Here is a forecast of sales by National Bromide for the first 4 months of 2019 (figures in thousands of dollars):

On average, 60% of credit sales are paid for in the current month, 20% in the next month, and the remainder in the month after that. What are the expected cash collections in months 3 and 4? (Enter your answers in whole dollars not in thousands of dollars.)

Expected cash collections

Month 3

Month 4

Southwest Airlines

Listening to customers is the main way a customer service professional can determine the customer’s needs. Skilled listeners listen actively and use cues to understand the message the customer is sending. This activity is important because poor listening skills can result in a loss of business. Listening breakdowns are common but can be avoided by understanding how to listen and practicing good listening skills.

The goal of this activity is to demonstrate the steps in the listening process and recognize the ways listening can be hampered.

Read the case discussing how Southwest Airlines implements good listening skills and answer the questions that follow.

Southwest Airlines had a rocky road to its startup. Incorporated in 1967, it never actually started flying until June of 1971 because of lengthy legal challenges by other major airlines. When it finally started services between Dallas and Houston, Texas, and Dallas and San Antonio, Texas, it used three Boeing 737 aircraft and offered $20 one-way fares. In October of that same year, it offered 14 every-hour flights between Dallas and Houston and seven bi-hourly flights between Dallas and San Antonio, and in November added scheduled flights between Houston and San Antonio. That same month it introduced a $10.00 “night fare.” Needless to say, the competition was a bit worried about this young upstart airline that began taking business away from them in these three markets and had the potential to expand into other areas. In 1973, Braniff Airlines began a “fare war” that resulted in $13 fares for both airlines, with Southwest upping the stakes by offering customers a choice of a $13.00 fare or a free bottle of premium liquor with every $26.00 full-fare ticket. The result was that Southwest ended the year with its first profits since starting operation and started developing a loyal customer base. By January 1974, it had carried its one-millionth passenger.

Fast forward to 1979, when Southwest got approval to fly to other states after lengthy court battles and began service to Louisiana. This was the first venture outside the state of Texas and was followed by expansion eastward into numerous other states.

As it entered its second decade of service, the airline had over 2,000 employees and over $34 million in revenue. It also launched its successful “Loving you is what we do” customer campaign. As the decade progressed, the airline continued efforts to attract flyers from competing airlines and endear itself to customers by initiating policies such as a senior fare between the hours of 9:00 a.m. and 3:00 p.m. Monday through Friday for people over the age of 65. In 1986, the airline introduced its “Fly Now, Pay Less” fare that lowered all long-distance fares across its 25-city system to a ceiling of $98 each way. By the end of its second decade of operation, Southwest was winning accolades and awards. According to its website, “For an unprecedented second time since the DOT began keeping records on the performance of the nation’s largest carriers, Southwest captured the top rating in all three categories of the DOT operating statistics report.” That same year, it reported a net income of over $71 million, with 94 aircraft and over 7,700 employees. It also was given major carrier status by the U.S. Department of Transportation, which meant that it had operating revenue exceeding $1 billion in a 12-month period.

By the 1990s, Southwest had become well established as a major passenger carrier with popular campaigns that focused on families such as the “Family Fare” from Salt Lake City, Utah, to anywhere Southwest flew. Anyone purchasing a full-fare adult ticket could take up to seven other people traveling with them for half price. It also implemented programs that offered to military families and dependents one-way fully-refundable leisure fares that did not require advance purchase. By the end of the decade, the airline had entered the Internet age with online booking and had generated over $478 million in net revenue, had 312 aircraft, and had over 27,000 employees. It was also ranked fourth on Fortune magazine’s “100 Best Companies to Work For” list.

By 2000, the company had moved up to number 2 on Forbes List and had expanded the Rapid Rewards program for customers that it had started several years earlier. Beyond that, as the decade progressed and moved into the second decade of the century, Southwest instituted other discount flight initiatives that encouraged air travel and expanded its customer reach. For its efforts, it won additional accolades, including the 2012 Top Military Friendly Employer award.

Update

In September of 2017, Southwest Airlines released its newest advertising campaign that’s designed to “remind customers that they are at the core of the carrier’s purpose: to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.” The campaign is named “Behind Every Seat is a Story: Behind Every Story is the Reason for Transfarency.” The advertising campaign focuses on customer stories and their reasons for flying.

“At Southwest Airlines, our customers are the reason we fly,” said Ryan Green, Vice President and Chief Marketing Officer at Southwest Airlines. “This campaign is an opportunity for us to remind the world that there is a personal reason someone chose to fly Southwest Airlines with our low fares, no hidden fees, and exceptional hospitality. We're honored and pleased to tell stories inspired by the more than 115 million people who fly Southwest Airlines every year.” (Southwest Media, September 25, 2017)

Questions

1- Identify the steps to the listening process. How would you evaluate Southwest Airlines listening technique giving examples from the article.

2- Southwest Airlines newest advertising campaign is designed to “connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.” What characteristic of a good listener is Southwest Airlines employing through this campaign? Do you think it was an effective strategy? why or why not?

3- When Southwest Airlines launched the “Loving you is what we do” customer campaign, the company backed up the campaign by offering lower fares to customer groups. By matching the nonverbal message of “loving you…” with the actions of lower fares, Southwest Airlines demonstrated ________________ in its message. Identify a suitable word to complete this sentence.

4- Southwest Airlines implemented a senior fare policy that provided lower rates for people over age 65 during certain time periods. The airline may have implemented this policy after hearing that senior citizens were choosing not to fly because of high costs. When the airline began the senior fare policy, it was engaging in the ____________ phase of the listening process. Identify a suitable word to complete this sentence.

Exercise 7-4

Greencastle Interiors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects. To stimulate business, the company is considering exhibiting at the Middleton Home and Garden Expo. The exhibit will cost the company $14,870 for space. At the show, Greencastle Interiors will present a slide show on a laptop, pass out brochures that were printed previously (the company printed more than needed), and show its portfolio of previous jobs.

The company estimates that revenue will increase by $40,270 over the next year as a result of the exhibit. For the previous year, profit was as follows:

Calculate the impact of the exhibit on company profit. (Round intermediate calculations to 4 decimal places, e.g. 0.3215 and final answer to 0 decimal places, e.g. 125.)

Should the company exhibit at the home show? (yes or no)

A researcher wants to find out which of four routes is the fastest way to drive from a suburb to downtown Chicago. He divides 20 participants into four groups, and he times each of them as they go on their assigned route. The following are the number of minutes for each route:

                Route 1 Route 2 Route 3 Route 4

                __________________________________

                  22 25 26 26

                  26 27 29 28

                  25 28 33 27

                  25 26 30 30

                  31 29 33 30

                __________________________________

a. What is the appropriate statistic here?

b. Run the appropriate statistic in SPSS and report the results.

c. Spell out what the results tell the researcher about the options for the daily commute from the suburb to downtown: which, if any, route should be preferred?

1. suppose you the fisher men want to use mosquito fish that are greater than 29 mm for bait, otherwise it is not worth using this lake to harvest bait fish.

a. state your research hypothesis, Ha and Ho.

The response time in milliseconds for 5 different type of circuits in automatic value shutoff mechanism is measured and reported as follows

            Circuit 1    Circuit 2       Circuits 3        Circuits 4           Circuit 5

            28                    25                    31                    31                    29

            25                    31                    25                    25                    31

            28                    30                    31                    25                    23

            25                    22                    23                    31                    28

            29                    27                    38                    21                    24

            35                    29                    29                    31                    19

            31                    29                    28                    30                    25

                                    23                    29                    23                    27

                                    35                    34                    22 25

24. 24    22       31

29                    25

39

Test the hypothesis that all 5 circuits have same response time. Use alfa=.05. Use Scheffe’s methods for multiple comparison, if needed.by spss programme

Perry Corp. reports teh following transcations relating to its stock accounts in the current year.

Feb 3: Issued 40,000 shares of $5 per value common stock at $27 cash per share.

Feb 27: Issued 9,000 shares of $50 par value, 8% preffered stock at $88 cash per share.

March 31: Purchased 5,000 shares of its own common stock at $30 cash per share.

June 25: Sold 3,000 shares of its treasury stock at $38 cash per share.

July 15: Sold the remaining 2,000 shares of treasury stock at $29 cash per share.

Use the financial statement effects template to indicate the effects from each of these transactions.

Write a program that prompts the user to enter a person’s date of birth in numeric form such as 8-27-1980. The program then outputs the date of birth in the form: August 27, 1980. Your program must contain at least two exception classes: invalidDay and invalidMonth. If the user enters an invalid value for day, then the program should throw and catch an invalidDay object. Follow similar conventions for the invalid values of month and year. (Note that your program must handle a leap year.)

Also the answer has to be written with 3 header files - main.cpp, invalidDay.h and invalidMonth.h

In the output, if we enter a wrong year or month; then the program should not show the output of "Invalid month" but it should again ask the user to re-enter the month or the thing that is entered incorrectly.

The following transactions occurred during the month of June 2018 for the Stridewell Corporation. The company owns and operates a retail shoe store.

1. Issued 125,000 shares of common stock in exchange for $625,000 cash.
2. Purchased furniture and fixtures at a cost of $102,500. $41,000 was paid in cash and a note payable was signed for the balance owed.
3. Purchased inventory on account at a cost of $250,000. The company uses the perpetual inventory system.
4. Credit sales for the month totaled $425,000. The cost of the goods sold was $212,500.
5. Paid $5,500 in rent on the store building for the month of June.
6. Paid $2,880 to an insurance company for fire and liability insurance for a one-year period beginning June 1, 2018.
7. Paid $180,625 on account for the merchandise purchased in 3.
8. Collected $85,000 from customers on account.
9. Paid shareholders a cash dividend of $6,250.
10. Recorded depreciation expense of $2,050 for the month on the furniture and fixtures.
11. Recorded the amount of prepaid insurance that expired for the month.

Required:
Prepare journal entries to record each of the transactions and events listed above. (If no entry is required for a transaction/event, select "No journal entry required" in the first account field.)