Evaluate the use of VPN and propose an alternate solution for a company to expand their existing VPN network to another country e.g. New Zealand. In proposing an alternate VPN network design, consider the following factors: 150 new users added 5 users in New Zealand 20% growth of users in 4 years for the entire network

You’ve just hired a new sales rep for your Car Dealership, Graham’s AutoMart. Your job is to train the new person on how to sell cars. Describe each of the steps in personal selling process and how these steps would apply to selling cars so that your new employee will understand how to do their job.

Nike

Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed for athletes by athletes. Founder Philip Knight believed high-tech shoes could be sourced from overseas at competitive prices. Nike’s commitment to designing innovative footwear for serious athletes, helped it build a cult following among US consumers. Nike believed in a ‘pyramid of influence’ in which the preferences and testimonial of top athletes influenced the product and brand choices of others. From the start its marketing and advertising campaigns featured accomplished athletes: in 1985 basketballer Michael Jordan was signed up, albeit then as a rookie.

In 1988 the ‘Just Do It’ campaign was launched. The campaign subtly challenged a generation of athletic enthusiasts to chase their goals. It was a natural manifestation of Nike’s attitude to self-empowerment through sports.

Nike began expanding overseas. In Europe it found that its US-style ads were seen as too aggressive. To authenticate its brand in Europe it focused on soccer and became active as a sponsor of youth leagues, local clubs and national teams. Further pursuing its strategy of professional endorsements, Nike decided to sponsor the Brazilian soccer team, which turned in to a big break when they won the World Cup in 1994. In 2007, Nike acquired Umbro a British maker of soccer-related footwear, apparel and equipment. This acquisition helped to boost Nike’s presence in soccer.

Continuing overseas expansion, China became a focus during the 2008 Olympics in Beijing. Although Adidas was the official sponsor, Nike received special permission from the International Olympic Committee to run Nike ads featuring Olympic athletes during the games and sponsored most of the Chinese teams. Some believed Nike’s marketing strategy during the Olympics was more effective than Adidas’s Olympic sponsorship.

Through the 1990s Nike moved into baseball, football, cycling, volleyball, hiking, soccer and then golf. During this time it developed a repeatable growth strategy[1]. Athletic shoes continued to be the core starting point but Nike then quickly moved into adjacent segments: into apparel and then equipment.

Internally Nike marketers adopted the three-word brand mantra: authentic athletic performance, to guide their marketing efforts. Its entire marketing program must reflect these brand values. Nike has expanded its brand meaning form ‘running shoes’ to ‘athletic shoes’ to ‘athletic shoes and apparel’ to ‘all things associated with athletics including equipment’. However it is always guided by the brand mantra. For example, as Nike rolled out its successful apparel line, the product had to be innovative enough through material, cut and/or design, to truly benefit top athletes.

Expanding into new categories and then new segments required the company to forge new distribution channels and lock in suppliers. Nike has pursued a selective distribution strategy. It pulled its product from the retail chain Sears when they acquired discount chain Kmart, to make sure Kmart did not carry the brand.

Expanding into new product categories meant new endorsements including Tiger Woods for golf. In tennis, John McEnroe was its first brand star in 1986. More recently Nike has aligned with Maria Sharapova, Roger Federer and Rafael Nadal. Some called the 2008 Wimbledon final between Federer and Nadal – both dressed in swooshes from head to toe – a 5-hour commercial valued at $10.6 million.

Nike has an unfortunate history of associating with some athletes who attract adverse publicity. In the 6 months following Tiger Woods highly publicised personal scandal, Nike lost over 100,000 customers[2] and although several sponsors cut ties with Woods, Nike did not. Nike did however terminate is contract with disgraced cyclist Lance Armstrong once the doping evidence became ‘seemingly insurmountable’. Oscar Pistorius is the latest example of a Nike endorsement that could turn sour.

Nike has also attracted adverse publicity regarding its offshore facilities; centring on working conditions and low wages, with media accusations of exploitation. Whilst Nike has assumed a policy of reformation for its abuses, the issue became, and continues to be, a recurring public relations nightmare for Nike.

NikeiD (rebranded as Nike by You) is a service provided by Nike allowing customers to customise and design their own Nike merchandise. This was launched in 1999 through the Nike website. Delivery is offered too many countries but not currently to Australia and New Zealand; here on-line local companies may act as local distributors for customised Nike products.

Basketball superstars have continued to feature in Nike’s promotions. In addition it formed a partnership with Foot Locker to create a new chain of stores in the US, House of Hoops by Footlocker, which offers only basketball products by Nike sub-brands such as Converse and Jordan.

Recently, Nike’s lead in the running category has grown to 60% market share, thanks in part to its exclusive partnership with Apple. Nike+ technology includes a sensor that runners put into their running shoes and a receiver, which fits into an iPod, iTouch, or iPhone. Then the athlete goes for a run or hits the gym, the receiver captures his or her mileage, calories burned, and pace, and stores it until the information is downloaded. Nike+ is now considered the world’s largest running club.

In 2008 and 2009, Nike+ hosted the Human Race 10K, the largest and only global virtual race in the world. The event, designed to celebrate running, drew 780,000 participants in 2008 and surpassed that number in 2009. To participate, runners register online, gear up with Nike+ technology, and hit the road on race day, running any 10K route they choose at any time during the day. Once the data is downloaded from the Nike+ receiver, each runner’s official time is posted and can be compared to the times of runners from around the world.

Like many companies, Nike is trying to make its companies and products more eco-friendly. However Nike does not focus on promoting this. As one brand consultant explained: ‘Nike has always been about winning. How is sustainability relevant to its brand?’ Nike executives agree that promoting an eco-friendly message would distract from its high-tech image, so efforts like recycling old shoes into new shoes are kept quiet.

As of 2020 Nike continues to dominate the athletic footwear market with a 50% world market share. Swooshes abound on everything from wristwatches to skateboards to swimming caps. The company’s long term strategy focuses on basketball, running, soccer/football, women’s fitness, men’s training and sports culture. As a result of its successful expansion across geographical markets and product categories, Nike is the top athletic apparel and footwear manufacturer in the world, with annual corporate revenues exceeding $39 billion.

These questions are compulsory and relate to the Nike case (on pages 3 and 4 of exam). Read the case and answer the following questions.

1. Evaluate all aspects of Nike’s marketing strategy. Within your evaluation, explain fully the reasons for success – or failure. Conclude your evaluation with a summary bullet point list of i) strengths, and ii) weaknesses.
2. You are contemplating accepting a consultancy with Nike’s rival Adidas to help them hone their marketing strategy to compete with Nike
3. 1. You have a meeting scheduled with two of Adidas’s senior accountants who are suspicious of the value of marketing. You have been asked to present to them: Your ‘Top 5’ - that is 5 key marketing points that should contribute to marketing success with a brief explanation of each. (5 marks)
4. 2. In light of your evaluation of Nike’s marketing strategy, outline some marketing strategy recommendations, with rationale, that Adidas may consider.

Changes in Education Attainment: USE SOFTWARE - According to the U.S. Census Bureau, the distribution of Highest Education Attainment in U.S. adults aged 25 - 34 in the year 2005 is given in the table below.

Census: Highest Education Attainment - 2005

In a survey of 4000 adults aged 25 - 34 in the year 2013, the counts for these levels of educational attainment are given in the table below.

Survey (n = 4000): Highest Education Attainment - 2013

The Test: Test whether or not the distribution of education attainment has changed from 2005 to 2013. Conduct this test at the 0.05 significance level.

(a) What is the null hypothesis for this test?

H₀: p₁ = p₂ = p₃ = p₄ = p₅ = 1/5

H₀: The distribution in 2013 is different from that in 2005.     

H₀: p₁ = 0.14, p₂ = 0.48, p₃ = 0.08, p₄ = 0.22, and p₅ = 0.08.

H₀: The probabilities are not all equal to 1/5.

(b) The table below is used to calculate the test statistic. Complete the missing cells.
Round your answers to the same number of decimal places as other entries for that column.

(c) What is the value for the degrees of freedom?  

(d) What is the critical value of χ²? Use the answer found in the χ²-table or round to 3 decimal places.
t_α =  

(e) What is the conclusion regarding the null hypothesis?

reject H₀

fail to reject H₀    

(f) Choose the appropriate concluding statement.

We have proven that the distribution of 2013 education attainment levels is the same as the distribution in 2005.

The data suggests that the distribution of 2013 education attainment levels is different from the distribution in 2005.     

There is not enough data to suggest that the distribution of 2013 education attainment levels is different from the distribution in 2005.

In a city with three high schools, all the ninth graders took a Standardized Test, with these results:

The city's PR manager, who never took a college math class, claimed the mean score of all ninth graders in the city was 79.7 . Of course, that is incorrect. What is the mean score for all ninth graders in the city?

Round to one decimal place.

Mean of all ninth grader's scores =

To compute a student's Grade Point Average (GPA) for a term, the student's grades for each course are weighted by the number of credits for the course. Suppose a student had these grades:
3.7 in a 5 credit Math course
2.1 in a 2 credit Music course
3.0 in a 5 credit Chemistry course
3.0 in a 6 credit Journalism course
What is the student's GPA for that term? Round to two decimal places. Student's GPA =

To compute a student's Grade Point Average (GPA) for a term, the student's grades for each course are weighted by the number of credits for the course. Suppose a student had these grades:
3.9 in a 5 credit Math course
2.0 in a 2 credit Music course
2.8 in a 5 credit Chemistry course
3.4 in a 4 credit Journalism course
What is the student's GPA for that term? Round to two decimal places. Student's GPA =

Every year, the students at a school are given a musical aptitude test that rates them from 0 (no musical aptitude) to 5 (high musical aptitude). This year's results were:

The mean (¯xx¯) aptitude score:  (Please show your answer to 1 decimal place.)

The median aptitude score:

The mode aptitude score:  (Please separate your answers by ',' in bimodal situation. Enter DNE if there is no mode.)

The Acme Company manufactures widgets. The distribution of widget weights is bell-shaped. The widget weights have a mean of 57 ounces and a standard deviation of 6 ounces.

a) 95% of the widget weights lie between  and

b) What percentage of the widget weights lie between 39 and 69 ounces?  %

c) What percentage of the widget weights lie below 63 ?  %

To find out if wealthier people are happier we collect data from 50 people about their income and their overall happiness on a scale from 1 to 10. The correlation coefficient comes out to be -0.25. Given that r=0.025 which means this is a weak negative correlation. In terms of strength, we can conclude that the correlation between income and happiness is moderate. In terms of direction, there is a negative correlation between happiness and income.  If we increase the number of subjects in the study to 1000 the errors will increase therefore we may not obtain the desired correlation. It is important to select data randomly because randomly selected data are biased free and give us an unbiased estimator for the population. Consider an example of students interested in a youth festival in a school. If we collect considered statistics class as a sample and get data from all the students this will not be a representative of the population here which is the school.

This is the response I received from my instructor:

Your description of the correlation coefficient was correct overall. Remember that it ranges from -1 to +1 and the closer it is to 0 the weaker it is, and the closer it is to 1 the stronger it is. As a result, if you have a correlation coefficient of -0.25, it would be closer to 0 than 1, which would imply it's relatively weak, although moderate is the word you used. It's not always clear how strong or weak, however, as there aren't definitive cut-offs to determine that. There's another consideration regarding sample size in that as you have a smaller size, there's the chance that the subjects who volunteer for studies have their own inherent reasons for volunteering. In most studies, subjects are volunteers and are therefore a very select group that usually has an interest in the subject or have a reason to participate. In other words, it seems that having a biased sample is almost inevitable as most studies require that subjects volunteer on their own. What does that say about the validity of the research experiments in which subjects volunteer for them - should researchers attempt to eliminate this option? How??

Please help with what he is asking.

What does that say about the validity of the research experiments in which subjects volunteer for them - should researchers attempt to eliminate this option? How??

What does that say about the validity of the research experiments in which subjects volunteer for them - should researchers attempt to eliminate this option? How??

this is the question and I don't know how to answer it

Prepare an adjusted trial balance

[The following information applies to the questions displayed below.]

Wells Technical Institute (WTI), a school owned by Tristana Wells, provides training to individuals who pay tuition directly to the school. WTI also offers training to groups in off-site locations. WTI initially records prepaid expenses and unearned revenues in balance sheet accounts. Its unadjusted trial balance as of December 31 follows along with descriptions of items a through h that require adjusting entries on December 31.

Additional Information Items

1. An analysis of WTI's insurance policies shows that $2,542 of coverage has expired.
2. An inventory count shows that teaching supplies costing $2,204 are available at year-end.
3. Annual depreciation on the equipment is $10,170.
4. Annual depreciation on the professional library is $5,085.
5. On September 1, WTI agreed to do five courses for a client for $2,300 each. Two courses will start immediately and finish before the end of the year. Three courses will not begin until next year. The client paid $11,500 cash in advance for all five courses on September 1, and WTI credited Unearned Training Fees.
6. On October 15, WTI agreed to teach a four-month class (beginning immediately) for an executive with payment due at the end of the class. At December 31, $6,748 of the tuition has been earned by WTI.
7. WTI's two employees are paid weekly. As of the end of the year, two days' salaries have accrued at the rate of $100 per day for each employee.
8. The balance in the Prepaid Rent account represents rent for December.

   WELLS TECHNICAL INSTITUTE Unadjusted Trial Balance December 31
   	Debit			Credit
   Cash	$	26,642
   Accounts receivable		0
   Teaching supplies		10,245
   Prepaid insurance		15,371
   Prepaid rent		2,050
   Professional library		30,739
   Accumulated depreciation—Professional library				$	9,223
   Equipment		98,000
   Accumulated depreciation—Equipment					16,396
   Accounts payable					26,000
   Salaries payable					0
   Unearned training fees					11,500
   Common stock					24,110
   Retained earnings					78,000
   Dividends		40,988
   Tuition fees earned					104,516
   Training fees earned					38,937
   Depreciation expense—Professional library		0
   Depreciation expense—Equipment		0
   Salaries expense		49,186
   Insurance expense		0
   Rent expense		22,550
   Teaching supplies expense		0
   Advertising expense		7,173
   Utilities expense		5,738
   Totals	$	308,682		$	308,682

Changes in Education Attainment: According to the U.S. Census Bureau, the distribution of Highest Education Attainment in U.S. adults aged 25 - 34 in the year 2005 is given in the table below.

Census: Highest Education Attainment - 2005

In a survey of 4000 adults aged 25 - 34 in the year 2013, the counts for these levels of educational attainment are given in the table below.

Survey (n = 4000): Highest Education Attainment - 2013

The Test: Test whether or not the distribution of education attainment has changed from 2005 to 2013. Conduct this test at the 0.01 significance level.(a) What is the null hypothesis for this test?

H₀: p₁ = p₂ = p₃ = p₄ = p₅ = 1/5 H₀: The probabilities are not all equal to 1/5.     H₀: p₁ = 0.14, p₂ = 0.48, p₃ = 0.08, p₄ = 0.22, and p₅ = 0.08. H₀: The distribution in 2013 is different from that in 2005.

(b) The table below is used to calculate the test statistic. Complete the missing cells.
Round your answers to the same number of decimal places as other entries for that column.

(c) What is the value for the degrees of freedom? 7
(d) What is the critical value of

χ²

? Use the answer found in the

χ²

-table or round to 3 decimal places.
t_α = 8

(e) What is the conclusion regarding the null hypothesis?

reject H₀ fail to reject H₀    

(f) Choose the appropriate concluding statement.

We have proven that the distribution of 2013 education attainment levels is the same as the distribution in 2005. The data suggests that the distribution of 2013 education attainment levels is different from the distribution in 2005.      There is not enough data to suggest that the distribution of 2013 education attainment levels is different from the distribution in 2005.