Question

In: Operations Management

48. If a consumer looks up a pair of Cole Haan shoes on Rue La La's...

48. If a consumer looks up a pair of Cole Haan shoes on Rue La La's website, and then an ad promoting Cole Haan's sale follows her and shows up when she is reading her newsfeed on Facebook, the marketer is engaged in ________.

segment auctions

cyberstalking

segment-based targeting

data warehousing

retargeting

Solutions

Expert Solution

Answer for this question is retargeting.

Retargeting is a type of online marketing, which is targeted towards bounced traffic.

Bounced traffic is one when any internet user sees a product on any website but leave the site without making any purchase.

Such data can be easily stored and filter through various analytics tool available and use of cookies.

Now when one knows who has vised a particular product page but not bought it, then the advertisement of same product is shown to user to attract them and motivate them to buy the product. This form of digital marketing is called retargeting. This is a very efficient method of conversion and saving on advertisement because the budget is invested on prospective and potential internet user and not on every on.

Retagging is done through various strategies like personalized email, content marketing, google AdWords and other digital channel of advertisement.

keosha answered 7 months ago
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