiveness.

2. Helps in grilling down into the performance gaps to identify which areas are needed to be improved.

3. It helps the firm to enable a mindset where the culture of continueous improvement and achievement is essential.

keosha answered 1 day ago

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