Question

Find and read FOUR articles about market research – who does it, how it is gathered, how it is used.

Summarize each article in a paragraph.

After your research, describe what you learned that you found most interesting and/or useful as you head towards your career.

Cite your sources. (Don't have to cite sources, if you can that'd be great)

Answer 1

Article 1. Market research analysts

Market research analysts study market conditions to examine potential sales of a product or service, gather and analyze data on consumers and competitors. They help companies understand what products people want, who will buy them, and at what price. They gather data on consumer demographics, preferences, needs, and buying habits. Workers who design and conduct surveys are known as survey researchers. Market research analysts perform research and gather data to help a company market its products or services.

Key skills for market research analysts

• Ability to cope with fast-paced and pressured work.
• Accuracy.
• Strong attention to detail and a strong analytical mind.
• Ability to notice patterns within statistics.
• An interest in psychology and behavior.
• Good organizational skills.
• Excellent (spoken and written) communication skills.

Article 2.

Research Is a part and parcel of any systematic knowledge. it has occupied the realm of human understanding in some form or the other from times immemorial. The human urge for new areas of knowledge has developed a faculty for search and re-search in him. the scanty way of search in the past has achieved and evolution to more judgmental areas of operation research, through analytical and scientific method of investigation .research has now become an integral part, not only of academic pursuits but also of all the areas of human activity .sociologist, economist ,physical scientist, natural scientist and nuclear scientist .-all would advocate an extensive use of research for the sake of their academic advancement while practitioners like industrial engineers ,physicians ,surgeons ,managers and businessmen emphasis the great utility of research in their day to day decisions –making .even in agricultural and regions pursuits, research plays Avery vital role . to be precise, no academic body of knowledge or functional area of activity would progress without adequate advancement in term s of research.

Research Design

         

Type of Research

Surveys:

Brief Interview and Discussion with the individual about a specific topic, survey is also a specific type of survey, to make things even more confusing .a survey is a quick interview, with the surveyor asking only a few questions.

Method Of data collection:

Observe in a survey the surveyor there are two types of data collection first is primary and second is secondary.

Primary data-

Primary research involved the collection of original primary data of researchers. It is often undertaken after the researcher has gained some insight into an issue by reviewing secondary research or by analyzing previously collected primary data.

Secondary data

Refer to data that was collected by someone other than the user. A common source of secondary data for social science includes censuses information collected by the government department, organizational records and data that was originally collected for other research purposes.

Article 3.

Sample Method

Random sampling:

Random sampling is the purest form of probability sampling. Each member of the population has an equal and now chance of being selected. When there are very large populations, it is often difficult or possible to identify every member of the population so the full available subject becomes biased.

Article 4.

The limitations of the study are those characteristics of design or methodology that impacted or influenced the interpretation of the findings from your research. They are the constraints on generalizability, applications to practice, and/or utility of findings that are the result of the ways in which you initially chose to design the study and/or the method used to establish internal and external validity. The selected area was very small. Some people don’t give the proper response. We have were not time and therefore we would don’t in deep study.

Research is more than just learning about your specific topic area. It's also an opportunity to learn about yourself and the world around you. Research experiences use proper laboratory techniques, understand data analysis and interpretation, and conduct literature searches.