Two enterprising youths, Mr Paul Bee and Mr Loyd Bee, have just completed the Zambia Institute of Marketing’s Postgraduate Diploma in Marketing. They opted not to look for formal employment but instead start their own business of producing and selling fresh vegetables on the Zambian market. Having learned of the future of conventional foods, they have decided to venture into the cultivation of mushroom.

Mushrooms are known to be the best alternative food for vegetarians. For paul and loyd Bee,fundraising was a serious handicap for mass production of mushroom. However, their first trial batch of mushroom was bought by Intercontinental Hotel in Lusaka. Further, the hotel placed orders for the supply of 20 kilograms of mushroom per day.

The mushroom industry in Zambia is currently run by man small entrepreneurs like Paul Bee and Loyd Bee. However, a major big player, Yong Ling Limited has just entered the market, and is equipped with modern cold storage facilities, although the company is more interested in the export market.

Paul and loyd have set their sight high. They aim to sell mushrooms in a very big way all over Zambia. Mushrooms have a great market potential in Zambia, and is a perishable food.

QUESTIONS

You are required to prepare a report to the Principal that addresses the following issues.

(a)        Identify the main strengths, weaknesses, opportunities and threats facing the business run by Paul Bee and Loyd Bee            

(b)        Advise Paul Bee and Loyd Bee on how they can increase consumer awareness of their product.

(c)        Suggest channels of distribution that Paul Bee and Loyd Bee can use to distribute their mushroom in Zambia.

Wilson and Sons Corp. has bought a prime parcel of beachfront property and plans to build a luxury hotel. After meeting with the architectural team, the Wilson family has drawn up some information to make preliminary plans for construction. Excluding the suites, which are not part of this decision, the hotel will have four kinds of rooms: beachfront non-smoking, beachfront smoking, lagoon view non-smoking, and lagoon view smoking. In order to decide how many of each of the four kinds of rooms to plan for, the Wilson family will consider the following information.

• After adjusting for expected occupancy, the average nightly revenue for a beachfront non-smoking room is $175. The average nightly revenue for a lagoon view non-smoking room is $130. Smokers will be charged an extra $15.
• Construction costs vary. The cost estimate for a lagoon view room is $12,000 and for a beachfront room is $15,000. Air purifying systems and additional smoke detectors and sprinklers add $3000 to the cost of any smoking room. Wilson and Sons Corp. has raised $6.3 million in construction guarantees for this portion of the building.
• There will be at least 100 but no more than 180 beachfront rooms.
• Design considerations require that the number of lagoon view rooms be at least 50% more than beachfront rooms but no more than 150% of beachfront rooms.
• Industry trends recommend that the number of non-smoking rooms be at least 50% more the number of smoking rooms.

Formulate a linear programming model to maximize revenue and solve in Excel.

Include in your answer the:

1. Model
2. Excel input
3. Answer report
4. Description of the optimal solution

This week we will have an opportunity to create and practice a phone script. The purpose of this script is to attempt to get an appointment over the telephone. Please be sure to read both Week 4 and 5 lectures before participating. Pay particular attention to the sample script presented below. Writing a successful script is a foundation of selling. This Discussion will help you start with your sales success.

Below is a sample phone script. Compare the script to the example in the lectures and identify what is missing and what needs to be added. Then, post a revised script that you believe would be more effective at getting the appointment. Create a new script to make Mr. Brown say yes!

Name of Company: Air Freeifer
Product Selling: Air Purifier

Mr. Wood: Hello, Mr. Wood speaking.

Sales Rep: Hello Mr. Wood. My name is Todd and I'm calling on behalf of Air Freeifer. We help businesses such as yours with products that will work well in hotels. I understand that you have 250 hotel rooms with 100 of them being smoking rooms, and that you might be interested in a form of Air Purification?

Mr. Wood: Yes, that is correct.

Sales Rep: Well Mr. Wood. I have several products that would work great for all of your rooms at the hotel. I will be in the area on the 20th, if you would like to set up an appointment for us to go over the available products?

Mr. Wood: I am unavailable to meet with you.

The following transactions apply to Park Co. for 2016:

1. Received $50,000 cash from the issue of common stock.

2. Purchased inventory on account for $180,000.

3. Sold inventory for $250,000 cash that had cost $140,000. Sales tax was collected at the rate of 5 percent on the inventory sold.

4. Borrowed $50,000 from First State Bank on March 1, 2016. The note had a 7 percent interest rate and a one-year term to maturity.

5. Paid the accounts payable (see transaction 2).

6. Paid the sales tax due on $190,000 of sales. Sales tax on the other $60,000 is not due until after the end of the year.

7. Salaries for the year for the one employee amounted to $46,000. Assume the Social Security tax rate is 6 percent and the Medicare tax rate is 1.5 percent. Federal income tax withheld was $5,300.

8. Paid $5,800 for warranty repairs during the year.

9. Paid $36,000 of other operating expenses during the year.

10. Paid a dividend of $2,000 to the shareholders.

Adjustments:

11. The products sold in transaction 3 were warranted. Park estimated that the warranty cost would be 3 percent of sales.

12. Record the accrued interest at December 31, 2016.

13. Record the accrued payroll tax at December 31, 2016. Assume no payroll taxes have been paid for the year. Do NOT record any federal or state unemployment tax expense or liability.

Prepare an income statement, statement of changes in stockholders’ equity, balance sheet, and statement of cash flows for 2016.

1. A group of 30 or 40 co-workers on an open manufacturing shop-floor like to play music over the loudspeakers during their work-day. They can't use individual earplugs because the work requires them to be able to communicate across the room constantly, so they all have to listen to the same music. The problem is that they all have different musical preferences and all want to hear their kind of music during the day.

What is the fair and just way to resolve this problem and who should decide? Should they put it to a vote, have the supervisor make the decision, draw lots, allow the smartest people or best workers to decide, allow equal time for each person, equal time for each style of music, more time for music liked by more people, etc...... What should they do?

2. In a public park, a small religious group wants to place a statue commemorating their religious ideals. The City Council considers this and feels that there would be no harm in doing so, but as soon as all the other numerous religious groups in the area hear about it, they also want to place statues in the park as well.

What is the just way to resolve this issue and who should decide? Should the City Council allow everyone to place statues there even if that many would clutter the area?, should they ban all statues?, should they only allow statues of well-established religions or religions with very large followings in the community?, should they hold a vote in the community to decide?, should they take the issue to court and allow a judge to decide?, etc.....What should they do?

Consider whether each of the following practices is appropriate or inappropriate for the age level, according to the principles of Piaget and contemporary researchers following in his tradition. Question 1 A high school science teacher asks students in a chemistry lab to answer thequestion “Does water boil faster when more heat is applied?” He gives them the equipment theyneed and shows them how to use it safely, and he monitors their procedures to make sure theyare following his safety guidelines. The students are able to conduct their investigations fairlyindependently, but seem to benefit from the teacher’s occasional guidance about how they mightmodify their procedures for clear-cut results. Appropriate Not Appropriate As she sits in her high chair, 6-month-old Deena keeps throwing the toys her father places on her tray, despite her father’s pleas that she stop. Exasperated, the father scolds Deena and puts her in her crib—where there are no toys at all—to show Deena that toys are not meant to be thrown. Appropriate Not Appropriate When a third-grade class takes a field trip to Rocky Mountain National Park, a park ranger gives a short lecture explaining how the Rocky Mountains were formed by forces pushing upward from within the earth. Not Appropriate Appropriate Question 7 After reading a children’s book that describes Columbus’s voyage to the New World in 1492, a first-grade teacher asks students to consider what might have happened if Columbus had never made the trip. Appropriate Not Appropriate

PLEASE EXPLAIN WHY YOU CHOOSE EACH ANSWER

1). How many distinct ways can a President, Vice President, Secretary and Treasurer be selected from a group of 10 people if no one can hold more than on position?

A). P(10,4)

B). 10 choose 4

C). 10^4

D). 4^10

E). 13 choose 10

F). None of these

2). How many shortest lattice paths are there from (0,0) to (10,4)

A). P(10,4)

B). 10 choose 4

C). 10^4

D). 4^10

E). 13 choose 10

F). None of these

3). At a movie theater with 4 different movies, how many ways can 10 people select a show? They do not have to all go to the same shoe but several poeple can go to the same show.

A). P(10,4)

B). 10 choose 4

C). 10^4

D). 4^10

E). 13 choose 10

F). None of these

Analyze if the statements that are presented below are True or False. You MUST justify your answer to get credit. Answers without justification (even if they are correct) will be given zero marks.

1. (a) In any Pareto-optimal allocation of a two-good economy, each consumer has to consume a positive amount of both goods.

2. (b) A monopolist never produces on the elastic segment of its average revenue curve.

3. (c) If a firm’s production exhibits increasing returns to scale, then the firm’s marginal costs are decreasing and below its average costs.

4. (d) Maroon Theater practices third-degree price discrimination and sells tickets to three groups of customers: students, regular customers and senior citizens. The inverse demand of the three groups is linear. Furthermore, the students’ and senior citizens’ elasticities of demand for tickets are −4 and −3, respectively. Because the price charged to regular customers is greater than the price charged to senior citizens, we know with certainty that the ticket price for students will be lower than the ticket price for regular customers.

A statistical program is recommended. You may need to use the appropriate appendix table or technology to answer this question.

The owner of a theater would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.

(a)

Find an estimated regression equation relating weekly gross revenue (in thousands of dollars) to television and newspaper advertising (in thousands of dollars). (Let x₁ represent television advertising, x₂ represent newspaper advertising, and y represent weekly gross revenue. Round your numerical values to two decimal places.)

ŷ =

Plot the standardized residuals against ŷ.

does the residual plot support the assumptions about ε? Explain