In: Operations Management
Calculate total costs of marketing a commodity with the given hypothetical data for mango. Producer costs Activity Cost ($) Land preparation 5 Plant protection 4 Irrigation 2 Sorting and grading 3 Transportation 4 Loading and un loading 2 Labor charges 2 Costs of middlemen $0.5 Costs of wholesaler $0.75 Costs of retailer $0.4
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Formula to calculate marketing costs is C = Cf + Cm1 + Cm2 + . . . + Cmn
Where Cf is cost incurred by producer from the production till the produce it brought to market.
Cm= costs incurred by middle men.
Costs incurred by producer are of two types: production costs and post-production costs
Activity |
Cost ($) |
Land preparation |
5 |
Plant protection |
4 |
Irrigation |
2 |
Sorting and grading |
3 |
Transportation |
4 |
Loading and un loading |
2 |
Labor charges |
2 |
These costs must be segregated because we are concerned about post production costs. Post production costs are sorting and grading; transportation; loading and unloading.
Therefore producer costs= 3+ 4+ 2= 9
Cf= $9
Cm1 (Costs of middlemen) = $0.5
Cm2 (Costs of wholesaler) = $0.75
Cm3 (Costs of retailer) = $0.4
Cm1+Cm2+Cm3= 0.5+0.75+0.4= 1.65
Marketing costs= Cf + Cm1 + Cm2+Cm3
= 9+ 1.65= 10.65
Therefore marketing costs are $10.65