Topic: Media activity

Now you are employed as the public relations officer of an information technology company. The company is going to promote a new product at early in November 2020. Being the PR officer, your assignment is to propose a press conference for the promotion of the new product at the end of October 2020.

Your assignment should include:

1. Introduction/background of the company (under 100 words)
2. Brief description of the new product with news value (under 70 words)
3. Illustration of the press conference including the objectives, target audiences and the three stages from preparation to after the event. (about 730 words in essay forms)
4. Conclusion (under 100 words)
5. (Whatever the product is, it must be new and technological)

Case 4: New Retail Strategy September 2010: American retailers are cutting expenses to maintain stable profits through what is increasingly looking like another challenging holiday season. Approaching the 2010 holiday season, stores are looking for ways to maintain profit margins. Wal-Mart Stores Inc. reported a 3.6 percent gain in second-quarter earnings on August 17, 2010 and raised its annual profit forecast, despite notching negative sales at U.S. stores open at least a year for the fifth consecutive quarter. Home Depot Inc. reported a 6.8 percent quarterly profit jump despite a moderate same-store sales boost of 1.7 percent, and also raised its full-year profit forecast, even as it lowered annual revenue projections. How can you increase earnings with tighter revenue? By reducing costs. Wal-Mart is cutting advertising budgets and resuming its traditional “everyday low prices” strategy after aggressive temporary “rollback” price cuts failed to stimulate new sales. The top retail chains are adapting to the prolonged economic slowdown by reducing employee work hours, maintaining thin inventories, and squeezing costs out of supply chains. Although retail executives have been planning conservatively for months, many had expected the economy to show signs of improvement by this point. Abercrombie & Fitch Co. plans to close 60 of its 1,098 stores this year and 50 next year. The teen retailer reported a 5 percent jump in quarterly same-store sales, but noted that average prices fell 15 percent as stores wage price wars to wrest a bigger share of back-to-school budgets. Urban Outfitters Inc., the apparel company for twenty-somethings that also operates Anthropologie and Free People, voiced similar cautions. Saks Inc. said Tuesday it was closing luxury department stores in Plano, Texas, and Mission Viejo, California, after reporting a quarterly loss of $32.2 million.

Why don’t the stores raise prices to increase demand?

What cost is Abercrombie cutting?

Why would stores wage price wars in a declining economy? Is cost cutting in a recession a good strategy? Explain.

What does it mean when a recovery takes place?

Amy Dyken, controller at Sheridan Pharmaceutical Industries, a public company, is currently preparing the calculation for basic and diluted earnings per share and the related disclosure for Sheridan’s financial statements. Below is selected financial information for the fiscal year ended June 30, 2020. Sheridan Pharmaceutical Industries Selected Balance Sheet Information June 30, 2020 Long-term debt Notes payable, 10% $1,010,000 9% convertible bonds payable 5,090,000 10% bonds payable 6,060,000 Total long-term debt $12,160,000 Shareholders’ equity Preferred stock, 6% cumulative, $50 par value, 93,000 shares authorized, 23,250 shares issued and outstanding $1,162,500 Common stock, $1 par, 9,900,000 shares authorized, 990,000 shares issued and outstanding 990,000 Additional paid-in capital 3,930,000 Retained earnings 6,020,000 Total shareholders’ equity $12,102,500 The following transactions have also occurred at Sheridan. 1. Options were granted on July 1, 2019, to purchase 190,000 shares at $16 per share. Although no options were exercised during fiscal year 2020, the average price per common share during fiscal year 2020 was $20 per share. 2. Each bond was issued at face value. The 9% convertible bonds will convert into common stock at 50 shares per $1,000 bond. The bonds are exercisable after 5 years and were issued in fiscal year 2019. 3. The preferred stock was issued in 2019. 4. There are no preferred dividends in arrears; however, preferred dividends were not declared in fiscal year 2020. 5. The 990,000 shares of common stock were outstanding for the entire 2020 fiscal year. 6. Net income for fiscal year 2020 was $1,520,000, and the average income tax rate is 20%. For the fiscal year ended June 30, 2020, calculate the following for Sheridan Pharmaceutical Industries. (Round answers to 2 decimal places, e.g. $2.45.) (a) Basic earnings per share. Basic earnings per share $ 1.46 (b) Diluted earnings per share. Diluted earnings per share $ Amy Dyken, controller at Sheridan Pharmaceutical Industries, a public company, is currently preparing the calculation for basic and diluted earnings per share and the related disclosure for Sheridan’s financial statements. Below is selected financial information for the fiscal year ended June 30, 2020. Sheridan Pharmaceutical Industries Selected Balance Sheet Information June 30, 2020 Long-term debt Notes payable, 10% $1,010,000 9% convertible bonds payable 5,090,000 10% bonds payable 6,060,000 Total long-term debt $12,160,000 Shareholders’ equity Preferred stock, 6% cumulative, $50 par value, 93,000 shares authorized, 23,250 shares issued and outstanding $1,162,500 Common stock, $1 par, 9,900,000 shares authorized, 990,000 shares issued and outstanding 990,000 Additional paid-in capital 3,930,000 Retained earnings 6,020,000 Total shareholders’ equity $12,102,500 The following transactions have also occurred at Sheridan. 1. Options were granted on July 1, 2019, to purchase 190,000 shares at $16 per share. Although no options were exercised during fiscal year 2020, the average price per common share during fiscal year 2020 was $20 per share. 2. Each bond was issued at face value. The 9% convertible bonds will convert into common stock at 50 shares per $1,000 bond. The bonds are exercisable after 5 years and were issued in fiscal year 2019. 3. The preferred stock was issued in 2019. 4. There are no preferred dividends in arrears; however, preferred dividends were not declared in fiscal year 2020. 5. The 990,000 shares of common stock were outstanding for the entire 2020 fiscal year. 6. Net income for fiscal year 2020 was $1,520,000, and the average income tax rate is 20%. For the fiscal year ended June 30, 2020, calculate the following for Sheridan Pharmaceutical Industries. (Round answers to 2 decimal places, e.g. $2.45.) (a) Basic earnings per share. Basic earnings per share $ 1.46 (b) Diluted earnings per share. Diluted earnings per share $

Blooms Enterprise Project

Blooms Enterprise is a retail company that sells household electronics. The budget for the forthcoming period January to March 2021 is to be prepared. Expectations for the forthcoming period include the following:

1. Expected Statement of Financial Position as at 31 December 2020

2. Sales data – the company’s sales for December 2020 are expected to be $900,000 and it is expected that it will increase by 10% each month over the previous month for the quarter ending March 31, 2021. Sales are expected to remain constant at March 31, 2021 level for the next three months.

3. Collections – credit sales are typically 70% of total sales. Outstanding amounts from sales are normally collected as follows:

1. 80% during the month of sale
2. 20% during the month after sale

4. Cost of goods sold – this is normally 70% of total sales. To have adequate stocks of inventory on hand, the company attempts to have inventory at the end of each month equal to half (50%) of the next month’s projected cost of goods sold. Inventory is purchased on account and usually settled as follows:

1. 40% during the month of purchase
2. 60% during the month after purchase

5. Other monthly expenses:

6. Equipment is to be purchased on January 1, 2021 for cash in the amount of $700,000.

7. The directors have indicated an intention to declare and pay dividends of $120,000 on the last day of each quarter.

8. The executives believe that the company should maintain a minimum cash balance of $60,000. If the cash balance in any month is less than $60,000, then the company can borrow to cover the shortfall. Amounts borrowed must be in multiples of $1,000 (for example, $50,000 or $51,000 but not $51,500 or 51,566). The interest rate is 10% per annum. Repayment of principal and interest must be made on the last day of each quarter.

1. Tax payable represents 20% of Profit before Tax and will be paid April 30, 2021 (after the end of the first quarter).

Required:

Prepare the following budgets for Blooms Enterprise by month and the quarter in total for the period ending March 31, 2021:

1. Schedule showing breakdown of sales between cash and credit (Hint: show December 2020 and April 2021 as well).                                                                            

2. Schedule of cash collected from customers.                                                              

3. Purchases budget (Hint: show April 2021 as well).                                            

4. Schedule of cash disbursement to suppliers of products for resale.                        

5. Cash budget for the period.                                                                               

Blooms Enterprise is a retail company that sells household electronics. The budget for the forthcoming period January to March 2021 is to be prepared. Expectations for the forthcoming period include the following:

a.      Expected Statement of Financial Position as at 31 December 2020

b.     Sales data – the company’s sales for December 2020 are expected to be $900,000 and it is expected that it will increase by 10% each month over the previous month for the quarter ending March 31, 2021. Sales are expected to remain constant at March 31, 2021 level for the next three months.

c.      Collections – credit sales are typically 70% of total sales. Outstanding amounts from sales are normally collected as follows:

                 i.          80% during the month of sale

               ii.          20% during the month after sale

d.     Cost of goods sold – this is normally 70% of total sales. To have adequate stocks of inventory on hand, the company attempts to have inventory at the end of each month equal to half (50%) of the next month’s projected cost of goods sold. Inventory is purchased on account and usually settled as follows:

                  i.          40% during the month of purchase

                ii.          60% during the month after purchase

e.      Other monthly expenses:

f.      Equipment is to be purchased on January 1, 2021 for cash in the amount of $700,000.

g.     The directors have indicated an intention to declare and pay dividends of $120,000 on the last day of each quarter.

h.      The executives believe that the company should maintain a minimum cash balance of $60,000. If the cash balance in any month is less than $60,000, then the company can borrow to cover the shortfall. Amounts borrowed must be in multiples of $1,000 (for example, $50,000 or $51,000 but not $51,500 or 51,566). The interest rate is 10% per annum. Repayment of principal and interest must be made on the last day of each quarter.

i.       Tax payable represents 20% of Profit before Tax and will be paid April 30, 2021 (after the end of the first quarter).

Required:

Prepare the following budgets for Blooms Enterprise by month and the quarter in total for the period ending March 31, 2021:

(a)    Schedule showing breakdown of sales between cash and credit (Hint: show December 2020 and April 2021 as well).                                                                             

(b)    Schedule of cash collected from customers.                                                              

(c)    Purchases budget (Hint: show April 2021 as well).                                             

(d)    Schedule of cash disbursement to suppliers of products for resale.                         

(e)    Cash budget for the period.                                                                                

1) What is the battery current

For each of the following difference equations

(i) y[n + 1] + 1.5y[n] = x[n]

(ii) y[n + 1] + 0.8y[n] = x[n]

(iii) y[n + 1] - 0.8y[n] = x[n]

For the difference equations given in Problem 2.16:

(a) Find a closed-form solution for y[n] when x[ n] = 0 for all n and y[0] 2.

(b) Find a closed-form solution for y[n] when x[n] = u[n] and y[ 0] = 0.

(c) Find a closed-form solution for y[n] when x[n] = u[n] and y[0] = 2.