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In: Economics

Using the Yahoo! properties mentioned in Chapter 11- 11.2 section, evaluate a particular brand by using...

Using the Yahoo! properties mentioned in Chapter 11- 11.2 section, evaluate a particular brand by using relevant keywords to see what comes up in a search. What did you find? Give examples. Are you surprised by what you saw?

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I decided to use the brand Samsung to search on yahoo.com and when the search came up on the top left of the pageit states also try: Samsung phone price list, Samsung phone 2020 for keywords to search. Right below that it states Ads related to: Samsung phones which then you see the list of various websites listed below.

All the websites vary, and you find phone companies such as Sprint, Metro, Xfinity and Verizon. It also listed websites where you can buy a Samsung product such as Best Buy, Walmart and the Samsung retailers’ website. Also listed a website for consumer buying products to give you the positive and negative reviews on all cell phones out in the market.

On the top right-hand side of the page it gave you shopping ads for 8 different varieties of cellphones websites you could shop at. I have always seen the sites on the right when I search for stuff but never noticed that on top of that it says Ads.If I wanted to continue looking, I could use the keywords such as Galaxy, best Samsung cell phones etc. and more Samsung products come up plus some of the same sites come up as before when I originally began my search.

Rahul Sunny answered 7 months ago
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