Marketing Scenario

You are the director of marketing for a company based out of Chicago IL and your firm sells custom-built athletic braces for college and pro athletes. The company wants to expand your customer base into senior citizens and begins to design and sell a new knee brace that will help older folks.

1. The new brace goes on sale JULY 1st 2020. Your company advertises on social media, their website, and senior citizens can buy the brace at local retailers like Target or Wal-Mart. The prices range from $19.99 to $34.99

2. Your company's key marketing message during the product launch is this: "Golden Brace is made for seniors who need additional support to stay active! We care about you!"

3. On September 1st 2020, your social media platform is flooded with complaints that the brace is starting to shred or fall apart after repeated use. Thankfully no person has been injured but a few customers are upset and they are sounding off.

4. Your boss tells you that they were aware of a possible manufacturing defect but decided to let it go. In addition, you are told that the marketing for the brace never stated that it should be worn all the time...only when senior citizens were choosing to be active.

5. Your boss finally tells you that it is YOUR JOB to find a solution. If not, you may be replaced.

So....

1. What is your DETAILED solution to the problem?

2. What is ethically wrong in this scenario?

The Zambian Government has embarked on various developmental projects throughout the country. The
projects include Water and Sanitation, Roads, Schools and Hospitals. Private companies have also invested
in shopping malls in various parts of the country. This has resulted in a boost for the construction industry.
a. Discuss why there is an increase in the use of steel as compared to concrete in most of the building
works around the country under construction.
b. Consider the iron value chain from material extraction to disposal, at what point according to your
assessment is the most energy used? As a design engineer, at what stage do you think is your
intervention most important and what role can you play in making iron more sustainable?

c. One of the project which the Government is implementing is the water project in Western Province
of Zambia particularly Mongu District. Two surface concrete reservoirs of 1.5 Mega litres each will
be constructed within the Central Business District (CBD). Since the site is within the CBD, the wall
fence should be built and source of sand for block moulding will come from the same site as the area
is sandy and it is quite large. As a material/site Engineer advice on the type of material, construction
and precaution which should be considered for this project.
d. Some works which have already been completed for the water project especially buildings
constructed of concrete roofing have started leaking after 1 year. What could be the possible causes
of leaking roofs and how can this be sorted out.

Modified from Chapter 07 Programming Exercise 5

Original Exercise:

Rock, Paper, Scissors Modification
Programming Exercise 11 in Chapter 6 asked you to design a program that plays the Rock, Paper, Scissors game. In the program, the user enters one of the three strings—"rock", "paper", or "scissors"—at the keyboard. Add input validation (with a case-insensitive comparison) to make sure the user enters one of those strings only.

Modifications:

• Allow the user to input "r", "p", "s" or the full strings "Rock", "Paper", "Scissors"
  • Allow the user to input upper or lowercase
  • try the following:
    • input = input.lower()
• Refer to the following code to help generate a random computer player action
  • import random
    pc_choice_list = ["rock", "paper", "scissors"]
    pc_choice = random.choice(pc_choice_list)
• Allow the player to input a "q" for their turn if they want to quit the game
• Use loops not only to validate the input but also to keep the game running as long as the player does not input a "q" on their turn
• Example outputs
  • Rock beats Scissors
  • Paper beats Rock
  • Scissors beats Paper
  • Tie
  • Game Over
  • Let's Play Rock, Paper, Scissors
    Input your choice: r,p, or s

Turn IN:

Raptor flowchart file (or alternative flowchart screenshot)
        If you are on Windows please try using the built-in "Snip & Sketch" program to take a perfectly sized screenshot.
Thonny Python file (or Python file is written in any IDE/program)
        Turn in the actual Python code file "file_name.py"

Javascript

1. Write a function which receives four arguments (array, start, end, delimiter). Copy the array values from the start to end index separated by delimiter\'s value. function([1,2,3,4],1,3,'*') // returns 2*3*4 as string

2. Write a function to change the case of all the characters in string based on their position which matches the value of the pos parameter passed to function(str, pos [even|odd]). Example: function(‘abCd’, ‘odd’) // returns Abcd

3 Write a function which receives two arguments (array, oddOrEven) based on the value of oddOrEven (odd or even value) the function will return the sum of all the array elements that matches the type of oddOrEven value. function([1,1,2,3,4],11) // returns 5 (which is the sum of all odd numbers)

DO NOT USE THESE BUILT IN FUNCTIONS BELOW

endsWith() includes() indexOf() lastIndexOf() localeCompare() match() repeat() replace() search() slice() split() startsWith() substr() substring() toLocaleLowerCase() toLocaleUpperCase() toLowerCase() toString() toUpperCase() trim() valueOf() trimLeft and trimRight unshift() valueOf()

includes() indexOf() lastIndexOf() localeCompare() match() repeat() replace() search() slice() split() startsWith() substr() substring() toLocaleLowerCase() toLocaleUpperCase() toLowerCase() toString() toUpperCase() trim() valueOf() trimLeft and trimRight unshift() valueOf()   
concat() copyWithin() every() fill() filter() find() findIndex() forEach() indexOf() isArray() join() lastIndexOf() map() pop() push() reduce() reduceRight() reverse() shift() slice() some() sort() splice() toString()

5. Write a program that prints all numbers between 27 and 78, one number per line.

6. In questions 6,7 the following list is used: [1,2,5,6,3,77,9,0,3,23,0.4,-12.4,-3.12]

7. Using “for” loop, write program that finds the smallest number in the list.

8. Using “for” loops, calculate arithmetic mean of all numbers in the list. Do not use built-in function in Python.

9. For this question envision you are creating a dummy alert to help the doctor determine if patient needs a mammogram or not: Ask the user to answer the following questions:

• "What is your patient’s gender? Please answer F for female, M for male " and store it in a variable "gender".

• "What is your patient’s age? " store it in a variable "age"

• "Does your patient have family history of breast cancer? Please answer with True or False " store it in a variable name "history" The program should display the following alert messages based on conditions:

• If patient is female and over 40 the system should alert the doctor to "consider ordering mammogram”

• If the patient is female but younger than 40 the program should go to next step and consider patient family history to determine if mammogram is recommended. If patient has family history of breast cancer the program should display a message "consider mammogram because of family history". If not just display "my not need mammogram" • In any other case the alert should say "no mammogram order recommended". Suggestion: Attention to the variable types when you input and compare.

USING MATLAB:

Using the data from table below fit a fourth-order polynomial to the data, but use a label for the year starting at 1 instead of 1872. Plot the data and the fourth-order polynomial estimate you found, with appropriate labels. What values of coefficients did your program find? What is the LMS loss function value for your model on the data?

The following task does not involve writing program code: instead, you will be writing function signatures for hypothetical functions (you will be defining functions in subsequent tasks).

1. For this task, you are presented with several 'hypothetical' functions. These aren't built-in Python functions: they are functions that you will have to define (i.e. implement, write) yourself later. however, you only need to write a signature for each hypothetical function listed here:
   1. toThePower(): takes two numbers e.g. x and y , and returns the value of (x to the power y). For example, toThePower(3,3) returns 27, and toThePower(-0.1,3) returns -0.001.
   2. quadruplicate(): takes a string, and returns a string consisting of three copies of that string concatenated together. For example, quadruplicate("na") returns "nananana", and quadruplicate("..?") returns "..?..?..?..?".
   3. subtract(): takes two numbers, and returns the difference between them. For example, subtract(10,3) returns 7, and subtract(2.2,5) returns -2.8.
   4. overlap(): We are not going to tell you exactly what it does, but we will give you a few examples: overlap("banana","analyze") returns 3 (not 4), overlap("abracadabra","abraham") returns 4 (not 5), overlap("foobar","red") returns 1, and overlap("foobar","bazinga") returns 0.
   5. multiplicate(): We are not going to tell you exactly what it does, but we will give you a few examples: multiplicate("x",5) returns "xxxxx", multiplicate("goo",3) returns "googoogoo", and multiplicate("never",0) returns "" (the empty string).

1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial campaigns?

Intel made Intel inside marketing and branding campaign in order to distinguish itself from competitors and build brand awareness in customer minds. They chose Pentium name that could be trademark for its latest microprocessor. This marketing campaign included Intel logo in their PC and sticker on outside of laptops and their PC by giving rebates to computer manufacturer. It aided to move the Intel brand name from outside the PC and into the consumer minds in the marketplace. After that Intel used special advertisements for their products. Such as: Bunny People. Commodity product into one of famous brands was built in history through their innovative marketing campaign.

2. Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?

Intel promoted new product’s development and searched new opportunities to extend its growth and market. It launched new platform Unwired which is integration of new microprocessor, classmate PC for children, home entertainment, Atom processor for mobile internet devices, netbooks and Intel Core i7 which is useful for advanced computer activities video and 3d gaming. It brought big revenue for company. When they replace the logo from familiar Intel Inside to Leap Ahead, They lost some old value. But new slogan reflected their ambition to lead market and new Intel direction which meet the needs of customer.

Do you agree with the posted above? why?

Instructions:

In your first reflective learning assignment on Personal Leadership Development, you will answer the following 2 questions.

Always use the title that you have been given. Do stick to the word count.

Use the title: Reflecting on My Personal Leadership Values and Vision

1. Reflect on what you have learned about values, personal (Rokeach) and managerial (CVF). How will you use these results for your personal leadership development? ? (250 words)

2. Write your Personal Leadership Vision.
   1. Ensure that you consider your values from the preceding exercises and the desirable behaviours and attitudes that were described in the thank you card exercise and the aspects of the Fundamental State of Leadership.
   2. Keep the characteristics of an effective vision in mind.
   3. Craft the vision carefully.
   4. Do not exceed 25 words.
   5. Make is memorable and motivational for you!

EXAMPLE:

Here’s a personal leadership vision built on the inputs from our sample person. From other assessments this person has completed, we know she is a “yellow” on the CVF. She prefers to act in the mentor and facilitator roles. Her Rokeach values results indicate that her top three terminal values are freedom, self-respect and, wisdom. Her top three instrumental values are ambitious, intellectual and responsible. Below is the first draft of her leadership vision:

“I am authentically engaged. Integrity and learning matter - always. I want to grow and grow others. I will make a difference.”

Jenny had discovered some new friends on the Internet—friends who shared her interest in programming. One of these new friends sent her a link to a new warez (illegally copied software) site.

She downloaded a kit called Blendo from the warez site. Blendo is a tool that helps novice hackers create attack programs that combine a mass e-mailer with a worm, a macro virus, and a network scanner. She clicked her way through the configuration options, clicked a button labeled “custom scripts,” and pasted in a script that one of her new friends had e-mailed to her. This script was built to exploit a brand-new vulnerability (announced only a few hours before).

Although she didn’t know it, the anonymous high-schooler had created new malware that was soon to bring large segments of the Internet to a standstill.

She exported the attack script, attached it to an e-mail, and sent it to an anonymous remailer service to be forwarded to as many e-mail accounts as possible. She had naively set up a mailback option to an anonymous e-mail account so she could track the progress of her creation. Thirty minutes later, she checked that anonymous e-mail account and saw that she had more than 800,000 new messages; the only reason there were not even more messages was that her mailbox was full.

Required:

Evaluate the ethical issues as described in the scenario.

(1000 to 1200 words)