. What do you think accounts for this disparity in revenue between drugs for infectious diseases and drugs for other conditions?

Marketing Lemonade Worksheet

Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In the first half of this project, your team will complete this worksheet to report on the following:

• Target market
• Product’s definition to the target market
• Viable pricing strategy
• Brand's position in the competitive environment

Complete the chart describing your organization in no more than 90 words.

Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.

Compare your company with industry competitors in no more than 90 words for each competitor.

The following information is available for year 1 for Pepper Products: Sales revenue (300,000 units) $ 8,100,000 Manufacturing costs Materials $ 478,000 Variable cash costs 406,000 Fixed cash costs 935,000 Depreciation (fixed) 2,851,000 Marketing and administrative costs Marketing (variable, cash) 1,205,000 Marketing depreciation 428,000 Administrative (fixed, cash) 1,456,000 Administrative depreciation 213,000 Total costs $ 7,972,000 Operating profits $ 128,000 All depreciation charges are fixed and are expected to remain the same for year 2. Sales volume is expected to fall by 6 percent, but prices are expected to rise by 16 percent. Material costs per unit are expected to increase by 9 percent. Other unit variable manufacturing costs are expected to decrease by 7 percent per unit. Fixed cash costs are expected to increase by 5 percent. Variable marketing costs will change with unit volume. Administrative cash costs are expected to increase by 2 percent. Inventories are kept at zero. Pepper Products operates on a cash basis. Required: Prepare a budgeted income statement for year 2. (Do not round intermediate calculations.)

1. Soda accounts for 50% of Coke’s revenue. True or false?
2. Marshalls and Homegoods are under one company. True or false?
3. The Edge is a smart building in Germany. True or false?
4. General Electric quickworks approach is a special kind of results-driven change. True or false?
5. “Tricorder” scans people’s health for 3 conditions. True or false?
6. There are parts of S-Curves that overlap in technological innovation. True or false?

Shelly's Boutiques and Crafts had revenue of $5,700,000 this year on sales of 575,000 units. Variable costs were 35% and fixed costs totaled $3,150,000. Although the first five years were relatively profitable, increases in competition have led to a negative trend in profitability that has led them to the point where they have to make some changes to stay afloat. The company is evaluating two options to stay afloat.

Option 1:Purchase machinery to automate their operations. This machinery costs $625,000, but will decrease variable costs by 9%.

Option 2:Outsource the production of one of their main components that requires a substantial amount of machinery and skilled labor. This will reduce fixed costs by $425,000, but increases variable costs from their current 35% of sales to 40% of sales.

c.) Calculate the operating leverage before applying any of the options: What is the contribution margin in Total? What is the operating income in total? What is the operating leverage factor?

This question comprises four parts. Each part covers the topic of revenue recognition and is independent of each other part. Answer all questions to all four parts.

PART A:

The Royal Horseshoe Yacht Club (RHYC) is an association of members that offers a number of services including community and friendship among members, sailing courses for its members, meals in its upscale restaurant, moorage for boats at its home port of Horseshoe Bay, and moorage at outstations which are port facilities outside of Horseshoe Bay. Access to the club facilities, including the club restaurant, is available to members only.

RHYC is a highly sought-after yacht club and, therefore, few members quit once accepted into membership, resulting in members remaining in the club for an average of 25 years. RHYC follows IFRS and has a December 31 year end. To fund the services it provides, the club charges several fees as follows:

1. A one-time initiation fee of $50,000. This fee is non-refundable and is valid for as long as the member continues to be a member in good standing.

2. An annual membership fee of $10,000 due on January 1 each year, which is valid for the calendar year. This annual membership fee gives each member full access to the use of all of the club’s facilities. In addition, under the annual membership fee, a member will receive a credit of $2,400 towards restaurant meals in its upscale restaurant. This credit of $2,400 is a reasonable indication of the fair value of the meals for each year for a member.

3. Fees for moorage at the home port of Horseshoe Bay is based upon market rates according to the size of the boat. Fees for moorage at outstation facilities outside of Horseshoe Bay, however, are included in the annual membership fee.

4. Fees for sailing courses that are periodically offered to members vary with each course.

Required: (Be specific in your answers)

1. Explain how and when RHYC should recognize and revenue from the $50,000 one-time initiation fee using IFRS standards.

2. Explain how and when RHYC should recognize revenue from the $10,000 annual membership fee using IFRS standards.

3. Explain how and when RHYC should recognize revenue from the sailing courses and the moorage services at Horseshoe Bay using IFRS standards.

For a perfectly competitive firm, the

a.demand curve is the same as the marginal cost curve.

b.demand curve is the same as the marginal revenue curve.

c.demand curve lies above the marginal revenue curve.

d.demand curve is downward-sloping.

e.none of the above

(11.7) Let the demand for money in the economy be given by 150,000 - [Inflation (%)] 3 . Calculate the amount of revenue raised through the inflation tax for inflation rates up to 50% (a spreadsheet would help!). What inflation rate maximizes revenue?

1. What revenue control and management policies does your country have in place?

2. If you are an advisor to the Accountant General, what would you advise her to do to enhance your countries revenue control? Why?