1. Artificial Intelligence

a) Define this digital marketing tactic today.

b) Share (what is) the innovation relating to this tactic.

c) How this could be used for marketing in the future?

1. Augmented Reality

a)   Define this digital marketing tactic today.
b)   Share (what is) the innovation relating to this tactic.
c)   How this could be used for marketing in the future?

1. Video Marketing

a)   Define this digital marketing tactic today.
b)   Share (what is) the innovation relating to this tactic.
c)   How this could be used for marketing in the future?

how retail and consumer industry is prone to change in the next twenty years due to technological implementation. Technological innovation can posses a threat and and an opportunity for future business

Discuss the different ways that compatibility standards may emerge in markets. What implications, if any, do different paths to compatibility have for competition, innovation and economic efficiency?

Write exactly 3 sentences.

Question: Before they introduced streaming services, how did Netflix use innovation to gain a competitive advantage over its Blockbuster?

Describe/explain IoT as a tech innovation that is reshaping the infrastructure of cities. Discuss the application of IoT in three service sectors, be sure to include the application groups, locations and devices

Story: The wide lens approach: Fixing the Blindspot

My organization implemented check-in kiosk to eliminate wait time in long lines. However, the problem is that the younger generation uses the kiosk more than the older generation?

The older generation prefers to wait in line. How do we fix the blind spot using Adner Strategy for Innovation?

Adner, R. (2013). The Wide Lens: A New Strategy for Innovation. London; Penguin Books. p. 219-229. ISBN 9781591846291

What would Adner: The Wide Lens author say to fix the problem of the older generation continuing to wait in line and avoiding the use of the kiosk?