Question

Cee Mimi is a Canadian owned women’s swimwear brand with the objective of supplying consumers with sustainable, trendy and affordable pieces. It is exporting from Singapore and imported to Indonesia. Cee Mimi aims to encourage international trade by sourcing raw fabrics and textiles internationally. Indonesia is one of Singapore’s top five trading partners, with Indonesia accounting for over $27.4 billion dollars, around 7% of Singapore's total exports (Workman, 2020).

I need you to construct one PESTLE analysis that accounts for both countries.

These are the instructions below.

Conduct a PESTLE analysis:

1. Things to consider here: What special challenges pertain to the export markets? Consider what your competition might be in the Export country.

2. Consider their exchange rates inflation rate and other financial information that will affect the sales and pricing of your goods.

Answer 1

PESTLE analysis is the method for anlayse the factors which affects the business. It analyse both the external factors nad internal factors which affects the business. It highly infiuences the decision making of the business.

The PESTLE analysis focus on the political, economic,social, technological, legal and environmental factors that affects the business.

While considering the political factors such as the government policies and regulations on import and export affects the exporting from Singapore and importing to Indonesia. If the government in Singapore adopts a export friendly policies such as more  export subsidies and incentives infavour to cloth brands. And also the government adopts restrictive policies for import of swimwear brands helps to increase the business activity of Cee Mimi. At the sametime the government policies of Indonesia which must favour the imports of swimwear helps to the growth of business by Cee. And also a stable government in both countries are needed for the development of her business.

While considering the economic factors, the economic factors such as income of the people, exchange rate in favour to the Singapore is beneficial to her business.

Social factors such as demand of the swim cloth and the increase of swimming habits among the people in Indonesia increase the business of Cee.

Innovation of new technologies in Singapore for the production of swim wear increase the productivity of the swim wear helps to increase the business activity of Cee. At the same time there is no innovation of new technologies for swim wear in Indonesia favours her business activity. Because new technologies developed in Indonesia for the production of swim wear reduces the import of swim wear and it also increase the competition in the market.

Like that legal and environmental factors favourable to the export of swim wear from Singapore and favourable to the import to Indonesia improves the business activity of Cee.