Read the following case study and answer the questions.
1*6=6
RBC’s Youth Marketing Strategy
As stated above, the marketing strategy consists of selecting a
target market and designing the marketing mix of your product,
price, place, and promotion to appeal to your competitors. RBC,
Canada’s largest bank, obviously has many different target markets,
which results in the key managing different marketing mixes. One
key target market for the bank is university students and recent
graduates. The group is particularly...