Each advertiser is bidding $3 CPM. Is this a good idea? For which advertiser it makes sense and for which it doesn’t? Fill out the blank parts of the chart and provide reasoning.
|
Advertiser 1 |
Advertiser 2 |
Advertiser 3 |
|
|
CTR |
0.8% |
0.7% |
0.6% |
|
Conversion Rate |
2.3% |
3.1% |
1.9% |
|
Profit per conversion |
$15 |
$20 |
$30 |
|
CPM |
$3 |
$3 |
$3 |
|
CPC |
|||
|
CPA |
In: Operations Management
Each advertiser is bidding $3 CPM. Is this a good idea? For which advertiser it makes sense and for which it doesn’t? Fill out the blank parts of the chart and provide reasoning.
|
Advertiser 1 |
Advertiser 2 |
Advertiser 3 |
|
|
CTR |
0.8% |
0.7% |
0.6% |
|
Conversion Rate |
2.3% |
3.1% |
1.9% |
|
Profit per conversion |
$15 |
$20 |
$30 |
|
CPM |
$3 |
$3 |
$3 |
|
CPC |
|||
|
CPA |
In: Finance
Michael measures the volume of several raindrops at Rainyville as 0.6 ml, 0.65 ml, 0.7 ml, 0.75 ml, 0.8 ml and 0.85 ml; and comes to believe that the raindrops at Rainyville are significantly larger than the national average of 0.65ml at the 5% level.
If Michael performs the appropriate statistical test, what will be his conclusion?
1. fail to reject the null hypothesis or 2. reject the null hypotheses
In: Statistics and Probability
A 200-acre catchment area contains 50 acres paved surfaces (C = 0.8), 100 acres buildings (C = 0.7), 40 acres open lawn space (C = 0.15). Determine the peak discharge Qp (cfs) by the Rational Method if the duration of the storm is 50 minutes. Assume 100-year return period storm. Use formulas/graphs from Houston City Manual.
In: Civil Engineering
Question This case is based on an actual situation. Centennial Construction Company, headquartered in Dallas, Texas, built a Rodeway Motel 35 miles north of Dallas. The construction foreman, whose name was Slim Chance, hired the 40 workers needed to complete the project. Slim had the construction workers fill out the necessary tax forms, and he sent their documents to the home office. Work on the motel began on April 1 and ended September 1. Each week,Slim filled out a time card of hours worked by each employee during the week. Slim faxed the time cards to the home office, which prepared the payroll checks on Friday morning. Slim drove to the home office on Friday, picked up the payroll checks, and returned to the construction site. At 5 p.m. on Friday, Slim distributed payroll checks to the workers.
Requirements
1. Describe in detail the main internal control weakness in this situation. Specify what negative result(s) could occur because of the internal control weakness.
2. Describe what you would do to correct the internal control weakness.
In: Accounting
Assignment No. 3.4
PROBLEM: Suppose you are the administrator in charge of setting the toll for crossing a toll bridge across a river. The current toll is $1 per trip and at that toll 1000 trips per hour are taken across the bridge. (a) If the price elasticity of demand for trips is 2.0, what will happen to the number of trips taken per hour if you raise the toll by 10 percent? How would this affect the total revenue collected per hour?(b) If the price elasticity of demand for trips is 0.5, what will happen to the number of trips taken per hour if you raise the toll by 10 percent? How would this affect the total revenue collected per hour?(c) Other things equal, at the current toll of $1, what do you think will happen to the elasticity of demand for trips, if the average incomes of people who use the bridge rise? Explain why.(d) Other things equal, at the current toll of $1, what do you think will happen to the elasticity of demand for trips if a non-toll bridge is built a few miles up the river? Explain why.
In: Economics
An investment firm, SHB-BC Fund, would like to construct a portfolio. The risk-free rate equals 1.5% and a covariance matrix is, [ 0.001 −0.07 0.02 −0.07 0.03 0.09 0.02 0.09 0.002 ] Answer each question for the SHB-BC fund using the following data: Stocks Weights Returns
GM 0.3 0.7%
IBM 0.3 2.0%
MCD 0.4 1.4%
1) Compute a portfolio return using matrix multiplication.
2) Compute a portfolio standard deviation using matrix multiplication.
3) Find analytically an optimal set of weights to minimize portfolio risk subject to the constraints: ∑ ?? = 1 3 ?=1 and ?? > 0.
In: Finance
The performance for a power factor of 1 of a 200KVA, 3000/380 V single phase transformer is 0.98 for both full load and medium load. The vacuum power factor is 0.2 and the voltage drop at full load with a power factor of 0.8 is 4%. Determine the parameters of the equivalent circuit of the transformer referred to the primary side.
In: Electrical Engineering
Suppose that U.S. consumption spending is $13.5 trillion, gross private domestic investment is $2.3 trillion, government spending is $3.3 trillion, and net exports are −$0.3 trillion. If interest income is $1.2 trillion, depreciation is $0.6 trillion, wages are $12.6 trillion, and rental income is $0.7 trillion, what is the net investment?
The net investment is? (Enter your response rounded to one decimal place.)
In: Economics
In: Biology