Question

In: Operations Management

California Health Ltd. delivers organic beetroot juice to Fresh Modern Restaurant each day. Demand varies uniformly...

  1. California Health Ltd. delivers organic beetroot juice to Fresh Modern Restaurant each day. Demand varies uniformly between 900ml and 1,000ml per day. Fresh Modern Restaurant pays $0.30/ml of the organic beetroot juice and sells the organic beetroot juice for $0.80/ml. Unsold organic beetroot juice has no salvage value and cannot be carried over. Find the optimal stocking level and its stockout risk for that quantity.   

Solutions

Expert Solution

Cost Per ml of Beetroot Juice = $0.3

Revenue Per ml = $0.8

Salvage Value per ml = 0

Minimum Demand = 900 ml ; Maximum Demand = 1000 ml

Solution:

Cost of Overage, Co = Cost per ml - Salvage per ml

= $0.3 - $0

= $0.3 is the excess cost of having the juice stocks at the end of the period

Cost of Underage, Cu = Revenue per ml - Cost per ml

= $0.8 - $0.3

= $0.5 is the shortage cost or opportunity cost (for lost sales)

Service level is the in-stock probability that the demand will not exceed the stocking level during the given period. This is given by:

Service level= Cost of Underage / (Cost of Underage + Cost of overage)

= 0.5 / (0.5 + 0.3)

= 0.625 or 62.5% is the in-stock probability

Stock-out risk = 1 - Service level = 1- 0.625 = 0.375

37.5% is the stockout risk (Probability that it will be out of stock 37.5% of the time)

In other words, 62.5% of the time, the demand is being met.

So, Optimal stocking level = Minimum Demand + Service level (Maximum Demand - Minimum Demand)

= 900 ml + 0.625 (1000ml - 900ml)

= 962.5 ml


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