Read the following articles and answer the questions that come after

HOW CRM SOFTWARE INCREASES PRODUCTIVITY AND PROFITS IN RETAIL SALES

By Matt Goldman, 2017

The ‘R’ in Customer Relationship Management is where the magic of  lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals —as does intuition—that retail customers now desire more personalized care in the marketplace, from the sales floor to social media platforms. Everyone wants to be treated as uniquely individual, not merely as a statistic or a consumer with money to spend. Once a company focuses on building client relationships, they can expand their trust and loyalty factor. CRM software allows retail companies to be all the more attentive to their customers’ needs from the moment they first walk in the door. CRM software makes personalization simple, thus providing customers with a good feeling about the brand. The integration of online and offline services creates a whole brand experience that makes customers feel welcome.  CRM software also increases productivity on the sales floor, getting employees to train faster, respond smarter, and sell easier. CRM retail software allows employees to collect valuable client information and integrate a company’s marketing efforts into the checkout process. Social media and mobile platforms can be drawn into the system as well to target potential customers right where they’re at—through their phones and computers.

How CRM Software Increases Productivity

CRM software makes the process of selling easier from the sales floor all the way up to the corporate offices and out to the supplier warehouses. Recording all client and merchandise data in one system makes everyone better at their jobs and saves time; it helps automate processes from email marketing to checkout to text message marketing, and everything in between. Retail CRM software:

1.         Personalizes customer care: by keeping track of their regular customers’ tastes and contact information, retail sales teams can respond to their customers’ particular needs in a much more personalized way. In fact, 73% of consumers say they’d rather purchase from companies that use their personal information to make their shopping experience more relevant. For bigger-ticket sales, when greater care

and more touch points are required, CRM allows one salesperson to take over where another left off, so no one has to start the sales process from scratch again—a potential nuisance and buying deterrent.

2.         Facilitates list segmentation: CRM software allows retail companies to filter customers through their email list by interest, life stage, demographics, or other factors right inside their system. By segmenting their email list this way, they can target relevant populations in specific areas with their marketing efforts. For example, retail stores might find it useful to target clients in the northern US with outerwear promotions as the seasons grow colder, whereas sending the same promotion to clients in tropical locations would be a waste of resources.

3.         Streamlines the sales process: CRM software can be used to track customers’ original intents for coming into a store as well as all their purchases. This allows employees to pick up the conversation where they left off and equips them with the information, they need to offer complementary items or upsells. If a customer recently purchased a washing machine, employees can suggest a matching dryer or ironing board based on the information available to them in the system.

4.         Reduces employee training time: CRM retail software makes it easier to train new employees. By having all processes integrated into a single software system makes workers feel far more efficient at their jobs, increasing confidence on both sides of the transaction. Less time spent at the checkout counter creates more time for engaging with customers and learning more about the product.

5.         Simplifies stock management: Integrated CRM software that allows employees to check stock levels improves the customer experience. When an employee has access to stock levels at other stores or warehouses, they can do everything possible to obtain what their customers want. This also makes it easier for managers and corporate employees to manage stock from afar.

6.         Syncs with other programs: CRM for retail often syncs with other programs such as payment processing systems, email providers, and accounting software. These integrations make all employees more productive by giving them immediate access to the information they need.

7.         Integrates mobile and social platforms: Integrating mobile and social platforms into the sales process with CRM software increases the productivity of salespeople by an estimated 11-14%. By expanding the reach of their marketing beyond the walls of the store, retail businesses can boost their marketing productivity and increase their returns.

How CRM Software Increases Profits

Retail stores that utilize CRM software correctly will:

1.         Increase leads: CRM software allows retail sales teams to capture contact information and email addresses as a normal part of the checkout process. Consumers are typically receptive to giving out their email addresses in exchange for deals sent straight to their inboxes and expedited shopping experiences. When salespeople collect contact information, they increase their customer databases and increase their marketing reach.

2.         Enhance loyalty: Customers return to stores where they’re known and offers are customized to their needs. CRM software helps retail stores enhance this loyalty factor by getting to know their customers. For example, collecting birth dates allows companies to send their customers incentives on their birthdays, bringing customers back into their stores by showing their human side. Recruiting customers into loyalty programs through retail CRM platforms also creates repeat customers. VIP options further enhance relationships once a high level of loyalty has been reached. CRM for retail can help companies identify and engage with their most valuable customers.

3.         Automate marketing: Automation applies particularly to digital marketing. Segmented email lists, for one, allow companies to send the right promotions to the right audiences at the right time. Say a company collects due dates from all expectant moms that purchase items or set up a registry in their store. With their CRM software, they can automatically send promotions for baby items at a defined stage in their development. This automated marketing system increases sales by reaching people at the right time without any extra work needing to be done.

4.         Increase ROI: Using the data collected from their CRM, retail stores can figure out which marketing strategies were the most profitable and which were undesirable, so they can tweak and reconfigure those strategies and make them more effective. As they hone their strategies, retail stores can gauge their effectiveness and secure a greater return on investment.

5.         Online/offline integration: Integrating online and offline sales strategies streamlines the entire selling process. It enables companies to reach customers while they’re not in their stores—and to do so in a direct way. Retail owners have a choice; they can either hope their customers will come into their store during a particularly exciting sale, or they can reach directly into their customers’ inboxes—even those belonging to customers who weren’t considering shopping—to make them aware of the sale and entice them in.

6.         Increase referral rates: Happy customers are the best brand ambassadors. They will often refer their friends and sing a brand’s praises on social media. Implementing a customer referral program into your CRM sales program is a great way to take advantage of that tell-a-friend factor and increase profits. Rewarding customers through a referral program gives them an incentive to send their family and friends to the store.

The End Game

Increasing productivity and profits are two of the major objectives of retail companies. Integrating CRM software into their sales processes is one effective way retail stores can boost those two big P’s and build lasting customer relationships in the process. CRM software equips sales and marketing teams to do their jobs with greater efficiency and serve their customers better. It streamlines employees’ jobs so they can spend their work hours on more important tasks, such as attentive customer care.

Questions to answer (each question counts 25%)

1. Define what a CRM system is and explain its main characteristics and components. From your point of view, what are the added values and benefits that a CRM system provides to a given firm?
2. Name and describe the different types or forms of a CRM system and specify their goals and functions. In a given firm, should all these types be aligned and synchronized? Why?
3. Nowadays, what are the relationships and synergies between a CRM system and an omnichannel marketing strategy?  Actually, how are they affecting the consumer journey and the consumer experience? Provide an example of their integration (L'oreal Paris stores)
4. Assess the impacts of the application of a CRM system on retailing and store management. How can this system support and improve the performance of both management disciplines? Propose different applications within this field of the marketing

Write details as much as possible

The Germans are highly satisfied with their health care system. It offers high quality health care and most are able to access necessary care without impediments. Yet, we spend roughly 80% more per capita on health care in the U.S. than Germany does and we have 30% more preventable deaths per 100,000 than in Germany.

Describe three things that are similar between the U.S. health care system and the German system. Describe three things that are different between the U.S. health care system and the German system. If your objective were to make the U.S. system more like the German system, what reforms would you propose for the U.S. health care system?

Find the critical z value for a confidence level of 94%.

Critical Value= round answer to 2 decimal places)

Out of 300 people sampled, 246 had kids. Based on this, construct a 99% confidence interval for the true population proportion of people with kids.

Give your answers as decimals, to three places

I am 99% confident that the proportion of people who have kids is between  and

Out of 300 people sampled, 255 had kids. Based on this, construct a 95% confidence interval for the true population proportion of people with kids.

Give your answers as decimals, to three places

I am 95% confident that the proportion of people who have kids is between  and

1. A. List the components of each of the three layers that make up a typical arterial blood vessel.

B. Describe the differences in the middle layer structure between elastic and muscular arteries plus arterioles.

C. Describe the two pathways leading to the formation of a clot and the factors that initiate each of these pathways.

2. A. List the four different layers or tunics associated with the digestive tract from the esophagus to the rectum and the components found in each layer.

B. For the layer facing the lumen, list the three modifications noted in the small intestine that are associated with an increase in surface area.

C. In which layer are blood and lymph vessels found?

D. Describe the major differences between the stomach wall and the wall of the esophagus.

1.which muscles would be used to turn head to right?be specific about with side muscles would be used.

2. list and describe the actions of the three muscles that attach to the coracoid process of the scapula either as the origin or the insertion.

3.List the muscles of respiration and describe their roles

4. List the assigned muscles necessary to rotate the torso to the right. identify the paired muscle involved as left or right.

5. discuss the relationship between the three cords of the branchial plexus and their position in relation to the axillary artery.

6.Describe the abdominal muscle involved in sitting up from a supine position.

7. describe the articulation points between the parts of the ribs and their corresponding point on the thoracic vertebrae.

A 500-kV, 60 Hz, three-phase completely transposed overhead line has three ASCR 1113-kcmil conductors per bundle, with 0.5 m between conductors in the bundle. The horizontal phase spacing between bundle centers are 10, 10, and 20 m. With a length of 190 km, the line delivers 1800 MW at 475 kV and at 0.90 power factor leading to the receiving end at full load. Using the nominal π circuit, calculate the: (a) ABCD parameters, (b) sending-end voltage and current, (c) sending-end power and power factor, and (d) the full load line losses and efficiency. Assume a 50 ̊C conductor temperature to determine the resistance of this line.

According to a social media​ blog, time spent on a certain social networking website has a mean of 22 minutes per visit. Assume that time spent on the social networking site per visit is normally distributed and that the standard deviation is 7 minutes. Complete parts​ (a) through​ (d) below.

a. If you select a random sample of 25 ​sessions, what is the probability that the sample mean is between 21.5 and 22.5 ​minutes? ___ ​(Round to three decimal places as​ needed.)

b. If you select a random sample of 25 sessions, what is the probability that the sample mean is between 21 and 22 minutes? ___ ​(Round to three decimal places as​ needed.)

c. If you select a random sample of 144 ​sessions, what is the probability that the sample mean is between 15.5 and 16.5 ​minutes? ​____ (Round to three decimal places as​ needed.)

d. Explain the difference in the results of​ (a) and​ (c).

The sample size in​ (c) is greater than the sample size in​ (a), so the standard error of the mean​ (or the standard deviation of the sampling​ distribution) in​ (c) is

______ than in​ (a). As the standard error _______ values become more concentrated around the mean.​ Therefore, the probability that the sample mean will fall in a region that includes the population mean will always ______ when the sample size increases.

At X University, an optical system is used to monitor the movement of rats. The optical system consists of two biconvex lenses and a camera without a lens to observe the rats. The system has a lens (lens) with a focal length of 30 cm which is placed 40 cm from the mice and before the camera sits an eyepiece with a focal length of 20 cm. By varying the distance between the lens and the eyepiece, the focus position of the optical system can be changed. If the distance between these two lenses (lens and eyepiece) is varied between:

a) 1.5 m; b) 1.3 m; and c) 1.1 m, three configurations of the optical system are obtained. For each configuration (three pieces) specify: where the final image will end up, ie where the camera's detector should be placed; and what the total magnification will be. Are the images straight or inverted? Are they real or virtual?

d) What does an aperture stop have for function in an optical system? Give an example.

You have a three-stock portfolio. Stock A has an expected return of 16 percent and a standard deviation of 41 percent, Stock B has an expected return of 20 percent and a standard deviation of 46 percent, and Stock C has an expected return of 15 percent and a standard deviation of 46 percent. The correlation between Stocks A and B is .30, between Stocks A and C is .20, and between Stocks B and C is .05. Your portfolio consists of 32 percent Stock A, 20 percent Stock B, and 48 percent Stock C. Calculate the expected return and standard deviation of your portfolio. The formula for calculating the variance of a three-stock portfolio is: σp2 = xA2 σA2 + xB2 σB2 + xC2 σC2+ 2xAxBσAσBCorr(RA,RB) + 2xAxCσAσCCorr(RA,RC) + 2xBxCσBσCCorr(RB,RC) (Do not round intermediate calculations. Enter your answers as a percent rounded to 2 decimal places.)

1. Suppose an office building is constructed for an owner. The punch list items are addressed, and the project is accepted by the owner. Three months later during the winter season, the owner noticed that the roof developed a small leak and that the leaking water caused discoloration of several suspended ceiling tiles. The main cause of the leakage is an issue in the roof installation and structure that was not readialy observable during final inspection carried out by the owner’s representative. Suppose the owner then noticed that the space between the bottom of three doors and the surface of the floor was nearly ½ inch, exceeding the ¼ inch that was specified in the construction documents. (1) What type of defect is the roof issue? Should the roof repairs and the replacement of the ceiling tiles be covered by warranty? Explain your answer. (2) What type of defect is the extra space between the bottom of doors and the surface of the floor? Should the repaid of the space between the bottom of doors and the surface of the floor be covered by warranty? Explain your answer.