Questions
Marketing Plan * please write the number of the question if you answer it * From...

Marketing Plan



* please write the number of the question if you answer it *

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi ArabianRegion.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points (2x5=10 Marks)

1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

a. Introduction about the business.
b. Business vision and mission
c. Business objective.
d. Products and services offered

2. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

4. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

5. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

In: Operations Management

INTERPRETING THE REAL LIFE STORY: Karen’s Experience I always disliked how my skin would get pale...

INTERPRETING THE REAL LIFE STORY: Karen’s Experience

I always disliked how my skin would get pale in the winter because I know I looked better with a tan. During the summer, my friends and I would lie out by the pool in our bathing suits. We wouldn’t even mind if we got a little sunburned, because we would just say ā€œthe burn will turn into a tan!ā€ Before our senior prom, we all went to the tanning salon and used the tanning beds. I never thought anything of it, because that was what everyone was doing. But then my older sister was diagnosed with melanoma, a deadly form of skin cancer. She was only in her early thirties. It turns out that the repeated sunburns she had gotten in the past, and the fact that she spent a lot of time hiking and doing other outdoor activities without ever using sunscreen, had caught up to her. She had to have surgery and go through six months of treatments that made her feel like she had the flu and caused a lot of her hair to fall out. It was a really scary time for our entire family: We didn’t know if she would live. Thankfully, my sister recovered. Now, everyone in our family tries to spread the word about sun safety and reducing the risk of skin cancer. My friends now call me the ā€œsunblock police,ā€ because I am always reminding everyone to use sunscreen when we are out in the sun for an extended period of time. People may think that a tan looks good, but in the end it is just not worth the risk of getting cancer.

Critical Thinking Questions

1. What would you say to a friend that has a habit of ā€œtanningā€ā€”spending extended amounts of time in the sun without sunscreen? What about a friend who is using tanning beds because he or she thinks they are healthier than being in the sun?

2. How many hours per week do you spend in the sun? Are you in the habit of using sunscreen when you are in the sun for extended periods?

3. Do you understand how to get daily safe sun exposure to facilitate the production of Vitamin D without putting yourself at risk for skin cancer?

In: Operations Management

Please code in c# (C-Sharp) Write a program that will ask the user for their name....

Please code in c# (C-Sharp)

Write a program that will ask the user for their name. If the user does not input anything, display a

warning before continuing. The program will then ask the user whether they want to have an addition,

subtraction, multiplication, or division problem. Once the user indicates their choice, the program will

display 2 randomly generated numbers from 1 to 9 in a math problem matching the user’s choice.

Example: user selects addition, the equation presented is:

(random number from 1 to 9) + (random number from 1 to 9)

The user will then input an answer as a whole number. If the answer they entered is not a whole

number, tell the user their input is invalid and end the program. If the input is valid, check to see if it is

the correct answer. If correct, congratulate the user by name. If incorrect, output the correct answer.

Tasks

1) The program needs to contain the following

a.

A comment header containing your name and a brief description of the program

b. At least 5 comments besides the comment header explaining what your code does

c.

A string variable that captures the user’s name

d. A way to validate user input to determine if they entered an empty string

i. Warn the user if they enter an empty string

ii. Continue the program after warning the user

e. A prompt for what type of quiz the user wants

f.

Display of a quiz matching the type the user requested

g.

A prompt for an answer in the form of a whole number

i. A message if the user enters an invalid number

1. Do not check the user’s answer if their input is invalid

ii. If input is valid:

1. Check the answer

2. If the answer is correct, congratulate the user by name

3. If incorrect, output the correct answer

h. ā€œPress enter to continueā€ and Console.ReadLine(); at the end of your code

i. Note: if you write a try-catch statement, these lines will be after your last catch

2) Upload a completed .cs file onto the Assignment 4 submission folder and a word document

containing the following six (6) screenshots:

a.

The warning displayed when the user enters a blank value for the name

b. One test run for each equation with valid input

i. Answer 2 quizzes correctly

ii. Answer 2 quizzes incorrectly

c.

One test run with invalid input

In: Computer Science

In 2016, a panel of judges from PBS Nightly Business Report and Forbes’ Wharton College was...

In 2016, a panel of judges from PBS Nightly Business Report and Forbes’ Wharton College was commissioned to make a list of top 30 technological inventions that have shaped the world and dramatically impacted the 21st century. After reviewing 1200 submissions, and developing a strict definition of the innovation, the list was created, with surprisingly enough, genome mapping taking only the fifth place, the first four belonging to the digital technology.

The list is as follows, in order of importance:

1. Internet, broadband, www (browser and html)

2. PC/laptop computers

3. Mobile phones

4. E-mail

5. DNA testing and sequencing/human genome mapping

6. Magnetic Resonance Imaging (MRI)

7. Microprocessors

8. Fiber optics

9. Office software (spreadsheets, word processors)

10. Non-invasive laser/robotic surgery (laparoscopy)

11. Open-source software and services (e.g., Linux, Wikipedia)

12. Light-emitting diodes

13. Liquid crystal display (LCD)

14. GPS systems

15. Online shopping/e-commerce/auctions (e.g., eBay)

16. Media file compression (jpeg, mpeg, mp3)

17. Microfinance

18. Photovoltaic solar energy

19. Large- scale wind turbines

20. Social networking via the Internet

21. Graphic user interface (GUI)

22. Digital photography/videography

23. RFID and applications (e.g., EZ Pass)

24. Genetically modified plants

25. Bio fuels

26. Bar codes and scanners

27. ATMs

28. Stents

29. SRAM flash memory

30. Anti-retroviral treatment for AIDS https://www.forbes.com/2009/02/19/innovation-internet-health-entrepreneurs-technology_wharton.html Unit 3 Discussion Board (Due by Wednesday)

Select 3 technological advances from the list and explain the impact that each has had on both individual and collective reality. For each of the technological advances, address both potential positive and negative impacts. Provide one resource in APA format that you think might be applicable in regards to the use of each technology that you discuss. Explain why this site/resource is valuable. This topic is valued at 40 points. Please review post and response expectations. Please review the rubric to ensure that your response meets criteria. Estimated time to complete: Research, Writing, Posting- 3 hours

In: Psychology

Self-directed learners tend to be able to transfer their learning from the knowledge they acquire into...


Self-directed learners tend to be able to transfer their learning from the knowledge they acquire into different contexts and for different applications. Also, the habits of self-directed learners are consistent with that of leaders and facilitators, thus providing them with practice and preparation for leadership roles. You will learn about the benefits of these methods and how they can help to enhance your learning and motivate you to take ownership of your learning process, which will lead you down a path toward ongoing lifelong learning. The successful UoPeople student does the following:

Takes ownership of the learning process by setting personal educational goals, and monitoring their own progress.

Is self-motivated to learn and understand; not only driven by grades or external praise.

Pushes him/herself to think deeper about issues and draw connections to their personal, academic, and professional lives.

Views the instructor as a guide, but themselves as the pursuer of deeper understanding.

Learns collaboratively, through peer engagement and feedback.

Seeks out the available resources and understands the scope of the University, its departments, and its learning philosophy and approach.

Understands the importance of applying the knowledge learned in the classroom to continued personal and career development potential.

Read about how to become a self-directed and lifelong learner:

http://www.missiontolearn.com/2011/10/self-directed-learning/

Power tips for Lifelong Learners: http://www.missiontolearn.com/2012/06/lifelong-learning-power-tips/

An essential part of being a self-directed and lifelong learner is to have self-motivation and to be an ā€œactive learnerā€. Read about becoming an active learner:

http://www.studygs.net/activelearn.htm

Individuals who are self-motivated have more intrinsic motivation. The chart below (http://mmrg.pbworks.com/f/Ryan,+Deci+00.pdf) shows the differences between intrinsic and extrinsic motivation and is known as the ā€œSelf-determination Theoryā€.

1. Describe the essential aspects of a self-directed, intrinsically motivated, active learner? 2. Identify two areas of personal strength and two areas of personal weakness in being a self-motivated and engaged student. 3. Plan at least 5 strategies for personal growth and explain how you will implement each one. 4. How will you evaluate yourself on the success of your personal growth plan and how will you hold yourself accountable? 5. You should provide a word count.

In: Psychology

You have been asked to produce a spreadsheet analysis of the percentages of inpatients treated by...

You have been asked to produce a spreadsheet analysis of the percentages of inpatients treated by patient age. You need to communicate the percentage of patients who were ages 1 through 18, 19 through 35, 36 through 55, and 55 and older. The best type of graph to depict this would be:

Group of answer choices

Line graph

Stacked bar graph

Cluster bar graph

Pie chart

A and C

The use of a Database Management System would be best suited for:

Group of answer choices

Producing thematic maps

Creating a financial model

Creating pie charts

Performing ā€œwhat-ifā€ analysis

Managing the patient records of a physical therapy clinic

As manager you must create an analysis of staffing requirements for multiple departments. You will need to calculate the number of employees needed for each position using a series of complex formulas incorporating factors such as new patient admissions, the projected numbers of procedures to be performed, follow-up appointments, and several other variables. The best program for this effort would be:

Group of answer choices

Microsoft Access

Microsoft Word

ArcMap GIS

Microsoft Excel

None of the above

Which two of the following describe a relational database?

Group of answer choices

A relational database can consist of one single table containing all of the information.

Microsoft Access is not capable of creating a relational database, only flat file databases are allowed

Tables containing names must be sorted in alphabetical order

A relational structure is the often the best design for databases in which a single person-level record must be associated with multiple transaction records for the same individual

Each table in the relational join must contain a unique key field allowing the records to be joined to another table containing the same key field.

In comparison to Microsoft Excel, which one of the following statements with respect to Microsoft Access is true?

Group of answer choices

Access is more flexible since you can enter the data at the same time that you create the database structure.

Access allows you to quickly create complex formulas for specific cells.

Access database fields must be defined prior to any data being input into it.

Due to its capacity limitations, Access should not be used if there are over 1,000 records and the number is expected to grow over time.

Access allows data to be copied from one range to another.

In: Computer Science

Need it in C# using visual studio (also can you show me how to implement the...

Need it in C# using visual studio (also can you show me how to implement the code in vs)

Create a New Project named Preferred Customer to be used in a retail store for preferred customers, where customers can earn discount on all purchases depending upon how much money they are going to spend. To begin with designing your Application, you must add a class named Person with properties for holding a Person’s Name, Address and Telephone Number. Next step is to create a class named Customer, which is derived from the Person class. The Customer class must have a property for Customer Number and a Boolean property indicating whether customer wished to be on a mailing list. Further, design a class named PreferredCustomer, which is derived from the Customer class. The PreferredCustomer Class must have properties for an amount of the customer’s purchases and the customer’s % discount earned. The GUI of Application (Form1 object) must have four input Text Boxes: (1) one for customer’s Full Name, (2) the second for customer’s Full Address, (3) the third one for customer’s Phone Number and (4) the fourth one for customer’s Purchased Amount as shown in Fig. 1. BorderStyle property of the Purchased Amount text box control is to be set at Fixed3D. In addition to these four Text Boxes, your Application must have one Radio button and one Display button controls: (1) Radio button is used to add customer’s name in mailing list or not, and (2) Display button, when clicked demonstrates the class in this Application. When you click Display button without entering any real data in tis GUI, the Application must show a message in a Message Box that ā€œInput string was not in a correct formatā€, which is shown in Figure 2 on page # 2. Then you click OK button to enter real data input in Application’s GUI. Your Application must have provision of Close and Clear buttons in its interface so that it could be possible to close it and clear all controls in its GUI. It is required that your GUI should be displayed at the Center of your computer’s monitor and your source code must have Comment Lines at appropriate places. Take a screen-shot of your GUI for each run, copy and paste it in a MS Word doc file.

In: Computer Science

***subject is marketing , please make answers long.. thank you so much<3 Marketing Plan From the...

***subject is marketing , please make answers long.. thank you so much<3

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points (2x5=10 Marks)

  1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

  1. Introduction about the business.
  2. Business vision and mission
  3. Business objective.
  4. Products and services offered

  1. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

  1. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

  1. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

  1. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

In: Operations Management

Please review the following scenario and place yourself in the position of the new Human Resource...

Please review the following scenario and place yourself in the position of the new Human Resource Manager for Acme Manufacturing. Once you understand the circumstances of the problems in this organization, please respond to the questions that the General Manager has posed.

Scenario: You just started work as the new Human Resources Manager for Acme Manufacturing, a Fortune 1,000 company. The job was vacant for 6 months prior to your hiring. You have wondered about this, especially since reading about employee harassment incidents and fights recently in the news.

The General Manager (GM) calls you into his office the minute you arrive. He shuts the door after saying a quick word of welcome and begins to tell you about an incident that happened last week that needs your immediate attention. The company's manufacturing operation runs three shifts of production workers so that the plant is operating 24/7. Over the past 6 months, hostilities have arisen between employees on the third and first shifts. What started out as jeering and criticisms by the first shift, claiming they have to clean up the mess and complete all of the work left undone by the third shift, has escalated to physical confrontations and altercations. Although the GM says that aggressive bantering back and forth is common for shift workers in manufacturing, he admits that he is worried about further violent escalation. The GM says he needs your help.

  • Where do you think that this evaluation should begin? In your reply, explain your reasoning.
  • Explain the different levels of disciplinary actions that will be used for the Acme Manufacturing Company. Your reply should include the levels of discipline and 1 example of a disciplinary action for each level.
  • How would you determine the disciplinary action appropriate for the employees involved in this scenario? Your response should include your reasoning.
  • Why would you draft policies and procedures associated with disciplinary actions for the workplace? Provide a minimum of 2 reasons in your response.
  • How would you ensure that the entire workforce is trained on these new policies and procedures? Provide 1 example in your response.

Write a 5–7-page memo to the GM that provides your responses to his questions above. Be sure to cite any references used in proper APA format.

In: Operations Management

You are a financial manager for Zoom Corp., which manufactures bicycles. In the most recent fiscal...

You are a financial manager for Zoom Corp., which manufactures bicycles. In the most recent fiscal year,

Zoom manufactured and sold 20,000 bicycles. Wheels, seats, and brake calipers are three components of

the bicycles currently manufactured by Zoom. Three different vendors have proposed to provide those

components to Zoom, and quoted prices (including shipping) for their delivery. Your task is to determine

which, if any, of these proposals should be accepted.

Prepare a make vs. buy incremental analysis for each possible course of action in an Excel worksheet. Your

grade will be based on the correctness of your answers, as well as the use of Excel. That is, where possible,

you should use formulas to get your answers, rather than keyed-in values. See your instructor for help with

Excel basics if you need it.

In a Word document, prepare a memo stating which of the proposals you suggest accepting, as well as the

basis for your conclusions. Also identify any nonfinancial factors you should consider before accepting any

of the outsourcing proposals.

Below is cost data for Zoom's production of wheels, seats, and calipers. Outside suppliers have offered to

provide wheels for $7.26, seats for $7.76, and calipers for $2.56 per piece. Both wheels and seats are branded

with the Zoom logo, and that logo will need to be added at the Zoom factory at a cost of $0.50 each for any

of these components that are outsourced. For all three components, 75% of the fixed costs are avoidable, and

will be eliminated if the component's production is outsourced. In addition, seats and calipers are both

produced out of the same small factory space. If both seats and calipers were outsourced, Zoom could lease

the space out and increase net income by $6,000 per year, while eliminating all fixed costs for the two

components.

Wheels

Seats

Calipers

Cost category

Direct materials

$138,000

$54,500

$90,500

Direct labor

97,000

71,500

41,500

Variable overhead

21,000

14,000

16,000

Fixed overhead

58,600

36,600

31,400

Total cost

$314,600

$176,600

$179,400

Units produced

40,000

20,000

80,000

Cost per unit

$7.87

$8.83

$2.24

Hints: Prepare incremental analyses for each component separately. Make wheels vs. buy wheels, etc. Since

there are additional implications to outsourcing both seats and calipers, do a make vs. buy analysis assuming

both are outsourced. A correct solution, then, will likely have at least four incremental analyses.

In: Accounting