Question

In: Operations Management

I starting a restaurant specifically designed for the senior citizens. It’s ambience and menu will focus...

I starting a restaurant specifically designed for the senior citizens. It’s ambience and menu will focus on likes and dislikes of olderly people. As per our research there is no restaurant that specifically serves old aged people. Most of them gives only seniority based discounts but we will emotionally connect with them by giving them a friendly atmosphere as well. We will be providing them with both home-delivery as well as in-restaurant services. So, I need competitor analysis and key challenges and solutions and conclusions about that.

I and 5 to 6 pages of this questions.please

Solutions

Expert Solution

Contender investigation

  • For this situation your rivals will be all eateries and coffee shops in your area and region.
  • A senior resident needing to go out for a feast can choose any of the eateries for a dinner relying upon his/her preferences, supper inclination, cooking inclination and so forth.
  • Despite the fact that there are no different eateries that are legitimately and exclusively taking into account just senior residents yet you will confront direct rivalry from them.

Key difficulties

  • The key test here will be to build up a specialty for your eatery and guarantee that you can arrive at your objective clients in a legitimate way.
  • Here the objective clients are senior residents and thus your café should consider various viewpoints like solace, simple entry and development (taking into account that numerous senior residents will be genuinely frail or not exceptionally dynamic or even stable), giving them love just as regard, guaranteeing that the administration level is warm and adoring and not rushed.

Arrangements

  • You should concentrate on the 4Ps –PRODUCT PRICE PLACE PROMOTION an efficient way. Start by doing a far reaching essential research on this field and converse with senior residents to check their inclinations, their necessities and prerequisites. This will assist you with determining their neglected needs and necessities and once this is resolved you can remember this for your administration as a substantial angle.

Determination – Starting a café that is explicitly intended for the senior residents is a phenomenal business thought and to guarantee that the eatery is a triumph you should direct thorough and top to bottom statistical surveying. This will assist you with guaranteeing that the administration level and the feeling at your café can appropriately meet the necessities of senior residents wandering out for a supper. Administration viewpoint, mood and design of the eatery (taking into account that numerous senior residents may not be portable and may even be kept to wheelchair) will be of most extreme significance here


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