Question

Post an analysis of the role of innovation in business strategy development within a global context. Your analysis should include the following: A description of P&G’s innovation, including the underlying strategy and specific context for its current success An analysis of the impact of geographic location and surrounding business communities on innovation and strategy development As a global change agent, explain the importance of researching global implementation of innovative business ideas or strategies from the research literature. Be sure to include relevant scholarly examples of successful or unsuccessful global implementations and how they can further influence the understanding of innovation as a component of business strategy.

Answer 1

The role of innovation in business strategy development within a global context

The innovation is at an exciting and expansive stage of development and to lead this to the next stage of growth the management carried out a major planning process. The management solicited input from different countries with a range of interested parties involving faculty, staff and external stakeholders who collected data and revised performance. Based on this process the management developed a disciplined long-term approach to expanding the scope and effect of its work. This strategic plan offers a clear blueprint for the Peoples’ Sugar Company future. At its main the plan shows the way towards building on its strengths as a link for innovation and the heart of environment and sustainability research at the Peoples’ Sugar Company. It summaries a focused direction for maximizing the production effectiveness, better informing decision-makers and humanizing environmental leaders around the area where the company is located.

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The main strategies and P&G’s innovation

Leverage the company and form new interdisciplinary programs and collaborations with other companies.

Form strong market base within the community, network for cross-sector and proper skilled personnel

Convene top experts and management on key sustainability

Recruit, develop and engage to managers

Offer key leaders with cutting-edge knowledge and decision support tools

Provide mentorship opportunities for the community

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Market Opportunities

Many customers purchased sugar from peoples’ Sugar Company during the last one year and the outdoor Sugar industry as a whole is flat the Company expects its number of customers to increase over the next few years. The economic outlook shows a number of buyers, other industries i.e. hotel and individual cycling enthusiasts will buy from the company. The company has increased its camping and after sell services and facilities that will attract an increased number of customers and it has opened up additional warehouses for keeping large quantities and construction ensuring a greater number of single-track options and therefore a greater number of customers.

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The Competitive Advantages

The company warehouses located at good area are direct and established competitor. Its two primary competitive advantages are location and lower costs. Its location is a key disadvantage where non-sugar users are concerned and the company can overcome that issue by establishing a satellite location in this area for potential customers who wish to buy large quantities of sugar to use in town and on other local areas.

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Financial Projections

The Peoples’ Sugar Company expects to earn a modest profit by annual two based

on projected sales. Its projections are based on these key assumptions:

• Initial growth should be reasonable as it creates awareness in the market

Initial tools purchases should live in service for an average of about 5 to 10 years

and after some years the company will start investing in new tools to replace

damaged or obsolete equipment

• Marketing costs will not be above 25% of the total sales

The residual profits will be ploughed in expanding the product and service line to

get more customers to the company and also maintain the company’s repetition

the general public