Question

EXPECTED CHANGES IN MARKETING STRATEGIES AFTER CORONA VIRUS DISEASE ?

Answer 1

Corona virus has become a great pandemic disease throughout the world and peoples lifestyle has completely changed. Being in quarantine and at home for a very long time people are used to different types of shopping and buying needs. Post corona virus environment will be a completely different one , a new market and a new purchase. Business and markets have to change their prospects according to this change. Marketing strategies should be different from the present normal ones.

A few expected changes in the market strategies can be

1. During the corona virus isolation majority of people are used to purchase only through online . So online shopping will take a huge boost after this. One best marketing strategy will be to concentrate on online techniques.

2. Localisation will be given more importance than international brands or imports. So marketing local products should be of prior importance.

3. Home delivery is a common practice during this lockdown period and even in future people will expect the same. Majority will prefer home delivery rather than shopping.

4. Products relating to particular fields like sanitation and medicine will be of more important .

5. Among marketing strategy more importance should be given to the basic needs of the people than luxurious items. This is realized during the need of the hour