You will create this assignment following the Assignment Detail instructions below.

Review the tutorial titled How to Submit the Intellipath Submission Assignment.

Please submit your work to this week’s Intellipath Unit Submission lesson. Click the Upload button within the submission lesson to access the submission area. Click the Select File button to upload your document, and then click "OK" to finish.

Assignment Details

Throughout this class, you have been working with a product of your creation that dealt domestically. This week, you will switch gears and address a real company that does global business.

Note: Please refrain from using assignments from other classes that you have taken.

The Analysis

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

Describe the main line of business of the company.

Name 4 of the countries in which the company operates.

Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:

Competition

Target market

Product strategy

Distribution strategy

Communication strategy

Pricing strategy

Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I,” “we,” and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Submitting your assignment in APA format means that you will need a minimum of the following:

Title page: Remember to include the running head and the title in all capital letters.

Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.

Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-point Times New Roman or 12-point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.

Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

4. Create a new project AccountPolymorphism and copy and paste the code from the attached AccountPolymorphism.cpp file. Compile and run. You will see that it is not showing output for Base class pointer to base class object data, not showing derived class output completely(missing word "Saving" in the output) and not showing any output for Base class pointer to derived class object(Saving). Fix these issue and submit the output.

// AccountPolymorphism.cpp : This file contains the 'main' function. Program execution begins and ends there.
//

#include <iostream>
#include <string>
#include <sstream>
using namespace std;

class Account
{
private:
int id;
double balance;
double annualInterestRate;

public:
Account()
{
id = 0;
balance = 0;
annualInterestRate = 0;
}

Account(int id, double balance, double annualInterestRate)
{
this->id = id;
this->balance = balance;
this->annualInterestRate = annualInterestRate;
}

  
double getMonthlyInterest() const
{
return balance * (annualInterestRate / 1200);
}

void withdraw(double amount)
{
balance -= amount;
}

void deposit(double amount)
{
balance += amount;
}

virtual string toString() const
{
stringstream ss;
ss << "Account id: " << id << " balance: " << balance;
return ss.str();
}
};

class Checkings : public Account
{
protected:
int overdraftLimit;

public:
Checkings(int id, double balance, double annualInterestRate) :Account(id, balance, annualInterestRate)
{
overdraftLimit = 5000;
}

string toString(Account Acct) const
{
stringstream ss;

cout << Acct.toString() << endl;
ss << "Account Type : " << "Checking" << endl;
return ss.str();
}
};

class Saving : public Account
{
protected:
int overdraftLimit;

public:

Saving(int id, double balance, double annualInterestRate) :Account(id, balance, annualInterestRate)
{
overdraftLimit = 5000;
}

string toString(Account Acct) const
{
stringstream ss;

cout << Acct.toString() << endl;
ss << "Account Type : " << "Saving" << endl;
return ss.str();
}
};

int main()
{
// Saving saving;
// Checkings checking;

cout << "Testing Account Class object " << endl << endl;
Account TestAccount{ 121,2000.00,0.5 };
cout << TestAccount.toString() << endl;
cout << "Depositing $1000 to Account object" << endl << endl;
TestAccount.deposit(1000.00);
cout << "Amount after depositing $1000 to Account object " << endl << endl;
cout << TestAccount.toString() << endl;
cout << "Withdrawing $2000 from the Account object " << endl << endl;
TestAccount.withdraw(2000.00);
cout << "Amount after witdrawing $2000 from the Account object " << endl << endl;
cout << TestAccount.toString() << endl << endl;

cout << "Creating Savings object " << endl << endl;
Saving saving{ 122, 44000, 0.5 };
cout << saving.toString(saving) << endl;

cout << "Creating Checking object " << endl << endl;
Checkings checking{ 444, 88000, 0.8 };
cout << checking.toString(checking) << endl << endl;

// Using Base Class pointer at Base Class object

const Account* AccountPtr{ &TestAccount };
cout << "Base Class pointer at Base Class object" << endl << endl;
AccountPtr->toString();
cout << endl << endl;

// Using Derived Class pointer at Derived Class object

const Saving* SavingPtr{ &saving };
cout << "Derived Class pointer at Derived Class object" << endl << endl;
SavingPtr->toString(saving);
cout << endl << endl;

// Using Base Class pointer at Derived Class object

cout << "Base Class pointer at Derived Class object" << endl << endl;
AccountPtr = &saving;
AccountPtr->toString();
cout << endl << endl;

cout << "" << endl;

system("pause");

return 0;
}

Company ARC Inc. is a medium sized civil engineering firm with 150 employees in offices in Ontario, Alberta, and British Columbia. The design of the payroll system calculates the hourly, bi-weekly, and monthly compensation wages for temporary, contract, and full-time engineering employees. The company wants to revamp its payroll system with consideration of multiple employee type groups mentioned above. You are assigned to create this payroll system that calculates the correct wages for each employee and report the total wage value before and after taxes. You must consider the following: • Temporary employees: hourly wage only, no benefits, income taxed at 15%. • Contract employees: bi-weekly wage only, no benefits, income taxed at 18%. • Fulltime employees: monthly wage only, benefits deducted at 10%, income taxed at 20%. Create a payroll system using Java with at least two classes: Payroll.java and Employee.java. You can add more classes if you think it is necessary. The application is executed by command line only. (No need for GUI or web application forms.) You must add comments to all the classes and methods. Employee.java technical details: Constructor’s parameters • Employee’s Name, Employee ID, Work Type (T, C, F), Wage Assignment 2 – OOP Payroll Part 1 INFO-6094 – Programming 2 Page: 2 Instant variables • String - Employee Name • int - Employee ID • char - Work Type • double - Wage Methods Use setter and getter methods to manipulate the values inputted. For methods, they should be verbs, mixed case with first letter lowercase, and the first letter of each internal word is capitalized (ie. getEmployeeName(String eName) ). Payroll.java technical details: • You can use a data structure such as an Array to store employee information. • The program should continue to execute unless the optional number value “0” is inputted as an answer. • The system must ask and validate the following for the command line values inputted: Option ‘1’: Which option would you like? ____ What is the employee name? ____ What is the employee ID? ____ What is the employee’s work type? ____ What is the employee’s wage? ____ Employee’s wage after tax: # ********************************************** Then the program will loop back and ask, ‘Which option to choose now?’ It will only exit the loop if input is not 1. Option ‘0’: When the user has inputted 0, the following is displayed: Employee name, employee ID, Work Type, Total Wage before tax, Total Wage after tax 1. William White, 234354, C, $4500.00, $3690.00 2. Christy Carpenter, 045644, F, $5500.00, $3850.00 Etc…. Total employees: # Work types: (#) Temporary, (#) Contract, (#) Full-time Assignment 2 – OOP Payroll Part 1 INFO-6094 – Programming 2 Page: 3 Total wages before tax: # Total wages after tax: # Exit program. If an option value that is NOT ‘0’ or ‘1’ is inputted, then the program exists completely. The user must start again. • To validate errors and report them in the command prompt, consider the following: o the hourly pay cannot exceed 90.00 but can be 0 o the bi-weekly pay cannot be below 1000.00 or more than 3500.00 o the monthly pay cannot be less than 3000.00 o employee name must have at least one space and cannot be less than 5 characters o employee ID must be a positive integer o pay must be a positive value

please solve all question

Morrigan Department Stores (The Ethics of Forced Software Upgrading)Morrigan Department Stores is a chain of department stores in Australia, New Zealand,Canada, and the United States that sells clothing, shoes, and similar consumer items in aretail setting. The top managers and their staff members meet once a year at the nationalmeeting. This year’s meeting took place in Hawaii—a geographical midpoint for them—andseveral accounting managers participated in a round-table discussion that went as follows:Roberta Gardner (United States): One of our biggest problems in our Aukland office isthe high cost and seemingly constant need to upgrade our hardware and software. Everytime our government changes the tax laws, of course, we must acquire software that reflects those changes. But why do we need new hardware too? All this discussion of‘‘64-bit machines’’ is a mystery to me, but the IT department says the hardware in the oldmachines quickly become outdated.Donalda Shadbolt (New Zealand): I’ll say! If you ask me, all these upgrades are costly,time consuming, and even counter-productive. I do a lot of work on spreadsheets, forexample, and constantly ask myself: ‘‘Why do I have to spend hours relearning how toformat a simple column of numbers in the newest version of Excel?’’ It takes time andeffort, it’s frustrating, and in the end, I’ve spent hours relearning skills that I already knowhowtodointheolderversion.Linda Vivianne (Canada): I know what you mean, but the newer hardware is faster,cheaper, and more capable than the old machines. Hard drives have moving parts in them,for example, and they eventually wear out. The newer software runs under the neweroperating systems, which are also more competent and have more built in security such asantivirus software.Ed Ghymn (Australia): I agree with you, Linda, but I think a lot of these new capabilitiesare more hype than real. If the security software was competent, we wouldn’t need allthose patches and upgrades in the first place. And why must we upgrade so often, just toget newer capabilities that most of us don’t even need?Alex McLeod (Australia): I don’t think anyone can stop the march of progress. I think thereal problem is not the upgrades to new software, but the fact that our company expects usto learn it without proper training. Personally, I don’t buy my boss’s argument that ‘‘you’rea professional and should learn it on your own.’’Linda Vivianne (Canada): I’m also beginning to realize just what advantages there arein outsourcing some of our accounting applications to cloud service providers. Thatwon’t solve all our problems because we all still need word processing and spreadsheetcapabilities, but at least we can let cloud providers deal with the software upgrades for ouraccounting software. Given how dispersed we are, that might also make it easier for us toconsolidate our financial statements at year’s end too.

Questions:

1. Do you think that Roberta Gardner’s description of “64-bit machines is accurate? Why or why not?
2. Many software vendors such as Microsoft, Adobe and Apple ship software packages with both known and unknown defects in them. Do you feel that it is ethical for them to do so? Why or why not?
3. Do you agree or disagree with the argument made in this case that many hardware and software upgrade are unnecessary? Why?

Question 1

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Which of the following is a grouping of characters into a word, a group of words, or a complete number?

Select one:

a. Table

b. Entity

c. Field

d. File

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The cost of changing from one product to a competing product is termed _______.

Select one:

a. switching cost

b. operating cost

c. lowest cost

d. returning cost

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All of the following are competitive forces in Porter's model EXCEPT _________.

Select one:

a. customers

b. external environment

c. suppliers

d. new market entrants

In Porter's competitive forces model, which of the following forces will try to develp their own brands and impose high switching costs on their customers?

Select one:

a. Low-cost leadership

b. Product differentiation

c. Customers intimacy

d. Traditional competitors

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Which of the following industries poses the highest barriers to entry?

Select one:

a. Logistic industry

b. Aeroplane manufacturing industry

c. Supermarkets

d. Bookstores

________ is a competitive strategy for creating brand loyalty by developing new and unique products and services that are not easily duplicated by competitors.

Select one:

a. Low-cost leadership

b. Product differentiation

c. Focusing on market niche

d. Strengthening customer intimacy

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Using information systems to help in bringing down the operating costs to a minimum could lead to low-cost leadership.

Select one:

a. True

b. False

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The increasing usage of instant messaging like WeChat and WhatsApp, replacing the traditional telephone service, is an example of ______.

Select one:

a. low-cost leadership

b. substitute products and services

c. focus on market niche

d. new market entrants

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Information systems could help to identify the behavior of a particular group of valuable customers. This is an example of _______.

Select one:

a. product differentiation

b. customers' bargaining power

c. focus on market niche

d. low-cost leadership

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The more substitute products and services in the industry, the more one can control pricing.

Select one:

a. True

b. False

A supermarket with an efficient self-service machine at the checkout points collecting payments of the customers and saving lots of manpower is an example of _______.

Select one:

a. low-cost leadership

b. focus on market niche

c. strengthen supplier intimacy

d. new market entrants

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Customers are one of the competitive forces that affect an organization's ability to compete with competitors.

Select one:

a. True

b. False

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Younger workers with less experience will typically be found in companies which are _______.

Select one:

a. traditional competitors

b. new market entrants

c. traditional suppliers

d. low-cost leaders

Considering the job description and job specification, what would you pay the incumbent of this position? What information would you consider to determine pay for this position?

Job Advertisment

The company is a medium accounting firm with 50 employees, located in Kamloops British Columbia

Daley & Company Chartered Professional Accountants is looking for an experienced Human Resources Manager to join our Kamloops office. The ideal candidate will have a proven track record of providing sound HR advice to employees and partners on day to day HR matters and have the ability to influence and drive HR strategy.

Main Responsibilities:

The Human Resources Manager will act as a trusted advisor to our employees and partners. Working closely with our Partners, you will be responsible for managing all aspects of the HR function to support the achievement of our business goals, including full-cycle recruitment, performance management, policy development, compensation, benefits, employee relations, coaching and training.

·        Act as the main point of contact for all HR support and manage the day to day HR operations for the firm;

·        Coach and counsel employees and partners on a broad range of matters and ensure consistent application in accordance with firm policies and procedures including: HR queries, legal issues, leadership, performance management issues, conflict management and disciplinary issues as required;

·        Responsible for full cycle recruitment, including development of job postings, advertising vacancies, screening resumes, coordinating and conducting interviews, reference checks and job offers;

·        Assist in the recruitment of CPA students, including liaising with colleges and universities, hosting information sessions or events, coordinating office tours, networking at various events, screening and interviewing candidates;

·        Develop a HR presence on social media and leverage social media in the recruitment process;

·        Conduct, and continue to develop our new hire orientation program;

·        Prepare HR correspondence including offer letters, new hire packages, letters of employment and salary letters;

·        Assist with staff requests regarding HR queries, issues, rules and regulations in accordance with firm policies and procedures;

·        Ensure that all HR forms, employee files, policies, manuals etc. are up-to-date;

·        Process documentation and prepare reports relating to personnel activities (staffing, recruitment, training, evaluations, professional and student development etc.);

·        Assist in organizing employee events;

·        Identify employment issues and recommend improvements, efficiencies and training opportunities;

·        Research, coordinate and manage training programs, HR projects and HR strategic initiatives as needed.

Qualifications, Skills & Personal Attributes

·        Previous HR experience in a Management or Generalist role;

·        Minimum 5 years of related HR work experience, preferably in a professional services firm;

·        CPHR designation an asset;

·        Maintains a high level of expertise on BC employment standards, common law decisions affecting employment and Human Rights and other areas of the law pertaining to employment;

·        Proven ability to influence and provide guidance on a broad range of employment matters at all levels in an organization;

·        Ability to handle confidential and sensitive information with tact and discretion;

·        Professional and personable manner with the ability to speak and present information to groups;

·        High degree of initiative with a proactive approach to work;

·        Strong organizational, multi-tasking skills and follow-through on commitments and deadlines;

·        Ability to work under pressure, adapt and respond to changing situations;

·        Excellent communication skills both written and verbal;

·        Excellent computer skills including MS Word, Excel, Outlook and various social media platforms with the ability to grasp new technological tools.

SCENARIO
You are in a job which you do not like, but it is well paid (high salary). You live close to your work and usually walk to work every morning. You also come home for lunch every day and eat with your wife in the home. Just today, you have been offered a job which you know you will enjoy, but it is slightly less paid (lower salary) and twenty kilometers from your home. You are married, but no children now. You would like to have children in the near future.

WHAT TO DO a, b, c
.
25-35 words maximum for each answer to each question. Do not write a full paragraph or essay.
(a) Type the HEADING for each question copy the question to your WORD file. Use the HEADINGS . . .
1. Situation and Information
2. Barriers
3. Alternatives or Choices,   
4. Values,   
5. Decision,
6. Communication,
7. Risks and Consequences.

(b) Type/copy the question under the Heading
(c). Type your answer under the question.   

SAMPLE ANSWER FORMAT
FORMAT FOR ANSWERS

1. SITUATION and INFORMATION
What is the problem you wish to solve with your decision? Follow the first step of CCT.   

What information do you need to solve the problem or to make a decision?

2. BARRIERS
Any BARRIERS to making this decision?

3. ALTERNATIVES or CHOICES
What are the alternative solutions to your problem?   

4. VALUES
What values do you have which may influence your decision?

5. DECISION

6. COMMUNICATION
How will you tell your boss?   

How will you tell your wife?   

7. RISK AND CONSEQUENCES
What possible risks and consequences could happen because of your decision?
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Answer these 6 questions USING WHAT YOU HAVE LEARNED ABOUT DECISION MAKING
1. THE SITUATION and INFORMATION: What is the problem you wish to solve with your decision? What information do you need to solve the problem or to make a decision? (remember to use the process of decision making that you learned.)

2. BARRIERS: What are the barriers to making this decision? Use the information from the slides.
3. ALTERNATIVES or CHOICES (different possible solutions): What are the alternative solutions to your problem? Hint: Maybe there is some other decision that is not keep the old job, or take the new job. BUT . . . you CANNOT JUST QUIT AND HAVE NO JOB.   
4. VALUES: What values do you have which may influence your decision?
What are the values you have and believe in which might influence your decision? Such values could include: 

having lots of money to buy things and do things, 

having a successful career, big job 

respecting your wife’s wishes, and feelings 

having plenty of time to do fun things and the things you want to do 

What are your goals in life? 

What does your work mean to you? 

What does your marriage/family mean to you?
5. DECISION. Write your decision.   
6. COMMUNICATION. How will you tell your boss? How will you tell your wife? Remember the Model of Communication to help you with the channel.
7. RISKS & CONSEQUENCES: What possible risks and consequences could happen because of your decision?
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

In this problem, we will use our knowledge of maps and lists to build a spell-checking program. The class Main contains the starter code for this problem; your task is to complete this program. You are provided with a file titled words.txt, which contains a list of valid English words, one per line. Your program should take as input a line of space-separated words representing a sentence. (No punctuation or capitalization will be used; all characters will be either the space character or a lowercase English letter). You should then output a list of words in the input that are misspelled, each on their own line, followed by a newline.

For example, if our input is:

teh qwick braown foxx jumpps ovar teh laizy dog

then we should print:

teh

qwick

braown

foxx

jumpps

ovar

teh

laizy

Restrictions:

(a) You may not use any of Java’s built-in data structures except for arrays. (In particular, you should write your own implementation of HashSet. I suggest calling this MyHashSet. Additionally, if you want to use lists to handle collisions, you will need to write your own implementation of a LinkedList or ArrayList.)

(b) Your algorithm should run in approximately O(m+n) time, where m is the total number of words in the file words.txt and n is the number of words in the input sentence.

(c) Violations of these restrictions will result in your receiving a zero for

this question

Hints :

(a) As a first step, I would recommend implementing your own ver-

sion of hash sets, called “MyHashSet”. I would suggest using the

MyLinkedList class from the last assignment as an example.

i. Your hash set should support an “add” method, which takes in

a string and puts it in the set.

ii. Your hash set should support a “contains” method, which takes

in a string and returns true if it’s in the set, and false otherwise.

iii. Your hash set should contain an array for holding the underlying

data.

iv. Your hash set should include a hash function. I suggest research-

ing one on the Internet and using that.

v. Your hash set should handle collisions somehow. I suggest using

a linked list.

(b) As a second step, you should iterate through the lines in

words.txt, and put each one in an instance of your hash set. Code for reading from the file has been provided; your job is to put each word in your

hash set.

(c) As a third step, you should iterate through the input words, check if

each one is in the set, and print it if it is not (i.e. it is not in the set

of real English words).

//Starter code

import java.io.BufferedReader;
import java.io.FileReader;
import java.io.IOException;
import java.util.Scanner;

public class Main {
public static void main(String[] args) {
Scanner sc = new Scanner(System.in);
  
// Step 1: load our txt file of English words.
try {
BufferedReader rd = new BufferedReader(new FileReader("words.txt"));
  
String currentLine = null;
while ((currentLine = rd.readLine()) != null) {
// TODO do something with the words we're reading
}
} catch (IOException e) {
System.out.println("Exception loading words.txt.");
}
  
// Step 2: read the sentence given into an array of strings
String[] sentenceWords;
String input = sc.nextLine();
if (input.equals("")) {
sentenceWords = new String[0];
} else {
sentenceWords = input.split(" ");
}
  
// Step 3: print all misspelled words
// TODO implement this using your own version of a HashSet.
}
}

Use CSS to format the appearance of a web page containing several literary quotes marked as blockquote elements. Figure 2–54 shows a preview of the formatted page.

^{Figure 2-54}

Do the following:

1.Open the files code2-1.html and code2-1.css and in the comment section enter your name (First + Last) and the date (MM/DD/YYYY) into the Author: and Date: fields of each file.

2. Go to the code2-1.html file and within the head section insert a link element linking the page to the code2-1.css file. Review the contents.

3.In the code2-1.css file create a style rule for the h1 element that sets the font-size property to 3.5em and sets the line-height property to 0em.

4.Create a style rule for h1 and h2 elements that applies the fonts Helvetica, Arial, sans-serif to the font-family property and sets the letter-spacing property to 0.1em.

5. Create a style rule for the blockquote element that sets the color property to the value hsl(30, 85%, 45%) and sets the font-size property to 1.5em. Also, create a style for the first letter of the blockquote element that sets the font-size property to 1.5em.

6. Create a style for the footer element that:

1. Centers the text by setting the text-align property to center,
2. Sets the font-size property to 2em,
3. Sets the color property to white, and
4. Sets the background-color property to the color value hsl(30, 85%, 45%).

7. Open the code2-1.html file in browser preview, verifying that the page resembles that shown in Figure 2–54 (aside from the line length which depends on the width of your browser window.)

Pages to be edited:

code2-1.css:

@charset "utf-8";

/*

   New Perspectives on HTML5 and CSS3, 8th Edition

   Tutorial 2

   Coding Challenge 1

   Author:Alexandria Woodson

   Date:   10/6/2020

   Filename: code2-1.css

code2-1.html:

<!doctype html>

<html lang="en">

<head>

   <!--

   New Perspectives on HTML5 and CSS3, 8th Edition

   Tutorial 2

   Coding Challenge 1

   Author:

   Date:

   Filename: code2-1.html

   -->

   <meta charset="utf-8">

   <title>Coding Challenge 2-1</title>

</head>

<body>

   <h1>Literary Excerpts</h1>

   <h2>A Selection of Great Prose</h2>

   <blockquote>

      We are the music-makers, And we are the dreamers of dreams, Wandering

      by lone sea-breakers, And sitting by desolate streams. World-losers and

      world-forsakers, Upon whom the pale moon gleams; Yet we are the movers

      and shakers, Of the world forever, it seems.<br />

      &mdash; <cite>Arthur O’Shaughnessy, Poems of Arthur O’Shaughnessy</cite>

   </blockquote>  

   <blockquote>

      I took a deep breath and listened to the old brag of my heart.

      I am, I am, I am.<br />

      &mdash; <cite>Sylvia Plath, The Bell Jar</cite>

   </blockquote>

   <blockquote>

      The most beautiful things in the world cannot be seen or touched, they

      are felt with the heart.<br />

      &mdash; <cite>Antoine de Saint-Exup&eacute;ry, The Little Prince</cite>

   </blockquote>   

   <blockquote>

      Stuff your eyes with wonder, he said, live as if you’d drop dead in ten

      seconds. See the world. It’s more fantastic than any dream made

      or paid for in factories.<br />

      &mdash; <cite>Ray Bradbury, Fahrenheit 451</cite>

   </blockquote>

   <footer>

      The Word Factory

   </footer>

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Fanatically focusing on execution and brand. That’s how analysts describe the strategic approach of Warby Parker, a New York City eyewear startup that’s quickly disrupting the old-fashioned eyewear business. Co-founded in 2010 by David Gilboa and Neil Blumenthal (who are also now co-CEOs), Warby Parker has shown itself to be a fierce and successful competitor. Why? “One word, deliberate.” They are disciplined about their brand, but embrace and exploit technology in disrupting the staid and conservative way eyewear has traditionally been sold. So what does Warby Parker do?

To appreciate what Warby Parker is doing, we need to look back at how the idea for the company came about. After leaving a $700 pair of Prada frames in a seat-back pocket on a flight while backpacking in Southeast Asia, Gilboa began questioning why he had a $200 iPhone in his pocket that had the technology to do a number of really cool things and yet replacing that pair of glasses—a technology that’s hundreds of years old—would cost way more than that $200 iPhone.^{57 (Links to an external site.)} Like many other entrepreneurs, he believed there had to be a better way. His research exposed an industry that was a virtual monopoly with a very powerful eyewear supplier, thus the reason for the high-priced eyewear. Gilboa and a friend, who were both in Wharton’s MBA program, weren’t even sure they could take on such a powerful competitor until they teamed up with Blumenthal (also at Wharton). Blumenthal was rumored to know “more than pretty much anyone else in the world about how to work outside of the traditional eyeglass-supply chains.” Well, it didn’t take long for the crew to start selling eyewear online from a Philadelphia apartment.

Future Vision

Today, Warby Parker designs and manufactures its own trendy, stylish frames and sells them directly to consumers over the Internet for an affordable $95 a pair. That price also includes prescription lenses, shipping, and a donation to VisionSpring, a not-for-profit where Blumenthal served as a director. The company has begun opening brick-and-mortar stores, with 11 open currently. Other growth plans include expanding their product mix, diversifying their frame selection into areas such as kids’ frames and glasses with progressive lenses, and exploring revolutionary technologies that would do eye exams online. Warby Parker was named Fast Company’s Most Innovative Company of 2015 and was honored as a finalist in the 2014 USA Today Entrepreneur of the Year. Another thing Warby Parker does is its “Buy a Pair, Give a Pair” program, which benefits visually-impaired individuals in developing countries. Meanwhile, to carry on the company’s success, Gilboa and Blumenthal will continue being disciplined in all they do, fanatically focusing attention on execution and brand. That future vision should help Warby Parker continue on its successful journey.

1. What role do you think goals might play in planning for Warby Parker’s future? List some goals you think might be important. (Make sure these goals have the characteristics of well-written goals.)

2. What types of plans would be needed in an industry such as this one? (For instance, long-term or short-term, or both?)Explain why you think these plans would be important.

3. What contingency factors might affect the planning efforts of Warby Parker executives? How might those contingency factors affect the planning?