Question

In: Operations Management

Identify and explain the term that is most closely associated with the statement:


Question 4

Identify and explain the term that is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?


Question 5 

According to the VALS segmentation system which segment is defined as successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services. Explain your answer.

Solutions

Expert Solution

Answer 4: Points of Difference (POD)

Points of difference is an attribute that make your brand different from other brands, POD sets your brand apart from others and POD is an attribute that customer strongly relate to and believe that these attributes could not be found in competitor's brand. For example: Apple's design or Nike's quality.

Answer 5: Innovators (VALS Segmentation)

Innovators are the people who are most receptive to new products and technologies, they are successful, sophisticated, have high esteem and buys products which are upscale and niche. Their image is very important to them. They buy BMW, luxury watches etc.

keosha answered 1 year ago
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