1-Explain the difference between promotion and advertising.

2-Why might it make sense for a hotel chain to shift some of its advertising dollars to public relations?

Please answer each question in 350-500 words.

If you were running the organization(Hotel Management Group), what changes would you make and why?

Hassle-Free Web is bidding to provide web hosting services for Hotel Lisbon. Hotel Lisbon pays its current provider $10,400 per year for hosting its web page, handling transactions, etc. Hassle-Free figures that it will need to purchase equipment worth $14,800 up front and then spend $1,800 per year on monitoring, updates, and bandwidth to provide the service for 33 years. If Hassle-Free's cost of capital is 9.7 %, can it bid less than $10,400 per year to provide the service and still increase its value by doing so?

Hassle-Free can bid as low as $?

The following linear regression model can be used to predict ticket sales at a popular water park (the correlation is significant).

Ticket sales per hour = -631.25 + 11.25(current temperature in °F)

Choose the statement that best reflects the meaning of the slope in this context.

Group of answer choices

The slope is slippery.

The slope tells us that a one degree increase in temperature is associated with an average increase in ticket sales of 11.25 tickets.

The slope tells us that if ticket sales are decreasing there must have been a drop in temperature.

The slope tells us that high temperatures are causing more people to buy tickets to the water park.

A study of the career paths of hotel general managers sent questionnaires to an SRS of 250 hotels belonging to major U.S. hotel chains. There were 129 responses. The average time these 129 general managers had spent with their current company was 10.33 years. (Take it as known that the standard deviation of time with the company for all general managers is 2.1 years.)

(a) Find the margin of error for an 85% confidence interval to estimate the mean time a general manager had spent with their current company: _____ years

(b) Find the margin of error for a 99% confidence interval to estimate the mean time a general manager had spent with their current company: _____ years

Consider the following two products: ‘coffee’ sold in a café and ‘hotel accommodation’ in Sydney during the Olympic Games. Which product would have a higher price elasticity of supply in absolute value? Explain your answer including identifying the determinant of elasticity. (1 mark) – Word count 60

GIVE THE ANSWER WITH THE DETERMINENTS OF SUPPLY. SUCH AS

1.Length of time involved in production.

2.Availability of inputs.

3. Existing capacity.

4. Inventories held.

5. Type of industry.

ALSO INCLUDE WHAT KIND OF PRICE ELASTICITY OF SUPPLY IS COFFEE AND HOTEL ACCOMMODATION (INELASTIC/ELASTICS/PERFECT ELASTIC/PERFECT INELASTIC/UNIT ELASTIC ETC)

At year-end (December 31), Chan Company estimates its bad debts as 0.60% of its annual credit sales of $665,000. Chan records its Bad Debts Expense for that estimate. On the following February 1, Chan decides that the $333 account of P. Park is uncollectible and writes it off as a bad debt. On June 5, Park unexpectedly pays the amount previously written off.
Prepare Chan's journal entries for the transactions.

• Record the estimated bad debts expense.
• Wrote off P. Park's account as uncollectible.
• Reinstated Park's previously written off account.
• Record the cash received on account.

6 Food AND Beverage

As you learned in your Reading, procurement or purchasing is the precursor to the rest of the foodservice management system. In this Journal assignment, you will decide both a purchasing method and process based on your understanding of the readings. Read the scenario and address the checklist items in a thorough response. Scenario: You are the new Beverage Manager at a new large hotel that has banquets and has several restaurants. You are tasked with deciding on the purchasing method and process for purchasing all the alcoholic beverages at the hotel. Checklist: Identify and explain the purchasing method will you use and why. Provide the purchasing process will you use and explain why.

250 word minimum

QUESTION ONE
The data below represent statistics and probability end of semester examination marks of 30
students randomly selected from the population of students who registered for probability and
statistics during 2018/2019 academic year.
16 51 36 45 23 48
37 19 28 28 25 36
76 22 27 18 28 42
38 47 44 29 37 42
27 33 35 46 28 27
Using sturge’s approximation rule with all your answers in one decimal place,
construct a frequency distribution table as follows
Class
Boundary
Tally Frequency Class
midpoint
CF FX FX^2
Calculate the coefficient of skewness for the data set and interpret our result.

QUESTION TWO
Suppose that the operations manager of a nose mask packaging delivery service is
contemplating the purchase of a new fleet of trucks during this COVID-19 period. When
packages are efficiently stored in the trucks in preparation for delivery, two major constraints
have to be considered. The weight in pounds and volume in cubic feet for each item. Now
suppose that in a sample of 200 packages the average weight is 26.0 pounds with a standard
deviation of 3.9 pounds. In addition suppose that the average volume for each of these
packages is 8.8 cubic feet with standard deviation of 2.2 cubic feet. How can we compare the
variation of the weight and volume?

QUESTION THREE
The marketing director of GH HOTEL was interested in studying the intention of consumers
to visit their facility after the president has fully lifted the restriction on public gathering in
2020 and as a follow- up, whether they in fact actually visited. Suppose that a sample of 1000
household was initially selected and the respondents were asked whether they planned to visit
GH HOTEL. Twelve months later the same respondents were asked whether they actually
visited the hotel. The results are summarized in the table below
Planned to visit
Actual visit
Yes No Total
Yes 200 50 250
No 100 650 750
Total 300 700 1000
i. Draw a tree diagram to represent the information in the table.
ii. Find the probability of selecting a respondent who actually visited GH HOTEL.
Interpret your answer in a simple single sentence.
iii. Find the probability of panned visit or actual visit.
iv. Calculate the probability that a respondent actually visited GH HOTEL given that he
or she planned to visit GH HOTEL

Mindy Lee was a software engineer who worked for a company that is known for its inventory management software suite. She specialized in designing interfaces that help a business migrate its inventory data to cloud computing. Mindy has loved the Internet since her school years; she used email and browsers before any other kid in her class. She books all her travel arrangements online, including flights, car rentals and hotel rooms. Mindy has inherited money and invested in a small hotel, the Sunrise, a 140-room independent, limited service midscale property. She has 80% ownership and her silent partner owns the other 20%, allowing Mindy total control in operating decisions. The hotel has a lot of potential, as the area in which it is located is popular with tourists. There are two similar hotels nearby. Over the years, however, it has struggled to gain market share. The previous owner, an old hotelier, had refused to consider a franchise agreement, hoping to compete on service quality and reputation. The average annual occupancy at the Sunrise for the last two years (prior to Mindy’s ownership) was 40%. The average rate for the last two years (prior to Mindy’s ownership) was $130. Mindy doesn’t pretend to know how to run a hotel’s daily operations, but is convinced that she can boost sales by embracing OTAs to sell her rooms. She pins her high hopes on working with Expedia. After her first two quarters (6 months) of being in charge, monthly occupancy has averaged 70%-a significant improvement. The hotel’s CPOR (cost per occupied room) is unchanged, at $40. Her ranking on Expedia has the hotel on the first page for guest searches. Overall hotel ADR however, has dropped significantly to $110, even before Expedia’s 25% margin is factored in. As agreed with the Expedia Market Manager, the hotel is selling its rooms at a lower rate on Expedia vs. their own website (Sunrise.com), for additional exposure. Almost all rooms are now being booked on Expedia. Even regular guests no longer use the Sunrise website.

Using case study format (see rubric), address the situation. Your submission should be 2 pages, double spaced, not including references and cover page. Here are some points to consider / incorporate: Rate parity, positioning vs comp set, distribution costs, conversion to Brand.com, service levels, ADR vs. RevPAR, GOPPAR.

As a consultant, brought in to make recommendations, what do you think Mindy should do, and why?