Suppose instead that advertising attracts new customers into the market, as illustrated by the payoffs in the second payoff matrix below. Each airline’s advertisements are different, so the effectiveness of each airline’s advertising campaign in attracting new customers to the market is different as well.
- Do the firms have dominant strategies? If so, what are they?
- What is the Nash equilibrium?
- What is the Stackelberg equilibrium if American Airlines makes their advertising decision first?
- What is the Stackelberg equilibrium if United Airlines makes their advertising decision first?
|
American Airlines (A) |
|||
|
Do Not Advertise |
Advertise |
||
|
United Airlines (U) |
Do Not Advertise |
A = 2 U = 2 |
A = 6 U = 6 |
|
Advertise |
A = 0 U = 6 |
A = 5 U = 5 |
|