Questions
Which of the following adoption categories often includes individuals who are well respected or who hold...
Which of the following adoption categories often includes individuals who are well respected or who hold central positions in their community, meaning that their broad influence helps an innovation start to take off and spread through a social system?
|
Innovator |
||
|
Early Adopter |
||
|
Early Majority |
||
|
Laggards |
Opinion leaders tend to be early adopters and are often the
first to adopt
an innovation.
True
False
What does the S-shaped curve associated with Diffusion of Innovation Theory depict?
| A. |
the adoption rate of the innovation over time |
|
| B. |
the relative advantage of the innovation over what it replaced |
|
| C. |
the general pattern that most innovations follow in terms of the number or percentage of adopters, when the innovation is successfully picked up in a social network |
|
| D. |
all of the above |
|
| E. |
A and C only |
Which of the following describes a potential communication channel as defined by Diffusion of Innovations Theory?
|
health communication |
||
|
social networks |
||
|
media |
||
|
all of the above |
||
|
none of the above |
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