Cross Border Alliances Collaborative agreements with foreign
companies in the form of strategic alliances or joint ventures are
widely used as a means of entering foreign markets. They are also
used as a means of acquiring resources and capabilities by learning
from foreign partners. They are used to put together powerful
combinations of complementary resources and capabilities by
accessing those resources and capabilities of a foreign
partner.
The Case Study below provides an example of a strategic alliance
that Walgreens...
In the commercial aviation industry, strategic alliances are
utilized everywhere. This could be in the form of codeshares (where
one airline places their airline code and flight number on a flight
operated by another carrier) or group partnerships (like the
oneworld alliance) where many airlines operate and market in some
cohesive manner. In this particular industry, what are the
benefits? What are the risks for those who fail to form valuable
strategic partnerships?
Q5. The highly competitive freight transport industry is forcing
carriers to form strategic alliances. Explain the following:
(a) What is a strategic alliance among carriers?
(b) Two (2) advantages of a strategic alliance.
(c) One (1) disadvantage of a strategic alliance.
Discuss the advantages and disadvantages of strategic alliances
(i.e. cooperative strategy). What impact do these alliances have
upon brand recognition/exposure? Are there any concerns with regard
to quality control and/or brand loyalty?
Strategic Resource Allocation and Planning-is the name of the
class
Subject Name:Multinational ManagementCan you cite
other examples of international strategic alliances? How are these
alliances doing?
can you cite other examples of international strategic alliances?
How are these alliances doing?