After reading the article Cosmetics branding: how to build a
brand in the beauty industry identify a brand of cosmetics that you
use regularly.
1) Describe the ‘look’ of the brand- the use of colors, symbols
or other visuals.
2) Describe the brand personality: for example, is it fun,
flirty or luxurious?
3) What originally attracted you to the brand?
4) Are celebrities used to endorse the brand in advertising or
social media? If so, who are these celebrities and...