Question

Read the Closing Case "The Growing Trade in Growing Grapes" at the end of Chapter 6, in International Business perspective, respond to the following questionsstemming from the case: (Answer questions with 800-100 words)

1. “Bottle shops”— small retail outlets specialising in selling fine wines— might purchase a case or two of a specific wine when placing an order. (A case typically consists of a dozen 750-millilitre bottles.) Buyers for large multistore firms such as Tesco or Walmart often order thousands of case at a time. Which type of retailer is likely to specialise in Old World wines? In New World Wines? Give a reason for your answer.

Answer 1

Answer:French wines acquire major percentage of market till 1980s but things start shifting when new technology start playing its vital role Although french wines known for their unque and we can say lavishing taste.They able to preserve their characterstics but wine market start expanding to new markets like Argentina,Chile,South Africa and United States.

Retailer of old world wines:Retailers need to store their wines like precious jewellery.They need to keep it in a teperature controlled room.Also need to take care of leakage because old wines can start leaking due to wear and tear issue.So, retailer needs to be very peculiar.Retailer also need to look and verify old wines whereabouts,like where are they basically from how they store till now before buying it.

Retailer of new world wines:New world wines are quite contrast to old world wines when question arises of their handling.New world wine maker start making new by mixing different type of grapes collectively.By varied in their quantity they make different flavors of wine under one brand name.Technology also plays its role as they harvest those grapes only which would benefit them most.

Technology also increase its wear and tear and its storing capacity.It has placed more focus on marketing their brands.New world wines relatively in large volume and less expensive from old wines, making them easy selling option for prople around the world.