Question

Why Programmatic direct is the most popular method (most used) in economics?

Answer 1

Answer-- With programmatic direct, an ad transaction or agreement takes place directly between the publisher (seller) and the advertiser (buyer) through some kind programmatic ad buying system.

Programmatic direct can also contain a variety of programmatic deals such as private auctions, preferred deals, and guaranteed/non-guaranteed deals.

following are the reasons which proved programmatic direct is most popular method in economics ::

- Programmatic direct helps ensure premium ad slots are filled and that publishers get higher prices for their ad inventory compared the open market.

-Once a publisher understands the type of inventory and audience an advertiser is looking for, they can better negotiate prices and value their traffic.

-This also helps them with a more accurate measurement of revenue and forecasting.

-Fraudulent traffic remains a critical issue for the digital advertising industry, and direct deals help put an advertiser’s mind at ease.

-Publishers also benefit as they gain valuable information on which creatives to serve, the number of impressions needed, audience types and more.

-Publishers gain more control of their ad inventory and it helps them optimize workflow.