Question

You are to select 1 business that does not already have a Web site, and develop an Internet strategy for it. Most large corporations already have Web sites, so you may have to think of something on a smaller scale such as a local bike store. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and that use the Internet and similar services are also good options. You will also consider and describe how the business that you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors.

After selecting a business, you will need to answer the following questions:

• What Internet business model would be appropriate for the company to follow in creating a Web site and why?
• In what ways can the business benefit from a Web site? What functions should it perform for the company (e.g., marketing, sales, customer support, internal communications, etc.)?
• In what other ways might the company use the Internet for its own benefit?
• Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.
• Prepare a list of technological specifications for implementation (e.g., what hardware and software are necessary to support your design)?

Answer 1

The internet models which a company can use to launch an online website include: brokerage model, retailer model, group model, model of advertisement, informative model, models of subscription etc.

The business being a hair salon will, in this case, be a trader and informative model to the advantage of the client. The website will cover marketing (new trends and promotions), sales, book appointments, recruitment of human resources (in order to attract new stylists) and customer engagement. Company can also use the website to create partnerships with other related websites, such as a website which sells hair products, etc, and can also inform customers of current fashion trends and popular looks.

Functional specification is a document created by a corporation to illustrate the functionality and engagement of the product and the design of the product. The paper is intended for developers of applications. In this paper, the creators of software understand how the platform functions and behaves. Various methods for the planning of roles include case studies, affinity maps, storyboards, etc.

To understanding behaviour, structure and functional specifications, functional specifications are important. They assist developers and designers in effectively presenting the information. This knowledge allows users to communicate efficiently with the website.

Different technological specifications important to be implemented in a website design are mentioned below:

• Presentation and website structure is an important technological requirement for a website design.
• Other essential technical criteria include a specific operating system where the platform is completely functional.
• Processor form and database program required for website access.

The technical specifications differ depending on the built website or program.

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