Marketing Strategy The marketing strategy will seek to use several techniques to increase awareness of Basket of Goodies in the city of Stevens. The first method will be a Website. The second will be the use of brochures. These two methods will target the individual customers. The corporate customers will be targeted through a networking campaign, leveraging owner Susan Presento's contacts from her previous employers. The Basket of Goodies Page 7 3.1 Mission Basket of Goodies' mission is to create the finest gift baskets available. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our products and services will exceed the expectations of our customers. 3.2 Marketing Objectives • Increase repeat customers by 7% per quarter. • Increase the number of corporate clients by 6%. • Decrease the marginal per customer acquisition costs by 8% per year. 3.3 Financial Objectives • Profitability by the end of year one. • Reduce the labor costs for order fulfillment by 3% a year. • Increase sales enough to warrant hiring an employee. 3.4 Target Markets BOG has two distinct groups of customers, individuals and corporate customers: 1. Individuals- The individuals are people who are looking to give a friend, relative, colleague, etc., a gift basket as a gesture of goodwill. These customers typically do not have a specific type of gift basket in mind when they look at BOG's product offerings, they just want to give a gift. 2. Corporate- The corporate customer is typically buying the basket for a colleague at work either as a sign of appreciation or for a special event or as a thank you for a customer. The corporate market can be further broken down to banks, health care, employment gifts, real estate, apartments, special events/promotions, corporate headquarters, hotels/vacation resorts, and automobile dealerships.
Question: What are the marketing objectives of the firm?
In: Economics
Cow Chips, Inc., a large fertilizer distributor based in California, is planning to use a lockbox system to speed up collections from its customers located on the East Coast. A Philadelphia-area bank will provide this service for an annual fee of $8,000 paid at the end of the year plus 10 cents per transaction. The estimated reduction in collection and processing time is one day. Treasury bills are currently yielding 5 percent per year.
If the average customer payment in this region is $3,100, how many customers are needed, on average, each day to make the system profitable for the company? (Do not round intermediate calculations and round your answer up to the nearest whole number, e.g., 32.)
In: Finance
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Cow Chips, Inc., a large fertilizer distributor based in California, is planning to use a lockbox system to speed up collections from its customers located on the East Coast. A Philadelphia-area bank will provide this service for an annual fee of $13,000 paid at the end of the year plus 15 cents per transaction. The estimated reduction in collection and processing time is one day. Treasury bills are currently yielding 5 percent per year. |
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If the average customer payment in this region is $5,400, how many customers are needed, on average, each day to make the system profitable for the company? (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) |
In: Finance
Jannsen Limited is contemplating investing in solar panels to reduce its need to purchase electricity from its local hydro company. The panels are estimated to cost $2,000,000 and will have a 15-year useful life with no salvage value. The electricity cost savings are expected to be about $200,000 per year. Management expects there will be some intangible benefits arising from purchasing the solar panels such as increased goodwill among its younger customers who are, on average, environmentally conscious. This could lead to increased repeat business with these customers in the future. Jannsen uses a discount rate of 10% when evaluating capital expenditures.
Required:
1. Calculate the net present value of the investment in solar panels.
In: Accounting
Chobani’s history has included its successful offering of a variety of single-serving packages of fruit flavored Greek yogurt. The Chief Marketing and Brand Officer of this company stated, “We want to inspire customers to eat yogurt throughout the day, and increase per-capita consumption.” Looking at social-cultural trends, Chobani desires to be innovative and wish to begin to develop and offer a wider product mix.
What are your thoughts about new product development at Chobani? How will it convince customers that their new products belong in their refrigerators? What factors are important in understanding Chobani’s position in the marketplace and efforts to expand its product mix and lines?
QUESTION:
What factors are important in understanding this decision situation?
In: Economics
Chobani’s history has included its successful offering of a variety of single-serving packages of fruit flavored Greek yogurt. The Chief Marketing and Brand Officer of this company stated, “We want to inspire customers to eat yogurt throughout the day, and increase per-capita consumption.” Looking at social-cultural trends, Chobani desires to be innovative and wish to begin to develop and offer a wider product mix. What are your thoughts about new product development at Chobani? How will it convince customers that their new products belong in their refrigerators? What factors are important in understanding Chobani’s position in the marketplace and efforts to expand its product mix and lines?
QUESTION:
What are the possible alternatives? Fully describe at least two.
In: Economics
In: Statistics and Probability
Book: Information Systems Today Managing In The Digital World 7th Editon
Answer should conform APA standards
Please answer each question
The answers should include external sources to highlight diverse viewpoints and demonstrate a thorough comprehension
Chapter 9 – Developing and Acquiring Information Systems
Compare and contrast drivers that are used for price sensitive customers versus time sensitive customers. Select a company/industry as a case.
9-1. Describe the productivity paradox.
9-10. List and describe two main types of software licenses.
Chapter 10 – Securing Information Systems
10-07. Define and contrast cyberharassment, cyberstalking, and cyberbullying.
10-08. Define and contrast cyberwar and cyberterrorism.
In: Operations Management
Current Attempt in Progress The CVP income statements shown below are available for Armstrong Company and Contador Company. Armstrong Co. Contador Co. Sales $490,000 $490,000 Variable costs 247,000 45,000 Contribution margin 243,000 445,000 Fixed costs 143,000 345,000 Net income $100,000 $100,000 (a1) Compute the degree of operating leverage for each company. (Round answers to 2 decimal places, e.g. 1.15.) Degree of Operating Leverage Armstrong Contador (b) Assuming that sales revenue increases by 10%, prepare a variable costing income statement for each company. Armstrong Company Contador Company
In: Accounting
Consider the natural log transformation (“ln” transformation) of variables labour cost (L_COST), and total number of rooms per hotel (Total_Rooms). 4.1 Use the least squares method to estimate the regression coefficients b0 and b1 for the log-linear model 4.2 State the regression equation 4.3 Give the interpretation of the regression coefficient b1. 4.4 Give an interpretation of the coefficient of determination R2 . Also, test the significance of your model using the F-test. How, does the value of the coefficient of determination affect the outcome of the above test? 4.5 Test whether a 1% increase of the total number of rooms per hotel can increase the labour cost by more than 0.20%? Use the 5% level of significance for this test.
L_COST Total_Rooms
2.165.000 412
2.214.985 313
1.393.550 265
2.460.634 204
1.151.600 172
801.469 133
1.072.000 127
1.608.013 322
793.009 241
1.383.854 172
494.566 121
437.684 70
83.000 65
626.000 93
37.735 75
256.658 69
230.000 66
200.000 54
199.000 68
11.720 57
59.200 38
130.000 27
255.020 47
3.500 32
20.906 27
284.569 48
107.447 39
64.702 35
6.500 23
156.316 25
15.950 10
722.069 18
6.121 17
30.000 29
5.700 21
50.237 23
19.670 15
7.888 8
3.500 15
112.181 18
30.000 10
3.575 26
2.074.000 306
1.312.601 240
434.237 330
495.000 139
1.511.457 353
1.800.000 324
2.050.000 276
623.117 221
796.026 200
360.000 117
538.848 170
568.536 122
300.000 57
249.205 62
150.000 98
220.000 75
50.302 62
517.729 50
51.000 27
75.704 44
271.724 33
118.049 25
40.000 30
10.000 10
10.000 18
70.000 73
12.000 21
20.000 22
36.277 25
36.277 25
10.450 31
14.300 16
4.296 15
379.498 16
1.520 22
45.000 12
96.619 34
270.000 37
60.000 25
12.500 10
1.934.820 270
3.000.000 261
1.675.995 219
903.000 280
2.429.367 378
1.143.850 181
900.000 166
600.000 119
2.500.000 174
1.103.939 124
363.825 112
1.538.000 227
1.370.968 161
1.339.903 216
173.481 102
210.000 96
441.737 97
96.000 56
177.833 72
252.390 62
377.182 78
111.000 74
238.000 33
45.000 30
50.000 39
40.000 32
61.766 25
166.903 41
116.056 24
41.000 49
195.821 43
96.713 20
6.500 32
5.500 14
4.000 14
15.000 13
9.500 13
48.200 53
3.000 11
27.084 16
30.000 21
20.000 21
43.549 46
10.000 21
In: Statistics and Probability