Question

An Interbrand study estimated that the Apple brand was worth almost $200 billion. This value is best described as:

Group of answer choices

Market Capitalization

Brand solvency

Brand positioning

Brand equity

Which of the following is most likely to fall under the classification as illegal price discrimination?

Group of answer choices

A distributor charges a higher price to one retailer than to a similar retailer, and there is no justifiable difference in the costs of selling to each retailer.

The cinema gives a discounted price to customers over the age of 65.

Walmart in one city charges different prices than a Walmart in a different city.

All of the above are examples of illegal discrimination

A primary reason to quickly address service failures is to:

Group of answer choices

minimize the zone of tolerance.

increase empowerment zones.

avoid negative word-of-mouth from upset customers.

avoid a situational ethics conflict.

keep management from finding out what happened.

Printers can be pretty cheap, but then the replacement ink cartridges are really expensive. This willingness of consumers to pay the high price of the ink cartridges is an example of:

Group of answer choices

reference pricing

fixed pricing

cross-price elasticity

collusion

Answer 1

1(D) Brand Equity

brand equity refer to commercial value of a brand that has been perceived by consumers among different brand.

2. (A)

Reason illegal price discrimination refer to situation in which monopolist can not defend the circumstances in which why he is charging different price for same goods and services. here cost is not justifiable between two retailer but price charged by seller is different. so it is illegal price discrimination.

3. (C) avoid negative word-of-mouth from upset customers.

we should avoid negative word of mouth publicity as dissatisfied people from services will give negative feedback about services that might hamper the selling of services

4. (C) cross-price elasticity

cross price elasticity refer to increase in price of one good leads to demand for another( substitute goods) and increase in price of one good decrease in demand for other goods ( complimentary good) here printer are cheaper but their ink cartridges are expensive.