Don, you bring up the importance of knowing and understanding
your internal environment. Internal environmental scanning is done
to determine the organization's strengths and weaknesses. For
instance, should the external environmental analysis uncover a
lucrative opportunity, does the organization have the resources,
personnel, technology or capacity to pursue it? What good would it
do to find an unmet need or opportunity if there is no way for the
organization to fill that niche? That is why it is important for...