Question

MGM Co. had decided to sell a new line of golf clubs. The clubs will sell for $850 per set and have a variable cost of $400 per set. The company has spent $300,000 for a marketing study that determined the company will sell 68,500 sets per year for seven years. The marketing study also determined that the company will lose sales of 12,400 sets of its high-priced clubs. The high-priced clubs sell at $1,200 and have variable costs of $660. The company will also increase sales of its cheap clubs by 14,400 sets. The cheap clubs sell for $420 and have variable costs of $210 per set. The fixed costs each year will be $10,400,000. The company has also spent $2,500,000 on research and development for the new clubs. The plant and equipment required will cost $38,500,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $2,900,000 that will be returned at the end of the project. The tax rate is 21 percent, and the cost of the capital is 12 percent.

Suppose you feel that the values are accurate to within ±10 percent. What are the best-case and worst-case NPVs? (Hint: The price and variable costs for the two existing sets of clubs are known with certainty; only the sales gained or lost are uncertain.)

Answer 1

RESEARCH AND DEVELOPMENT EXPENSES AND MARKETING STUDY EXPENSES ARE SUNK COSTS AND HENCE NOT TO BE CONSIDERED