At the point you will engage in fieldwork as a researcher, you will probably ask yourself: ‘How will I decide what is important, and what is not so important?’ Or ‘what should I take notes about?’ The literature recommends starting with a broad focus and narrow it later, initially taking notes on as many aspects of the scene as possible.

1. Visit a public place with easy access, such as a coffee shop, public park, library, airport gate, reception area or hotel lobby, move around, find the perfect observation spot, and observe with all your senses. Reflect on the physical setting, people, conversations, sounds, smells, tastes, feelings, and emotions. Alternately, if you cannot visit, watch an action‐filled video clip.
2. Thereafter, construct an overall description and formulate a tentative hypothesis about the scene or one of the actions associated with the scene. Remember, a tentative hypothesis is often based upon the basis of not more than a hunch, a mood, or a notion.
3. Reflect on your experience. What were the thrills and spills of observing? Of taking notes? Of writing your experience into a meaningful description? Of making a tentative hypothesis?

A luxury hotel believes that 90% of their customers are very satisfied with its service. A random sample of 120 guests were surveyed to determine how satisifed they are with the service and accommodations at the hotel.

a. Describe the random variable for this probability distribution (i.e., what type of variable, what is the probability distribution, what does the variable represent, what are it's possible values, etc.).

b. What is the probability that at least 110 of the people in the sample report being very satisfied with the hotel's service?

c. What is the probability that less than 100 people in the sample report being very satisfied with the service at the hotel?

d. Employees have been promised a bonus if more than 90% of the sample are very satisfed with the hotel's service. What is the probability that the employees will receive the bonus?

e. How many people in the sample can be expected to report that they are very satisfied with the service at the hotel?

f. if the sample shows only 100 of the customers reporting being very satisfied with the service at the hotel, explain using probability why the hotel might want to re-assess the accuracy of the belief that 90% of customers are very satisfied with service at the hotel.

Consider the following marginal benefit (demand) curves of two individuals for a certain good: MB_A(q) = 100 – q and MB_B(q) = 300 – q.

Consider the Marginal Private Costs of providing Fireworks in The Park, MC(q) = 50 + q.

1. Find q^M, the amount of Fireworks in the Park provided by the Market, when individuals provide the good with no co-operation and act only in their self-interest.
2. What is the efficient level of Fireworks in the Park, q*?
3. Person B brings a friend to the park (person C), with the same MB curve as theirs (MB_C = 300 – q). Find the new quantity provided by the Market (q^M) and the new efficient level of Fireworks in the Park (q*).
4. Despite being visually appealing, fireworks are known to cause negative externalities such as noise pollution and increased deaths by heart attacks in dogs. We estimated the marginal external costs of Fireworks in the Park, MEC (q) = 70 + q. What is the new efficient level of Fireworks in the Park? Consider the MSB curve found in part f, which includes person C. How does this new efficient allocation compare to the Market equilibrium, q^M, found in f?

as a marketing director for an hotel, illustrate with the use of a diagram how you can apply the service marketing mix to the hotel

A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $175 in either case.

Using the above information, determine which location would produce the greater profit. (Omit the "$" sign in your response.)

(Click to select)Kansas CityOmaha would produce the greater gross profit of $ .

A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $177 in either case.

Omaha Kansas City

Annual fixed costs ($ millions) $ 1.2 $ 1.3

Variable cost per unit $ 27 $ 42

Expected annual demand (units) 9,750 10,350

Using the above information, determine which location would produce the greater profit. (Omit the "$" sign in your response.)

Which would produce the greater gross profit of $ ______________.

1.a. In a survey carried out at a famous water park, 28 children out of a random sample of 80 said that they used the water slide regularly. Find a 95 % confidence interval for the true proportion of all children at the water park who uses the water slide regularly. [4]

b. The owner of the water park found that 45 children out of a random sample of 100 said that they used the pool regularly. Find a 98% confidence interval for the true proportion of all children in the water park who uses the pool. [4]

In Avocado Park, 38% of the population is made up of immigrants. Consider a random sample of 78 residents of Avocado Park.

a.How many individuals must reside in Avocado Park to consider the selection of these individuals to be independent?

b.What is the probability that more than 30 of the residents in the sample are immigrants?

c. How many immigrants should be EXPECTED to be in the sample?

d.Peacoat Fashions currently employs 78 Avocado Park residents. If there are fewer than 20 employees that are immigrants, does that suggest that immigrants are less likely to be hired at Peacoat Fashions?

On January 3rd, 2009 Holiday Inn Hotels entered into a contract with Great Designs Inc., an interior decorating firm, to have their hotel rooms re-decorated with new carpeting, bedspreads, curtains and wall art. Holiday Inn Hotels paid Great Designs Inc., $100,000 upfront and the work was to be completed by June 1st, 2009. On June 1st, 2009 work in 30% of the rooms was still not complete. The Hotel had a large conference group checking in on June 30th, 2009 that would result in all the rooms being occupied. The Hotel, therefore, terminated its contract with Great Designs Inc., and hired a different designer to finish the work. The new designer completed the work on June 30th, 2009 at an additional cost of $15,000. Answer the following questions:

1. Did Holiday Inn Hotels act correctly in discharging its contract with Great Designs Inc.? Explain.

2. Assuming that Holiday Inn Hotels did properly terminate Great Designs Inc., to what amount of damages is Holiday Inn Hotels entitled? Explain.