Questions
Case 2 – Mobile Ads According to eMarketer, mobile ads will top 100 and it accounts...
Case 2 – Mobile Ads According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020. Businesses are increasingly using mobile ads. Location data from mobile devices is the key element for a successful mobile ad campaign. Facebook and Google are two biggest players that generate the highest revenue from mobile ads. PlaceIQ, a technology form headquartered in New York city collects billions of data points from mobile devices and other sources and is able tract potential customers as they move from one retail location to another retail location – such as from one car dealership to another. PlaceIQ is also able to help businesses find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlaceIQ also offers location data and analytics tools to businesses and allows them to do their own advertising. Audi is using the Place IQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors’ showrooms. Stacom Media Group is using PlaceIQ in order to find out how mobile location data can be helpful and eventually attract more customers to a business. Questions: a) By 2020 how many smartphones will be existing globally? b) Who are the two leading companies that generate the biggest revenue from mobile ads? c) How PlaceIQ impact businesses? d) Why is Audi using the services offered by PlaceIQ? e) Your overall observation and learning from the above case study.
In: Computer Science
Case 2 – Mobile Ads According to eMarketer, mobile ads will top 100 and it accounts...
Case 2 – Mobile Ads
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.
Businesses are increasingly using mobile ads. Location data from
mobile devices is the key element for a successful mobile ad
campaign. Facebook and Google are two biggest players that generate
the highest revenue from mobile ads. PlaceIQ, a technology form
headquartered in New York city collects billions of data points
from mobile devices and other sources and is able tract potential
customers as they move from one retail location to another retail
location – such as from one car dealership to another. PlaceIQ is
also able to help businesses find out if the ads can translate to
an actual visit by a customer. In addition to its huge data set for
business, PlaceIQ also offers location data and analytics tools to
businesses and allows them to do their own advertising.
Audi is using the Place IQ data to measure how many potential
customers will visit its dealerships before and after they have
seen ads. They also want to target potential customers who are
visiting their competitors’ showrooms. Stacom Media Group is using
PlaceIQ in order to find out how mobile location data can be
helpful and eventually attract more customers to a business.
Questions:
a) By 2020 how many smartphones will be existing globally?
b) Who are the two leading companies that generate the biggest revenue from mobile ads?
c) How PlaceIQ impact businesses?
d) Why is Audi using the services offered by PlaceIQ?
e) Your overall observation and learning from the above case study.
In: Computer Science
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of...
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.
Businesses are increasingly using mobile ads. Location data from
mobile devices is the key element for a successful mobile ad
campaign. Facebook and Google are two biggest players that generate
the highest revenue from mobile ads. PlaceIQ, a technology form
headquartered in New York city collects billions of data points
from mobile devices and other sources and is able tract potential
customers as they move from one retail location to another retail
location – such as from one car dealership to another. PlaceIQ is
also able to help businesses find out if the ads can translate to
an actual visit by a customer. In addition to its huge data set for
business, PlaceIQ also offers location data and analytics tools to
businesses and allows them to do their own advertising.
Audi is using the Place IQ data to measure how many potential
customers will visit its dealerships before and after they have
seen ads. They also want to target potential customers who are
visiting their competitors’ showrooms. Stacom Media Group is using
PlaceIQ in order to find out how mobile location data can be
helpful and eventually attract more customers to a business.
Questions:
a) By 2020 how many smartphones will be existing globally?
b) Who are the two leading companies that generate the biggest revenue from mobile ads?
c) How PlaceIQ impact businesses?
d) Why is Audi using the services offered by PlaceIQ?
e) Your overall observation and learning from the above case study.
In: Computer Science
Selected accounts included in the property, plant, and equipment section of Tamarisk Corporation’s balance sheet at...
Selected accounts included in the property, plant, and equipment
section of Tamarisk Corporation’s balance sheet at December 31,
2019, had the following balances.
| Land | $306,000 | |
| Land improvements | 142,800 | |
| Buildings | 1,122,000 | |
| Equipment | 979,200 |
During 2020, the following transactions occurred.
| 1. | A tract of land was acquired for $153,000 as a potential future building site. | |
| 2. | A plant facility consisting of land and building was acquired from Mendota Company in exchange for 20,400 shares of Tamarisk’s common stock. On the acquisition date, Tamarisk’s stock had a closing market price of $37 per share on a national stock exchange. The plant facility was carried on Mendota’s books at $112,200 for land and $326,400 for the building at the exchange date. Current appraised values for the land and building, respectively, are $234,600 and $703,800. | |
| 3. | Items of machinery and equipment were purchased at a total cost of $408,000. Additional costs were incurred as follows. |
| Freight and unloading | $13,260 | |
| Sales taxes | 20,400 | |
| Installation | 26,520 |
| 4. | Expenditures totaling $96,900 were made for new parking lots, streets, and sidewalks at the corporation’s various plant locations. These expenditures had an estimated useful life of 15 years. | |
| 5. | A machine costing $81,600 on January 1, 2012, was scrapped on June 30, 2020. Double-declining-balance depreciation has been recorded on the basis of a 10-year life. | |
| 6. | A machine was sold for $20,400 on July 1, 2020. Original cost of the machine was $44,880 on January 1, 2017, and it was depreciated on the straight-line basis over an estimated useful life of 7 years and a salvage value of $2,040. |
(a)
Calculate the balance at December 31, 2020 in each of the following
balance sheet accounts. (Hint: Disregard the related
accumulated depreciation accounts.)
| Balance at December 31, 2020 | ||
| Land |
$ |
|
| Land Improvements |
$ |
|
| Buildings |
$ |
|
| Equipment |
$ |
In: Accounting
Selected accounts included in the property, plant, and equipment section of Pearl Corporation’s balance sheet at...
Selected accounts included in the property, plant, and equipment section of Pearl Corporation’s balance sheet at December 31, 2019, had the following balances.
Land $438,000
Land improvements 204,400
Buildings 1,606,000
Equipment 1,401,600
During 2020, the following transactions occurred.
1. A tract of land was acquired for $219,000 as a potential future building site.
2. A plant facility consisting of land and building was acquired from Mendota Company in exchange for 29,200 shares of Pearl’s common stock. On the acquisition date, Pearl’s stock had a closing market price of $37 per share on a national stock exchange. The plant facility was carried on Mendota’s books at $160,600 for land and $467,200 for the building at the exchange date. Current appraised values for the land and building, respectively, are $335,800 and $1,007,400.
3. Items of machinery and equipment were purchased at a total cost of $584,000. Additional costs were incurred as follows.
Freight and unloading $18,980
Sales taxes 29,200
Installation 37,960
4. Expenditures totaling $138,700 were made for new parking lots, streets, and sidewalks at the corporation’s various plant locations. These expenditures had an estimated useful life of 15 years.
5. A machine costing $116,800 on January 1, 2012, was scrapped on June 30, 2020. Double-declining-balance depreciation has been recorded on the basis of a 10-year life.
6. A machine was sold for $29,200 on July 1, 2020. Original cost of the machine was $64,240 on January 1, 2017, and it was depreciated on the straight-line basis over an estimated useful life of 7 years and a salvage value of $2,920.
(a) Calculate the balance at December 31, 2020 in each of the following balance sheet accounts. (Hint: Disregard the related accumulated depreciation accounts.)
Balance at December 31, 2020
Land?
Land Improvements?
Buildings?
Equipment?
In: Accounting
Selected accounts included in the property, plant, and equipment section of Sheffield Corporation’s balance sheet at...
Selected accounts included in the property, plant, and equipment
section of Sheffield Corporation’s balance sheet at December 31,
2019, had the following balances.
| Land | $432,000 | |
| Land improvements | 201,600 | |
| Buildings | 1,584,000 | |
| Equipment | 1,382,400 |
During 2020, the following transactions occurred.
| 1. | A tract of land was acquired for $216,000 as a potential future building site. | |
| 2. | A plant facility consisting of land and building was acquired from Mendota Company in exchange for 28,800 shares of Sheffield’s common stock. On the acquisition date, Sheffield’s stock had a closing market price of $37 per share on a national stock exchange. The plant facility was carried on Mendota’s books at $158,400 for land and $460,800 for the building at the exchange date. Current appraised values for the land and building, respectively, are $331,200 and $993,600. | |
| 3. | Items of machinery and equipment were purchased at a total cost of $576,000. Additional costs were incurred as follows. |
| Freight and unloading | $18,720 | |
| Sales taxes | 28,800 | |
| Installation | 37,440 |
| 4. | Expenditures totaling $136,800 were made for new parking lots, streets, and sidewalks at the corporation’s various plant locations. These expenditures had an estimated useful life of 15 years. | |
| 5. | A machine costing $115,200 on January 1, 2012, was scrapped on June 30, 2020. Double-declining-balance depreciation has been recorded on the basis of a 10-year life. | |
| 6. | A machine was sold for $28,800 on July 1, 2020. Original cost of the machine was $63,360 on January 1, 2017, and it was depreciated on the straight-line basis over an estimated useful life of 7 years and a salvage value of $2,880. |
(a)
Calculate the balance at December 31, 2020 in each of the following
balance sheet accounts. (Hint: Disregard the related
accumulated depreciation accounts.)
Balance at December 31, 2020
Land
Land Improvements
Buildings
Equipment
In: Accounting
explain startup costs for new coffee businesses with numeric value and provide a breakdown of where...
In: Economics
How do you plan on promoting your new business? How will you manage the costs of...
How do you plan on promoting your new business? How will you manage the costs of running a startup? in 500-700 words
In: Finance
The following diagram represents the money market in the United States, which is currently in equilibrium,...
The following diagram represents the money market in the United States, which is currently in equilibrium, as indicated by the grey star
Suppose the Federal Reserve (the Fed) announces that it is raising its target interest rate by 25 basis points, or 0.25%. It would achieve this by the .Use the green line (triangle symbols) on the preceding graph to illustrate the effects of this policy. Place the black point (plus symbol) on the graph to indicate the new equilibrium interest rate and quantity of money.
The sequence of events that results in a new equilibrium interest rate, after the Fed makes the change you selected, may be described as follows: Because there is Individuals and businesses adjust their asset portfolios by money in the financial system, there is an excess money at the initial equilibrium interest rate bonds. As a result, the price of bonds ,and the interest rate This process continues until the new equilibrium interest rate is achieved.
In: Economics
Explain the various responsibilities and services of FEMA when a disaster occurs in the United States.
Explain the various responsibilities and services of FEMA when a disaster occurs in the United States. Do some research on past disasters, and describe how FEMA supported the community and disaster efforts. Address 2-3 of the following.
How did FEMA help people prepare for the disaster?
What services did FEMA provide to the community?
Who else participated in the disaster relief efforts?
How much monetary damage was caused by the disaster? Or, how much did FEMA spend in relief?
What was public perception of FEMA and the response they provided?
In: Nursing