Question

So what’s Wendy’s new strategy to remain fan favorites? Well, they’ve made their mark as Twitter’s attack dog, and all there’s left to do now is to cement those relationships. After all, that’s what good brand marketing is about— feeling like a friend.

1. Do you agree with the comment “After all, that’s what good brand marketing is about-feeling like a friend?”

Answer 1

I agree with the comment. Good brand marketing can make customers feel that the brand is like one of their good friends.

We look for our friends when we need anything. We like to meet our friends to enjoy and have a great time. Good brand marketing can make brands like our friends. For example, when we are hungry and need to order food, we would order from our favorite food chain. Here, that particular brand of food chain is acting like a friend who is helping us find good food when we are hungry. Similarly, if we are happy for some reason we may like to buy a can of our favorite soft drink and fully enjoy the moment. Here, the soft drink brand is like a friend with whom we would like to spend our happy moments and have a good time.

We also need our friends when are alone so that we don't feel bored or isolated. Similar is the case with popular streaming services like Netflix, Amazon Prime Video. When we are alone and don't have much to, we may like to binge-watch shows and movies on our favorite streaming services. During the current situation of COVID-19, many countries have imposed lockdowns and social distancing measures. People have to stay isolated inside their homes and are spending hours watching their favorite streaming services. So, in this case, Netflix, Amazon Prime Video, etc are like our friends with whom we can spend a lot of time.