You should describe how you are going to communicate the benefits of your Alexa Echo product to your target market. Be sure to use some combination of the following to promote your product: Traditional Advertising—TV, radio, newspapers, magazines, billboards, and direct mail Online Media—Websites, social media, and blogs Sales Promotion—Free samples, coupons, point of purchase displays, trade shows, and product demonstrations Publicity—Press releases, product launches, special events, community involvement, writing articles, and testimonials Personal Selling—In-store salespeople, outside salespeople, inside salespeople, and sales training

C++

// Program Description: This program accepts three 3-letter words and prints out the reverse of each word

1. A main(. . . ) function and the use of std::cin and std::cout to read in data and write out data

   as described below.

2. Variables to hold the data read in using std::cin and a return statement.

#include <iostream >

int main(int argc, char *argv[]) {

.... your code goes here

}//main

Example usage:

>A01.exe
Enter three 3-letter space separated words, then press enter to display the reverse:
cat eye fix
tac eye xif
Enter any key to exit:

1.

1. Which is a more meaningful measure of profitability for a firm, return on assets or return on equity? Why?

2. Tobi owns a perpetuity that will pay $2,000 a year, starting one year from now. He offers to sell you all of the remaining payments after the next 25 payments have been paid. What price should you offer him for payments 26 onward if you desire a rate of return of 10 percent? What does your offer price illustrate about the value of perpetuities?

3. Wilson’s Market is considering two mutually exclusive projects that will not be repeated. The required rate of return is 13.9 percent for Project A and 12.5 percent for Project B. Project A has an initial cost of $54,500, and should produce cash inflows of $16,400, $28,900, and $31,700 for Years 1 to 3, respectively. Project B has an initial cost of $69,400, and should produce cash inflows of $0, $48,300, and $42,100, for Years 1 to 3, respectively. Based on IRR, which project, if either, should be accepted and why? Based on the Payback Period, which project should be accepted if the cutoff point is 2.5 years.  

4. SJU Corp. issued a 10 year bond at a price of $1,000 two years ago in the US. The bond pays an annual coupon rate of 8% and the coupon interest is paid every six month. If the current market interest rate for this class of bond is 10%,

      a. what is the value of the bond right now?

      b. what was the market interest rate for the bond two year ago? Hint: no calculation

        needed

5. Massey Machine Shop is considering a four-year project to improve its production efficiency. Six months ago, it contracted with Dr. Wright to provide a thorough study of whether there was a need for this four-year efficiency project. The report was delivered one month ago and it’s cost was $30,000. The report suggests that the company should go ahead with the project subject to Massey’s financial analysis. Buying a new machine press for $450,000 is estimated to result in $120,000 in annual pretax cost savings. The press falls in the MACRS five-year class and it will have a salvage value at the end of the project of $85,000. At time 0, the press will also require an additional investment in inventory of $9,000. Meanwhile, the accounts payable will increase by $3000. Every other current accounts remain the same. If the company’s tax rate is 20% and the discount rate is 12%, should the company accept the project?   The MACRS schedule is as follows:

Write a program CurrencyConverter.java (in a package named a02) that takes currency amounts in Euros (EUR), US Dollars (USD) and Japanese Yen (JPY) as command line arguments and converts them to Canadian dollars (CAD). The correct format for each command line argument is as follows:

the 3-character currency code (ignoring upper or lower case); followed by one or more digits; followed by the decimal point '.'; followed by 2 digits.

Some examples of valid arguments are:

JPy57687.34

USD0.34

eur30.00

Some examples of invalid arguments are:

0.34USD

EUR25

JPY5768.931

EURUSD3.14

Your program will need to check if the arguments are valid and it should not crash if they are not valid.

Hints:

The min length of a valid argument is 7. A valid argument must begin with one of the 3-character codes. A valid argument must end with the 3-character decimal part: a '.' then exactly 2 digits.

The program should have 2 modes of operation: 1) If no command line arguments are given the program should display the normal information header as well as instructions for the user on the correct usage of the program (how command line arguments should be formatted to be valid). The program should then pause before ending.

Example with no command line parameters:

Assignment##

Lastname, Firstname

A########

Description of the program Instructions for correct usage Press enter to end...

2) If one, or more, command line argument is provided the program will not display the information header and will output the converted amounts one per line. If any of the arguments are invalid then the corresponding line will display an error message but the program will continue with converting the next argument until all have been processed. The program should then pause before ending.

Example with command line arguments:

EUR12.50 USD125.00 EUR13 usd15.67 JPY50000.00 JPY1.00

€12.50 is $19.00 CAD. $

125.00 is $161.25 CAD.

Error: invalid input EUR13.

$15.67 is $20.21 CAD.

¥50000.00 is $550.00 CAD.

¥1.00 is $0.01 CAD.

Press enter to end...

Notice the format of the output: both the input amount and the converted amount are displayed with the appropriate currency symbol and exactly 2 places after the decimal point. Also the values are rounded correctly to those 2 digits after the decimal point (printf will do this rounding for you!). The currency symbols are: €, $, ¥.

The program should use the following exchange rates: 1 EUR is 1.52 CAD 1 USD is 1.29 CAD 1 JPY is 0.011 CAD

For this assignment you should use several methods (with short Javadoc comments) rather than have all the code in the main method. For example, a method that checks if an argument is valid, a method that converts the currency, a method that outputs the results in the correct format, a method that pauses asking the user to press enter.

Ads on Times Square that feature well-known personalities clad in brand-name items are not unusual. However, the building-size photo of President Obama in a Weatherproof Garment Company jacket in an ad touting the company’s apparel was out of the ordinary. The ad caught the attention of more than the millions filing through the public square. The office of White House Counsel also took note. “The White House has a longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes.” Mr. Obama had not granted permission for use of his photo.

The photo used in the ad was one taken while the president was at the Great Wall of China in November. Freddie Stollmack, president of Weatherproof Garment Company, spotted the photo in the news and, using a magnifying glass, was able to identify the company’s logo and zipper. The company did pay the licensing fees for use of the photo, one taken by the Associated Press (AP). AP, however, noted that it is the user’s responsibility to obtain permission and clearances for how the photo is used. The New York Times, the New York Post, and Women’s Wear Daily turned down the presidential ads Weatherproof had tried to place with them.

Weatherproof is known for its publicity-grabbing advertising techniques. In 2008, it issued a press release touting its unique approach of running the shortest ads on the Super Bowl—two seconds. A later press release confirmed that no ad would be run because two-second ads are not available during the Super Bowl. In 2006, Weatherproof photographed company representatives putting a coat on the Naked Cowboy, a well-known street performer in New York City. The White House legal counsel had its hands full with ads because during the week prior to the jacket hoopla, People for the Ethical Treatment of Animals (PETA) ran an anti-fur ad that featured Michelle Obama on billboards in the Washington, D.C., area. Mrs. Obama had also not given permission. The White House did contact PETA about the ad but did not discuss whether the parties had reached a resolution.

What are the rights of those whose images or likenesses are used for commercial purposes without their permission?

Is there something different about public figures? What about First Amendment issues?

Could Weatherproof argue that it was simply revealing what type of coat the president was wearing, just as newspapers reveal which designers the First Lady uses for her wardrobe?

Evaluate the ethics of PETA and Weatherproof in their use of the First Family’s images.

(Stephanie Clifford, “A Coat Endorsed by the President? The White House Says No,” New York Times, January 7, 2009, p. B3.)

Watch the following NBC video about Starbucks being sued for $5m over the amount of ice in iced drinks and then answer the following questions. Also, respond to a post made by one of your peers.

In which cases would Starbucks recognize a liability, disclose a contingent liability or do nothing about it?

Grading rubric:

Your post should not exceed 15 lines (about 250 words) and should focus only on the accounting principles relevant to the scenario. Include the following titles in your post:

• Relevant accounting principles
• Reference
• Application and conclusion

TRANSCRIPT of vidoe

Starbucks Sued for $5 Million Over the Amount of Ice in Drinks

LESTER HOLT, anchor:

Let’s talk now about the brewing coffee controversy at Starbucks. The target of a lawsuit which claims the company has been shortchanging its customers by overfilling their iced drinks with ice, and not enough of the actual beverage. NBC’s Tom Costello has details on this court battle.

TOM COSTELLO, reporting:

No stranger to controversy, coffee giant Starbucks is now the target of a lawsuit in which a customer in Illinois accused the Starbucks of "false and misleading marketing and sale of cold drinks." And that "Starbucks has engaged in the practice of misrepresenting the amount of cold drink a customer will receive." At issue, whether customers get more ice than drink when they order a Venti Iced coffee. The customer, Stacey Pincus, in Chicago, is seeking $5 million in damages. Outside a Maryland Starbucks today, mostly skeptical reviews.

MAN: I think it’s just somebody wanted to be upset about something.

WOMAN: What else are we going to start suing people for? What has-- what has the world come to?

COSTELLO: The suit includes a photo of a Starbucks cup and claims the black lines on the cup are meant to guide baristas across the country in how much liquid to use. And that while Starbucks advertises 24-fluid ounces on the menu, customers may only get 14 ounces. In a statement the company says, “Our customers understand and expect that ice is an essential component of any ‘iced’ beverage. If a customer is not satisfied with their beverage preparation, we will gladly remake it.” Only a few weeks ago Starbucks was accused of leaving too much room for foam in these drinks. The company said that’s without merit. Now, a customer, apparently, unsatisfied has decided that instead of going to a barista to get her drink remade, she was suing for $5 million. Lester.

HOLT: All right. Tom Costello, thanks.

1. Could two economies of different sizes ever have the same exact steady-state conditions when
being analyzed through the Solow Growth model? Justify your answer.

2.Could two economies of different sizes ever have the same exact steady-state conditions when
being analyzed through the Solow Growth model? Justify your answer.

3. Improved technology is likely to
A) displace worker, causing high unemployment.
B) increase the marginal product of labor.
C) reduce productivity.
D) reduce wages.

4. From 1995 to 2008, the growth rate of capital per unit of labor was high, which caused
A) wages to grow faster than before.
B) labor productivity growth to be much higher than total factor productivity growth.
C) labor productivity growth the be much smaller than total factor productivity growth.
D) high inflation rates.

Make a forecast for 2016 using a method of your choice (including a judgment forecast). Justify your method. (Round your answer to the nearest whole number.)

The two year moving average forecast for 2016 is _______.

The table below shows the number of cars (in millions) sold in the United States for various years and the percent of those cars manufactured by GM. Year Cars Sold (millions) Percent GM Year Cars Sold (millions) Percent GM 1950 6.0 50.2 1985 15.4 40.1 1955 7.8 50.4 1990 13.5 36.0 1960 7.3 44.0 1995 15.5 31.7 1965 10.3 49.9 2000 17.4 28.6 1970 10.1 39.5 2005 16.9 26.9 1975 10.8 43.1 2010 11.6 19.1 1980 11.5 44.0 2015 17.5 17.6

Use a statistical software package to answer the following questions. A. Calculate the following: x (with a bar on top of it), y (with a bar on top of it), and s subscript y. B. State the decision rule for 0.01 significance level: H₀: ? ? 0; H₁: ? < 0. Reject H0 if t < ?. C. Compute the value of the test statistic.