In: Operations Management
Cost Per ml of Beetroot Juice = $0.3
Revenue Per ml = $0.8
Salvage Value per ml = 0
Minimum Demand = 900 ml ; Maximum Demand = 1000 ml
Solution:
Cost of Overage, Co = Cost per ml - Salvage per ml
= $0.3 - $0
= $0.3 is the excess cost of having the juice stocks at the end of the period
Cost of Underage, Cu = Revenue per ml - Cost per ml
= $0.8 - $0.3
= $0.5 is the shortage cost or opportunity cost (for lost sales)
Service level is the in-stock probability that the demand will not exceed the stocking level during the given period. This is given by:
Service level= Cost of Underage / (Cost of Underage + Cost of overage)
= 0.5 / (0.5 + 0.3)
= 0.625 or 62.5% is the in-stock probability
Stock-out risk = 1 - Service level = 1- 0.625 = 0.375
37.5% is the stockout risk (Probability that it will be out of stock 37.5% of the time)
In other words, 62.5% of the time, the demand is being met.
So, Optimal stocking level = Minimum Demand + Service level (Maximum Demand - Minimum Demand)
= 900 ml + 0.625 (1000ml - 900ml)
= 962.5 ml