Market segmentation means that offers are tailored to specific target groups. The firm runs into fairness...

Market segmentation means that offers are tailored to specific target groups. The firm runs into fairness issues if differences in perceived value among offers are minimal compared to price differences.

In versioning, the firm makes a high-quality product, version A, and sets a high price for one market segment. The firm also degrades this product to produce version B. It offers version B for a lower price to a different segment of customers. Is there an ethical issue here?

For the discussion this week, do you agree or disagree that market segmentation raises serious ethical issues? Why or why not? Be sure to support your answer with examples.

As the maximum length of your post should not exceed 200 words, be sure to be concise and to the point. As always, cite, in current APA format, any sources you use. The goal in any marketing assignment in this course is to be succinct and to the point. Think newspaper article and not magazine feature article.

Expert Solution

Introduction: first we Learn What is Market? Market Means where the place that Customers ,Producer,Products and Fixed Price place is called market. In market there are so many goods are there.

* Market segmentation Means that Offers are tailored to specific target groups. That target Groups called Middle class people & Poorest of the poor people. These target group earn Low money for monthly Income. But they want to monthly survival with there low income.

* Customers will come to buy low price materials.

*50% of people they will look for to buy quality materials.

* 50% of people they will not keep Interest for quality especially they want more quantity with low price.

Due to some Special reasons the princess increases ,quality and quantity Decreases .

Eg: Covid - 19 , Cyclone

The market segmentation I am agree . We are spending less price for the product, so company also providing less quantity and quality. They are not following the moral values . Because they are doing Business,

Rahul Sunny answered 3 years ago

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