Question

Rebeca, Gloria and Julia are friends. Rebecca believes that it is everyone’s responsibility to preserve the earth by using fewer plastic bags. She often invites Gloria to attend discussion forum about environmental protection together. Julia is very busy and does not care about environmental issues. When she goes shopping alone after work, she would pay an extra charge for a plastic bag to save her from hassle. Julia is so engaged in work that she seldom has the leisure to have fun with Rebecca and Gloria together, which is something that Julia always desires. Now Rebeca, Gloria and Julia are about to go shopping in Landmark together.

Based on the moderators of the attitude-behaviour relationship, do you think Gloria and Julia will bring a shopping bag with them when shopping in Landmark? Explain and justify your answer with case evidence.

Answer 1

Answer;

• The moderating variables of the attitudes-behaviour relationship stand the Importance of the attitude, its correspondence to behaviour, its accessibility
• whether there exist social pressure
• whether person takes direct experience through the attitude
• If we see the main components of an attitude, it is the combination of cognitive or evaluation, affective or feeling and behavioural or action.
• Accordingly all of these shows the fundamental values and self-interest each of the Rebeca, Gloria and Julia carries. In the given case, Rebeca has strong belief (cognitive) or feelings thus she will carry a shopping bag.
• Gloria is invited to many time to the discussion form then this develops her social responsibility and due to social pressure (cognitive and affective) she will carry a shopping bag.
• As per Julia does not give importance to the environmental issues but due to her self-interest (cognitive) she may carry a shopping bag as she wanted to be together (affective) with Rebecca and Gloria.