Theoretical question:

What is the Research Purpose, Objective, and Design?

Also: What is the sampling method & size, data collection method as well as data analysis & Presentation?

The American Conservatory theater, a major repertory theater located in San Francisco, was completing its tenth season. The management team at ACT decided to conduct a major research study, intended to help their planning effort. A questionnaire was deceloped and mailed to their approximately 9,000 season subscribers. A return rate of 40% was obtained. A sample of 982 of these turned questionnaires was selected for analysis.

One of the major interest ACT management was in developing an understanding of the dynamics of the process whereby individuals became ACT subscriber. To assist in this process, whereby individuals became ACT suscribers. To assist in this this process, the sample was divided into four different groups according to their behavior pattern over the 5 seasons.

1. Continual subscriber (32%)- subscribed all 10 seasons

2. Gradual 31%- one or more seasons of attendance followed by becoming a suscriber

3. Sudden 21%- became a subscriber without attending prior performance

4. miscellaneous patterns 21%

The existence of a substantial "sudden subscriber" group was surprising and ran counter to conventional belief among theater managers that people were first enticed to attend a few performances at a particular theater and only after they had some positive experiences with this theater would they become suscribers.

The next step in the research study was to attempt to identify characteristics of the continual, gradual, and sudden subscriber groups that might be of use in understanding the segment differences and as inputs in the development of audience building and retention programs. Five variables appeared to be useful in this regard.

1. Years resident in the San Francisco Bay Area, measured on a scale ranging from 1= two years or less to 5= more than 20 years.

2 Age of suscribers, measured on a scale ranging from 1=25 years old or less to 5= more than 65 years old.

3.Household income, measured on a scale ranging from 1=50,000 per year.

4. whether the subscriber spend more than 20 hours each week watching TV, measured as a dummy variable: 1 if yes, 0 ifno

5. attendence at 6 other institutions that is ballet, civic light, opera, DeYoung museum, museum of modern art, opera, and symphony. The attendance score is the number of the six different activities that the respondent attended at least once in the previous year

Please add formula answer included

1. Bill sold 3 times as many cars as Doug last month. Laurel sold 45 cars, which was 1 1/2 times as many cars as Bill. How many cars did Doug sell? answer is 10 cars
2. 2. The local grocery store sells two cans of soup for $1.28. It has a special sale of six cans for $3.12. A customer buys 12 cans at the special sale price. How much did the customer save over the regular price? answer is 1.44

3. A hotel has 15 floors. Each floor has 26 single-person rooms and 38 two-person rooms. What is the total guest capacity at the hotel? answer is 1530

4. Linda leaves Boise to travel the 2,160 miles to Austin, driving at a speed of 55 mph. Mark leaves Austin driving the same 2,160 mile route to Boise at 65 mph. How many miles will Mark have traveled when they meet? (Hint – distance = speed x time) answer is 1170 miles

5. Autzen Stadium in Eugene holds 59,000 screaming Duck fans. The games have been sold out for years. 18,500 fans walk to the game, 12,000 take the local bus and the remainder drive and park at the stadium. The average car brought 4 people. On average, how many cars parked at the stadium? answer is 7125

6. You are in charge of organizing the annual stockholders’ meeting and luncheon for your company, Making Big Bucks Now. The meal will cost $13 per person, entertainment will cost $2,100, facility rental is $880, invitations and annual reports printing costs are $2,636, and other expenses come to $1,629. If 316 stockholders plan to attend, what is the total cost of the luncheon? What is the cost per stockholder? answer is $11,353 and also $35.93

8. Peter Griffin calculates that his portfolio's risk, as measured by the standard deviation, is 19.67%. His portfolio is made up of many stocks from just two companies, South Park Company and Quahog Company. South Park Co.'s returns have a standard deviation of 12.9% and Quahog Co.'s returns have a standard deviation of 28.84%. If the weight of Quahog Co. in his portfolio is 48.21%, what is the correlation between the returns of Quahog and South Park.

9.

A portfolio has an excess return of 15.9 % and a standard deviation of 15.23 %. What is the Sharpe Ratio for this portfolio?

3. Design and draw a circuit using the cascade system to operate two cylinders (A and B) which, on the operation of a start valve, produces the sequence A – B + B – A+. The cylinders should park in the positions B – A + when the start switch is in the ‘off’ position.

4. Modify the circuit designed for question 3 to provide an emergency stop which will park both cylinders in the extended position (i.e. A + B +).

5. Modify the circuit designed for question 3 to provide a fail safe. The fail safe should:

(a) act in the event of a reduced pressure at inlet to the group selecting valve

(b) park the cylinders in the retracted position

Investment Timing Option: Decision-Tree Analysis Kim Hotels is interested in developing a new hotel in Seoul. The company estimates that the hotel would require an initial investment of $22 million. Kim expects the hotel will produce positive cash flows of $3.74 million a year at the end of each of the next 20 years. The project's cost of capital is 12%.

What is the project's net present value? A negative value should be entered with a negative sign. Enter your answer in millions. For example, an answer of $1.2 million should be entered as 1.2, not 1,200,000. Round your answer to two decimal places. $ million

Seong Hotels is interested in developing a new hotel is Seoul. The initial investment of the project is $20 million, but cashflows could differ if the government imposes a hotel tax. There is a 60% chance a hotel tax will be imposed and cash flows would be $2 million per year for 20 years. However, there is a 40% chance there will not be a tax imposed so cash flows would be $4 million per year for 20 years. They will not know if the tax will be imposed until next year. What is the project's expected NPV if they wait and implement the project one year from now? Cost of capital is 10%.

8. Consecutive losses of Ocean Park since 2016 and steadily losing visitors expose the park to the risk of forced closure in June if without the rescue money from the government.  Basing on the economic concepts/theories that you have learnt in the course and the information given here, explain why it has to close?

An amusement park wants to assess how much money its patrons intend to spend at the park today (aside from the price of admission). You will use convenience sampling.

1. Explain how you would select the sample.

2. Explain how you would gather the data.

The Royal Hotel is being sold. The underwriter requests the pro forma statements showing future projected cash flows from the hotel owner. If the underwriter only uses this information, (a) which approach to valuation are they using? Please also (b) name and (c) briefly describe the other two approaches.

A hotel runs several advertisements in the student newspaper of a local university, promoting its Sunday brunch menu. The ads increase the number of people visiting its restaurant, but only slightly.  Is the campaign necessarily a failure? What other goals might the hotel have for this advertising campaign? (Answer thoroughly.)