Questions
1. The communication tools a company uses to pursue its advertising and marketing objectives is often...

1. The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________.
a. direct marketing
b. integrated marketing
c. promotion mix
d. competitive marketing
e. target marketing
2. Companies often make use of short-term incentives to encourage the purchase or sale of a product or service called ________.
a. direct marketing
b. sales promotions
c. personal selling
d. public relations
e. publicity
3. When most people think of marketing, they think first of the common form of paid, nonpersonal, presentation or promotion of ideas, goods, or services by an identified sponsor that is called ________.
a. sales promotion
b. advertising
c. direct marketing
d. personal selling
e. none of the above
4. Which of the five major promotion tools includes press releases and special events?
a. sales promotion
b. personal selling
c. direct marketing
d. public relations
e. publicity
5. The major promotion tool that includes catalogs, telephone marketing, kiosks, the Internet, and more is called ________.
a. sales promotion
b. direct marketing
c. affordable method
d. public relations
e. advertising
6. ________ includes point-of-purchase displays, premiums, discounts, coupons, specialty advertising, and demonstration.
a. Sales promotion
b. Direct marketing
c. Affordable method
d. Public relations
e. Advertising
7. The promotion mix is an integral part of a company’s marketing mix that includes all of the following EXCEPT ________.
a. product
b. competitor
c. price
d. place
e. promotion
8. Mass-media advertising routinely invests millions or even billions of dollars in reaching tens of ________ of customers with a single ad.
a. billions
b. thousands
c. millions
d. hundreds
e. tens
9. Major factors are changing the face of today’s marketing communications. Why is this happening?
a. Mass markets have fragmented; marketers are shifting away from mass marketing.
b. Vast improvements in information technology are speeding the movement toward segmented marketing.
c. Mass-media companies routinely invest millions of dollars in the mass media.
d. all of the above
e. none of the above
10. Moving away from ________, there has been a shift toward one-to-one marketing spawning a new generation of more specialized and highly targeted communications efforts.
a. mass marketing
b. advertising
c. direct marketing
d. pull strategy
e. push strategy
11. As mass markets have _______, marketers are shifting away from ________.
a. grown; promotion
b. fragmented; mass marketing
c. declined; fragmentation
d. fragmented; promotion
e. none of the above
12. Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today’s targeting strategies.
a. market; media
b. media; sales
c. narrowcasting; broadcasting
d. broadcasting; narrowcasting
e. advertising; word-of-mouth
13. The shift from mass marketing to targeted marketing, and the corresponding use of a larger, richer mix of communication channels and promotion tools ________.
a. is a great help to marketers
b. does not make a great deal of difference to marketers
c. can confuse the company’s images and brand positions
d. is decreasing in the marketplace
e. none of the above
14. When companies fail to ________ their various communications channels, consumers may become confused.
a. advertise
b. integrate
c. hodgepodge
d. label
e. utilize
15. All too often companies today have failed to ________ their various communications channels.
a. promote
b. rechannel
c. integrate
d. open
e. verify
16. Advertisers are now adding a broad selection of more specialized and highly targeted media to reach smaller consumer segments with more personalize messages. These media include all of the following EXCEPT ________.
a. specialty magazines
b. cable television channels
c. word-of-mouth
d. video on demand
e. pod casts
17. All companies now are doing ________ and ________.
a. less narrowcasting; more broadcasting
b. less broadcasting; more narrowcasting
c. less broadcasting; more word-of-mouth
d. less buzz marketing; more narrowcasting
e. all of the above
18. Consumers today are bombarded by commercial messages from a broad range of sources. But, consumers ________ the way marketers do.
a. don’t distinguish between message sources
b. are able to differentiate among messages sources
c. don’t care about buzz marketing
d. are not able to block out messages
e. block them all out
19. More companies are adopting the concept of ________. This carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products.
a. integrated marketing communications
b. integrated personal selling
c. integrated competitive method
d. nonpersonal communication channel
e. the Internet
20. Today, marketers are moving toward viewing communications as managing the ________ over time.
a. advertising agent
b. buzz marketer
c. promotions agent
d. customer relationship
e. cycle counter
21. Integrated marketing communications produces better communications ________ and greater ________ impact.
a. consistency; sales
b. sales; consistency
c. marketing; sales
d. variety; production
e. quality; customer
22. Integrated marketing communications involves identifying the target audience and shaping a well-coordinated ________ to elicit the desired audience response.
a. pull strategy
b. push strategy
c. promotional program
d. opinion leader
e. target market
23. The communication process should start with ________.
a. advertising
b. the competitive-parity method
c. public relations
d. an audit of all the potential contacts
e. publicity
24. Each of the following is one of the four major communication functions EXCEPT ________.
a. feedback
b. encoding
c. noise
d. response
e. all of the above
25. The actual HP printer/fax machine advertisement is called ________.
a. encoding
b. decoding
c. noise
d. message
e. medium
26. The communication channel through which HP moves its advertising messages from sender to receiver is called ________.
a. satellite system
b. media
c. the Internet
d. fax
e. modem
27. The receiver assigns meaning to the symbols encoded by HP in its advertisements through a process known as ________.
a. encoding
b. feedback
c. acknowledgement
d. decoding
e. none of the above
28. A consumer is reading a magazine with an HP advertisement, but is distracted from reading the advertisement or its key points. This unplanned static or distortion during the communication process is called ________.
a. noise
b. distraction
c. feedback
d. response
e. message response
29. The more the sender’s field of experience ________ with that of the receiver, the more ________ the message is likely to be.
a. varies; distinguishable
b. overlaps; effective
c. connects; ineffective
d. B or C
e. none of the above
30. The marketing communicator must ________ the consumer’s field of experience.
a. compete with
b. advertise
c. understand
d. direct
e. not be aware of​​​​​​​​
31. Marketing communicators must be good at ________ messages that take into account how the target audience _________ them.
a. receiving; encodes
b. decoding; encodes
c. encoding; decodes
d. retrieving; perceives
e. none of the above.

In: Economics

Where’s the Energy Solution(Mastering Physics Chapter 05: Work and Energy)

In this problem, we will consider the following situation as depicted in the diagram: A block of mass m slides at a speed v along a horizontal, smooth table. It next slides down a smooth ramp, descending a height h, and then slides along a horizontal rough floor, stopping eventually. Assume that the block slides slowly enough so that it does not lose contact with the supporting surfaces (table, ramp, or floor). You will analyze the motion of the block at different moments using the law of conservation of energy.

Part A

Which word in the statement of this problem allows you to assume that the table is frictionless?

Part B

Suppose the potential energy of the block at the table is given by mgh/3. This implies that the chosen zero level of potential energy is __________.

Part C

If the zero level is a distance 2h/3 above the floor, what is the potential energy of the block on the floor?
Express your answer in terms of some or all the variables m, v, h and and any appropriate constants.

Part D

Considering that the potential energy of the block at the table is mgh/3 and that on the floor is -2mgh/3, what is the change in potential energy ΔU of the block if it is moved
from the table to the floor?

Part E

Which form of the law of conservation of energy describes the motion of the block when it slides from the top of the table to the bottom of the ramp?

Part F

As the block slides down the ramp, what happens to its kinetic energy K, potential energy U, and total mechanical energy E?

Part G

Using conservation of energy, find the speed vb of the block at the bottom of the ramp.
Express your answer in terms of some or all the variables m, v, h and and any appropriate constants.

Part H

Which form of the law of conservation of energy describes the motion of the block as it slides on the floor from the bottom of the ramp to the moment it stops?

Part I

As the block slides across the floor, what happens to its kinetic energy K, potential energy U, and total mechanical energy E?

Part J

What force is responsible for the decrease in the mechanical energy of the block?

Part K

Find the amount of energy E dissipated by friction by the time the block stops.
Express your answer in terms of some or all the variables m, v, h and and any appropriate constants.

In: Physics

Capsim is a simulation of a business and gives the person the possibility to run a...

Capsim is a simulation of a business and gives the person the possibility to run a business as a manager before the actual business becomes into effect. During the simulation a person takes responsibility of a business and run the company as a manager. In addition, it gives the person the ability to see what a person can do better in order for their business to compete and be better with competitors.   Different things I had learned from business capsim. Some of them are Production, right marketing, research, and one of the most important one, finances.

Marketing is very important aspect of capsim. Marking is used to advertise the product that the business will be selling. For example, some people create web pages, rent billboard, and use social media to reach out to people in the community. Marketing is the main way how a business will reach to their customers. Customers would respond back base on the proper marketing in the community. In addition, the production and marketing would go together. When the business is advertising their product, the business has to assured that the business is providing what it is being advertised   Many times, word of mouth will be another way to reach client. Which it goes back to the production of the business, the customer is expecting to be blown out by the business. If that is achieved that customer is likely to referred the business to someone else. It is important to make the right impression on the first time.

Another important part is research. Research will help reach customers that are not being reached with billboard or advertisement. Research can be complete over social media, such as, Twitter, Instantgram , snapchat, facebook or other platform. Additionally, people are willing to try new places as long as they find the place is worth and the prices are right for them. I feel that research can help the business reach those goals and sustained them.

Finally, finances, which I feel is the most important of all. Finance is the center of the business. Without the proper capital the business can suffer and decline and missed clientele that could be reach. The reason I believe finances is the most important of all, if the business has money to spend, the business can make progress. The business can utilize money to do marketing and research in order to reach the proper client.

Responding to the comment above by my classmate. Response should be at least 200 words.

In: Operations Management

Individuals experience various mood states or emotions at varying times every day, both subtle changes and...

Individuals experience various mood states or emotions at varying times every day, both subtle changes and obvious changes, that can result in attitude alternations with both negative and positive effects and impair or facilitate performance. The connections in the brain between emotion and memory have been particularly interesting to researchers given that neural networks that are activated by mood states are linked with neural networks that process basic perceptual functions such as word processing. Dr. Siebert has conducted a number of research experiments inducing various mood states through the use of music and then studying the effects of mood on lexical processing. (Dr. Pennie S. Siebert) Research suggests that an individual’s mood state or emotion influences cognition and memory, but to investigate the influence of mood on cognition and memory, researchers must first be able to induce mood states in their research participants. One strategy for inducing mood is through the use of various types of music. To assess the effectiveness of mood induction, researchers divided participants into two groups and had them listen to a set of songs which had independently been rated as upbeat and cheerful (to induce happiness) or a set of songs that had been rated as somber and mournful (to induce sadness). After listening to the music (happy or sad), participants were asked to complete a self-evaluation of their mood by drawing an X to represent their position on a line with happy at one end and sad at the other. Lines were then measured in distance from the sad end of the scale, creating a mood score wherein higher scores indicated happier mood and lower scores indicate a sad mood. Research Question: Is there a difference in mood between subjects who listen to happy music versus sad music? Sad: 1.20, 3.20, 2.10, 2.10, 4.90 Happy: 5.20, 6.10, 4.10, 4.10, 5.80 1. Write null and alternative hypotheses (in words and notation) appropriate for this research scenario. 2. Compute an independent samples t-test to test the hypotheses, use an α = .05, two-tailed. Clearly describe the independent and dependent variables. How do you identify M1 and M2? 3. Calculate r2 measure of effect size and 95% confidence interval. 4. Write a results paragraph that interprets and explains the results of your test.

In: Statistics and Probability

You have the following financial statements for two building companies and have been asked to compare...

You have the following financial statements for two building companies and have been asked to compare them:

Income statements for the year to 31st December 2019

Potts Ltd

Tony Ltd

£`000

£`000

Sales

3500

3880

Cost of Sales

(900)

(1000)

Gross Profit

2600

2880

Operating expenses

(560)

(790)

Operating Profit

2040

2090

Interest Payable

(57)

(76)

Profit Before Taxation

1983

2014

Taxation

(80)

(68)

Profit After Taxation

1903

1946

Dividends

(35)

(42)

Retained Profits

1868

1904

Statements of financial position as at 31st December 2019

Potts Ltd

Tony Ltd

£`000

£`000

Non-current assets

3,056

3,768

Current assets

Inventories

350

245

Trade receivables

270

257

Cash at bank

120

80

Less: Current liabilities

Trade payables

(70)

(65)

Taxation

(68)

(42)

Non current liabilities

Long-term loan

(800)

(1000)

Net assets

2,858

3,243

Shareholders' funds

£1 ordinary shares

700

800

Retained earnings

2,158

2,443

2,858

3,243

Additional information:

  • All purchases and sales were on credit”

Required:

  1. Calculate the following ratios for each company.

  1. Pre-tax Return on Equity (use total shareholders’ funds as your denominator)
  2. Operating profit margin
  3. Net profit (before tax) margin
  4. Trade receivable (debtor) period in days
  5. Current ratio
  6. Acid test ratio (Quick ratio)
  7. Gearing ratio (use debt + equity as your denominator)
  8. Interest cover
  9. Dividend cover
  10. Dividend per share (in pence)

[30 marks]

  1. “Amy Ltd supplies, installs and maintains burglar alarms systems for business clients. The accountant has provided a horizontal analysis and is concerned about the firm's performance.”

Amy Ltd: comparison to previous year

2017

2018

2019

Accounts receivable

1.20%

8.2%

7.4%

Inventory

8.4%

1.7%

4.9%

Sales

-3.0%

1.2%

5.4%

Non-current assets

2.3%

4.8%

7.6%

Borrowings

3%

9.8%

19.8%

Required: provide a brief report on the results of the analysis? Comments should include any concerns you may have.

(Maximum word count: 100)

In: Accounting

John Hoke owns Hoke’s Spokes, a bicycle shop. Most of John’s bicycle sales are customer orders....

John Hoke owns Hoke’s Spokes, a bicycle shop. Most of John’s bicycle sales are customer orders. However, he also stocks bicycles for walk-in customers. He stocks three types of bicycles: 1) road bike, 2) e-bike and 3) mountain bike. From his overseas supplier, the cost to obtain each type of bike are: road bike $1,200, e-bike $1,700 and mountain bike $900. He sells road bikes for $1,800, e-bikes for $2,100 and mountain bikes for $1,200. His profit is the difference between sales price and cost. He has $12,000 available this month to import bikes. Each bike must be assembled; a road bike requires 8 hours to assemble, an e-bike requires 12 hours and a mountain bike requires 16 hours. He estimates that he and his employees have 120 hours available to assemble bikes. He has enough display space in his store for 20 bikes this month. Based on past sales, John wants to stock at least twice as many mountain bikes as the other two combined because mountain bikes sell better.

(a) Formulate a linear programming model for this problem and write it down in the space here:

(b) Solve the linear programming model formulated in (a) using “solver” tool in Excel, making sure to request an answer report and a sensitivity report (attach these reports to the Word file). What is the optimal number of each type of bike to import? Road bike ____ e-bike ____ Mountain bike _____

(c) Should John Hoke try to increase his budget for purchasing bikes, or is it better for him to rent extra space to stock more bikes or is it better to increase labour hours to assemble bikes? Why? John is better to increase the assembly hours he has available

(d) By how much would the profit margin (in $) have to rise on an e-bike before it would be optimal to include at least one e-bike in John’s import order? Explain your answer.

(e) Suppose that John’s employees went on strike and demand an increase of $5 per hour. Can he afford to pay them? Explain your answer.

In: Economics

A study was conducted to investigate the concentration of hydrophobic organic substances such as Aldrin in the Wolf River in Tennessee.

 

Write a report on your answer to the following question.Your report need be typed using a text editor (such as Word document) with the relevant MINITAB outputs and plots copied and pasted onto the document. The answer should include
1.Description of the sample data including the study variables, design and study units
2.Details of the research question
3.The choice of the hypothesis test with justification
4.Exploratory data analysis including:
-Appropriate summary statistics from MINITAB-Appropriate plots from MINITAB with interpretation
-Any comments regarding trends in the data to support the research question
4.The null and alternative hypotheses of the hypothesis test
5.Details of the formal statistical analysisincluding:
-Informationon the test statisticandthe underlying distribution,
-Relevant MINITAB output for the test
-The test statistics, p-value and confidence intervals with appropriate interpretation
6.Test decision and conclusion
7. Assumptions of the hypothesis test including:
-Details of the assumptions
-Relevant MINITAB outputs with interpretation
-Conclusion
8.Summary of results and further comments if any.
ANALYSIS
All analysis must be undertaken in MINITAB

A study was conducted to investigate the concentration of hydrophobic organic substances such as Aldrin in the Wolf River in Tennessee. Aldrin concertation measurements (in nanograms per litre) were taken downstream of an abandoned dump site that had previously been used by the pesticide industry to dispose of its waste products. It was expected that Aldrin concentration might have a nonhomogeneous vertical distribution in the river because of differences in density between these compounds and water and because of the adsorption of these compounds on sediments, which could lead to higher concentrations on the bottom. As a results water samples from surface, mid depth and bottom of the river were collected at random and measured for Aldrin concentration.The following data were obtained:

Surface Mid-depth Bottom
3.08 5.17 4.81
3.58 6.17 5.71
3.61 6.26 4.9
4.31 4.26 5.35
4.35 3.17 5.26
4.7 3.76 6.26
3.67 4.76 3.76
4.87 4.9 8.07
5.47 6.57 8.79
4.35 5.17 7.3

At 5% level of significance, test fora difference in mean Aldrin concertation among the three depth levels;if there is a difference identify which depth levels have produced the difference

In: Statistics and Probability

Learning Outcome: please long answer and no hand writing 3. Describe the impact of diversity and...

Learning Outcome: please long answer and no hand writing

3. Describe the impact of diversity and the changing workforce on organizations and organizational performance.

4. Examine the role of HR as a strategic partner in an organization

Assignment Workload:

This assignment is an individual assignment.

The word count for this assignment must be between 800 to 1000 words

Case Study

B.R Investments is a reputed finance company having 15 branches in different part of the country. In the home office there are more than 200 employees. This company has a performance rating under which the employees are rated at six months intervals by a committee of two executives. Graphic scales have been used as means of appraisal. The qualities considered are responsibility, initiative, and interest in work, leadership potential, co-operative attitude and community activity. After the performance is evaluated, the ratings are discussed with the concerned employees by their immediate boss who counsels them. The ratings aroused to influence promotions and salary adjustments the employees and also as a criterion for assigning further rating for them.

Recently three employees of the company called on the company’s president to express their dissatisfaction with the ratings they had received. Their scores and composite ratings had been discussed with them. Because their ratings were comparatively low, they had been denied annual increments in salary. Approximately, two thirds of all the employees received such increments. The aggrieved employees argued that their ratings did not accurately represent their qualifications or performance. They insisted that “community activity” was not actually a part of their job and that what they do off the job is none of the company’s business. They expressed their opinion that employees should organize union and insist that salary increase be automatic.

The threat of a union caused concern to the officers of the company. This particular experience convinced the top officers that ratings may represent a serious hazard to satisfactory relationship with employees. Even the chief executive finds that performance appraisal is a dangerous source of friction and its hazards outweigh its values; so it should be discontinued altogether.

Questions:

1. How far do you agree with the management that performance appraisal should be discontinued?

2. If you were the HR manager, how would you tackle the situation?

3. What modifications would you suggest in the performance appraisal system of the company?

In: Economics

this assignment requires you to interview one person and requires an analysis of your interview experience....

this assignment requires you to interview one person and requires an analysis of your interview experience. Part I: Interview Select a patient, a family member, or a friend to interview. Be sure to focus on the interviewee's experience as a patient, regardless of whom you choose to interview. Review The Joint Commission resource which provides some guidelines for creating spiritual assessment tools for evaluating the spiritual needs of patients. Using this resource and any other guidelines/examples that you can find, create your own tool for assessing the spiritual needs of patients. Create a survey to assess the subject's spiritual need during the interview. The spiritual needs assessment survey needs a minimum of five questions that can be answered during the interview. During the interview, document the interviewee's responses. Submit the transcript of the interview. The transcript should include the questions asked and the answers provided. Be sure record the responses during the interview by taking detailed notes. Omit specific names and other personal information from the interview. Part II: Analysis Write a 500-750 word analysis of your interview experience. Be sure to exclude specific names and other personal information from the interview. Instead provide demographics such as sex, age, ethnicity, and religion. Include the following in your response: What went well? What would you do differently in the future? Were there any barriers or challenges that inhibited your ability to complete the assessment tool? How would you address these in the future or change your assessment to better address these challenges? Describe the spiritual experience you had with your patient, family member, or friend using this tool. How does this tool allow you to better meet the needs of your patient? Did you discover that illness and stress amplified the spiritual concern and needs of your interviewee? Explain your answer with examples. Submit both the transcript of the interview and the analysis of your results. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

In: Nursing

Morrow Enterprises Inc. manufactures bathroom fixtures. The stockholders’ equity accounts of Morrow Enterprises Inc., with balances...

Morrow Enterprises Inc. manufactures bathroom fixtures. The stockholders’ equity accounts of Morrow Enterprises Inc., with balances on January 1, 20Y5, are as follows:

Common stock, $20 stated value (500,000 shares authorized, 369,000 shares issued) $7,380,000
Paid-In Capital in Excess of Stated Value—Common Stock 848,700
Retained Earnings 33,497,000
Treasury Stock (23,300 shares, at a cost of $18 per share) 419,400

The following selected transactions occurred during the year:

Jan. 22 Paid cash dividends of $0.08 per share on the common stock. The dividend had been properly recorded when declared on December 1 of the preceding fiscal year for $27,656.
Apr. 10 Issued 72,000 shares of common stock for $24 per share.
Jun. 6 Sold all of the treasury stock for $26 per share.
Jul. 5 Declared a 2% stock dividend on common stock, to be capitalized at the market price of the stock, which is $26 per share.
Aug. 15 Issued the certificates for the dividend declared on July 5.
Nov. 23 Purchased 30,000 shares of treasury stock for $20 per share.
Dec. 28 Declared a $0.12-per-share dividend on common stock.
31 Closed the two dividends accounts to Retained Earnings.
Required:
A. Enter the January 1 balances in T accounts for the stockholders’ equity accounts listed.
B. Journalize the entries to record the transactions, and post to the eight selected accounts. No post ref is required in the journal. Refer to the Chart of Accounts for exact wording of account titles.
C. Prepare a retained earnings statement for the year ended December 31, 20Y5. Assume that Morrow Enterprises had net income for the year ended December 31, 20Y5, of $1,090,000. For those boxes in which you must enter subtractive or negative numbers use a minus sign. The word “Less” is not required.*
D. Prepare the Stockholders’ Equity section of the December 31, 20Y5, balance sheet. For those boxes in which you must enter subtractive or negative numbers use a minus sign.*
* Refer to the list of Amount Descriptions provided for the exact wording of the answer choices for text entries.

In: Accounting