1.What does it mean if a company's website has a high bounce rate?

Multiple Choice

• Potential customers who click on their ad are only visiting the company's home page.

• Potential customers are not clicking on their ad and are instead clicking on the ads of their competitors.

• Potential customers are clicking on their ad and the company's website is holding their interest enough for them to explore other page links.

• The company's website ranks high in a search engine's unpaid results.

• The company has successfully engaged customers to pass along information to other potential customers.

2. In a study of over 30,000 Internet consumers from 60 countries, what percentage of respondents trusted recommendations from people they know?

Multiple Choice

• 42 percent

• 51 percent

• 58 percent

• 72 percent

• 83 percent

3. Which of the following represents earned media?

Multiple Choice

• the selling company's social media

• advertising on television, in print, and on the radio

• branded websites and brochures

• television news, newspaper articles, and reviews

• advertising on mobile devices, on billboards, and online

4. Social media could be used to deliver which of the following types of content?

Multiple Choice

• insider knowledge

• educational content

• humor

• customer service

• All these answers are correct.

You are the CEO of a mid-size manufacturing company that produces sporting equipment. For several years, you have been struggling to keep your company profitable in an increasingly competitive market. The company is the major employer in your small city of 35,000 people. It is critical to the city’s economy.

Recently, a major sporting equipment company informed you of their desire to acquire your company. There are many possible advantages to such an acquisition. It could save the company. A team from the larger company has begun working with you, your management team, and your Board to hammer out the details for this proposed acquisition. Everyone on your side is favorable to this move and the other company’s terms seem generous.

As with many consumer product businesses, annual revenues for your company are dependent on strong holiday sales. A few days ago, the VP for Quality Assurance and a few of the engineers reported that they had discovered a defect in the safety helmets you produce. The report further indicated that there is a small percentage chance that a portion of the helmet support webbing could fail in a severe crash. There is an even smaller chance of an injury resulting from such a failure since most of the supports would remain intact. Also, it is industry knowledge that no helmet can protect against the most catastrophic of crashes. To date, no injuries have been reported for consumers wearing your helmets. These helmets account for about 60% of the company’s revenues. It is late August and you are already fulfilling the holiday orders for most of your large retail chain customers. You have some decisions to make.

You reflect on the fact that a major dip in revenue could jeopardize the pending acquisition. Furthermore, given the timing, such a loss of revenue could endanger the company as it now exists. It might even make it necessary to enter into bankruptcy. The economic impact on your employees and on the city at this time of year would be disastrous.

What should you do?

You can order that all current production be stopped, pay overtime to your engineers to design a fix, and pay overtime to the operators to catch up from the lost production time. This will result in lower profits, but they would likely be manageable.

You can pay shipping costs for all inventories already delivered to your retail merchant customers so that the helmets can be returned for expedited modifications and redelivered in time for the holiday sales. This would have a greater negative impact on profits.

You could issue a public recall of all defective helmets. This would be devastating for both revenues and profits and would most likely kill the proposed acquisition

Write a short essay. What would you do? What stakeholders would be harmed and which ones would likely benefit. Why would you choose this course of action? What are the ethical implications of your decision?

What are the costs for this economics class: What are the fixed costs? What are the variable costs?

3. Discuss the advantages and disadvantages for each of the following: a sole proprietorship, a partnership, and a corporation.

4. What is the price of Google stock currently today? What has caused the change in price since its 2004 IPO at $85/share? How has its price fluctuated over the past two weeks?

5. What economic or financial changes do you feel you will personally see from our current economic environment and coronavirus situation?

Your assignment is to read the Epidemiology research paper, “Mobile phone use and the risk of acoustic neuroma” (Lönn et al., 2004), for the next class. Te next time class meets, there will be a class discussion led by the instructor. Te questions below will help you prepare for this discussion. Questions 1. Compare the scientifc data given in the press articles with those in the scientif c paper. 2. Do you think cell phone use is hazardous to human health? 3. Based on this information, are you going to avoid using cell phones in the future?

"Revenue Recognition"

The revised revenue recognition accounting standard employs a five-step process to achieve the core principle to recognize income upon the transfer of promised goods or services. Use the Internet or Strayer Library to research a company that bundles a product and a service. Examine income recognition of the bundled product and service for the company by addressing each step in the five-step process for revenue recognition. Give your opinion on the most critical step for accurately reporting revenue in the five-step process. Provide support for your response

O’Brien Company manufactures and sells one product. The following information pertains to each of the company’s first three years of operations: Variable costs per unit: Manufacturing: Direct materials $ 29 Direct labor $ 15 Variable manufacturing overhead $ 6 Variable selling and administrative $ 4 Fixed costs per year: Fixed manufacturing overhead $ 520,000 Fixed selling and administrative expenses $ 190,000 During its first year of operations, O’Brien produced 97,000 units and sold 72,000 units. During its second year of operations, it produced 81,000 units and sold 101,000 units. In its third year, O’Brien produced 84,000 units and sold 79,000 units. The selling price of the company’s product is $74 per unit. 2. Assume the company uses variable costing and a LIFO inventory flow assumption (LIFO means last-in first-out. In other words, it assumes that the newest units in inventory are sold first): a. Compute the unit product cost for Year 1, Year 2, and Year 3. b. Prepare an income statement for Year 1, Year 2, and Year 3.

Answer A &B&C USING CHARTS

Lock-Tite Company

Jobs Report – Traditional OH allocation (Direct Labor Dollars)

Year Ending December 31

1. Comparing the Gross Margin percentages of the jobs under the Activity Based Costing system, which job is more attractive for Lock-Tite to sell? Could the company be overcharging their customers for this job? Explain using complete sentences and 30 to 50 words.

1. b. Do you think the company’s policy of using a factor times direct material costs to set selling prices is a good policy? What would change if they used “total costs” to establish selling prices? What other information might be helpful to make this decision. Make sure you explain your answer using full sentences and 30 to 50 words.

1. c.Should Lock-Tite Company switch to ABC method? Explain how it may or may not help manage their company. Use complete sentences and 30 to 50 words.

How to create customers' accounts in Sage 50 and make entries in there? Create five customers with distinctive names to identify later in your created company and enter four transactions of credit sales in their individual accounts and write down the steps.

If a cell phone company conducted a telemarketing campaign to generate new clients, and the probability of successfully gaining a new customer was 0.05, what are the probabilities that contacting 25 potential new customers would result in at least 5 new customers?