Question

Talk about amazon/jeff bezos and how it relates to privilege of the masculine and the ways in which subordination and exploitation are normalized.

Answer 1

In a very short span of time, Amazon has emerged to be a retail giant of the world. The strategic and out-of-the-box decisions taken by Jeff Bezos can be considered as the primary factor behind the success of the company. The business model as well as the culture of Amazon is quite masculine. By this, I mean, the company’s culture thrives on competitive spirit. This helps the company to take risks and strengthen its competitive hold in the industry.

The leadership of Jeff Bezos is an added feather in the competencies of the company. Jeff Bezos understood the opportunities associated with technology and integrated the same in the business model of the company. This affinity of business model of Amazon to technology created a subordination system in the company. This helps the company to capitalize on the potential of the trending technologies and strengthen its competitive advantage in the market.