Question

Identify an ethical challenge for each element (a-d) of Dr Lux advertising plan. Which General Principles and Ethical Code Standards best help understand why these elements may create ethical problems? Explain why.

Case 5. Web-Based Advertising. Dr. Lux, an applied developmental psycholgoist, has created his own community consulation and program evaluation business. He specializes in helping communities and service organizations set up day car programs for children aged 1 to 3 years. He wants to advertise his services on the Internet and is beginning to develop the following plan:

A) To gain maximum exposure on search engines like Google, he will name the website "SuccessfulDayCarePrograms.org"

B) As a service to potential community clients, he will put links on his website to other online information about infant mental health and social and legal services available in different communities where he might fins clients.

C) He is currently under contract with a city agency. He helped the agency design a day care origram for children of employees and is now in the process of evaluating its first year of implementation. He would like to ask a few parents whose children go to the day care program to endorse his new consulation service. He would use a picture of the parent and place the endorsement in quotes under the picture.

D) The website will include a question-and-answer blog. Individuals can post qestions to the blog about their preschool child's development (e.G., toilet training, language development, social development, etc), and he will post answers.

Answer 1

As a business professional, Dr. Lux may experience various ethical issues which enable any business settlement. In business, we need to provide good product or service which is important to increase the business, on the other hand, we need to follow business and professional ethics.

A- Dr. Lux want to gain maximum exposure to his website so that the name of the website must be related to job achievements, the successful daycare program name does not attract the users because the user wants effective service rather than successful service.

B- The information related to infant programs, mental health, and social support is good for the website but it must be verified by the communities as well as professionals so that Dr. Lux need to verify these conditions rather than provide information.

C- While he is under the contract with an agency, he needs to consult with the agency because the daycare program needs proper attention, it’s not like a core business so that the issues may arise during interviews. Before the posting of the picture, he also needs to communicate with parents and make them agree to use their picture on the website.

D- Question and answer regarding child training need direct interventions because parents may get trouble to ask the right question and implement the answer. Dr. Lux may find some questions which cannot be answered virtually.

In my opinion, the work of Dr. Lux is good but it needs direct approach rather than virtual implementation. Dr. need to help parents directly and work with the real environment.

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