Question

what are the differences between customer audit and market audit

Answer 1

Customer Audit

1. A customer audit is a detailed review of how your company is perceived by the customers.

2. It refers to review of each customer's needs, and an evaluation of the role being played by the organization in each of the customer's businesses.

3. It is how well the company has identified the touch key points.! Role being played by each of the external factor such as how complaints are handles, how smooth and fast compensation is processed, how cultural trends are monitored,

4. It is how well the company execute on the identified touch points and to calculate the contribution of each touch point in the overall customer experience and relevant KPIs

5. It is important to see the management and monitor the customer experience through internal origination such as IT, customer service, brand operations, Humans Resources, Sales.

It can be said that a "BRAND IS A PROMISE AND YOU HAVE TO KEEP YOUR PROMISES"

Marketing Audit

1. Marketing Audit is a review / evaluation / examination of the marketing activities of the company.

2. It refers to the comprehensive, systematic, periodic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action.

3. It’s a comparison of marketing plans of a company with its actual marketing performance.

4. Marketing audit finds out marketing opportunities and weaknesses of company.

5. It can be said that "MARKETING AUDIT IS A PREVENTIVE AND CURATIVE MARKETING MEDICINE"