In: Operations Management
A property management group is interested in diversifying its company to operate properties for low-income housing, but the group members are nervous about the impact on the brand of high-end apartment developments where they have been operating. What strategy should the property management group use to diversify but keep control of both divisions?
a.Related diversification
14. Which of these companies is pursuing a strategy of unrelated diversification?
d. GE has a division that manufactures jet engines and another division that operates financial services, including credit cards and credit financing.
Unrelated diversification is a highly-diversified firm that has no relationships between its businesses.
15. By transferring distinctive competencies from one business unit to another, a company is more likely to have commonalities that lead to:
b. related diversification.
The goal of related diversification is obtaining the benefits from transferring competencies, leveraging competencies, sharing resources, and bundling products.
16. Diversification can increase profitability when strategic managers:
c. leverage competencies to create business units in new industries.
17. Unrelated diversification is a corporate-level strategy in which firms own unrelated businesses and attempt to increase their value through an internal capital market and/or the use of:
d. general organizational competencies
18. The process of reorganizing and divesting business units and exiting industries to refocus upon a company's core business and rebuild its distinctive competencies is called:
c. restructuring.
19. Diversification is:
the process of entering new industries distinct from a company's core or original industry, to make new kinds of products for customers in new markets.